The posting
JOB PURPOSE:
The Marketing Manager is responsible for executing proactive, measurable, and effective marketing initiatives that drive revenue, enhance guest engagement, and increase awareness of Omni Fort Lauderdale Hotel on a local, regional, and national level. Reporting to the Director of Marketing, this position plays a key role in the day-to-day execution of the hotel's marketing strategy, with a focus on managing creative projects, advertising campaigns, media and influencer relations, marketing events, promotional partnerships, and marketing resources. The Marketing Manager serves as a primary liaison between the Marketing Department, hotel operations teams, external agencies, and creative partners to ensure projects are executed efficiently, consistently, and in alignment with Omni Hotels & Resorts brand standards.The ideal candidate is a highly organized, detail-oriented, and proactive professional who demonstrates strong project management capabilities, takes ownership of assigned initiatives, and thrives in a fast-paced hospitality environment.
ESSENTIAL JOB FUNCTIONS:
Marketing Campaigns & Advertising
Execute marketing initiatives and promotional campaigns designed to generate incremental revenue, increase brand awareness, and strengthen the hotel's presence within local, regional, and national markets. Manage local and print advertising campaigns, including publication relationships, creative development, copywriting, artwork submissions, production specifications, deadlines, and approvals. Maintain an organized advertising calendar and evaluate opportunities based on audience reach, brand alignment, and potential return on investment. Coordinate the development and execution of hotel promotions, seasonal campaigns, packages, and special offers in collaboration with the Director of Marketing and applicable departments. Support marketing initiatives across guestrooms, dining outlets, spa, recreation, meetings and events, and other revenue-generating areas. Ensure all advertising and promotional materials adhere to Omni Hotels & Resorts brand standards and established approval processes.
Photography, Videography & Creative Production
Serve as the primary project manager and onsite point of contact for hotel photography, videography, and marketing content productions. Independently manage production planning, including timelines, shot lists, schedules, talent coordination, vendor communications, location preparation, and onsite logistics. Collaborate with hotel operations leaders to coordinate departmental support, secure appropriate spaces, and minimize disruption to hotel operations and guest experiences. Oversee onsite production activities to ensure creative objectives, brand standards, operational requirements, and established timelines are met. Manage post-production deliverables, including asset collection, creative reviews, revisions, approvals, and final file organization. Maintain effective relationships with photographers, videographers, creative agencies, and external production partners.
Public Relations, Media, Influencer & VIP Relations
Independently coordinate and execute media, influencer, content creator, and marketing-related VIP visits, including hosted stays, property tours, interviews, and promotional collaborations. Serve as the primary onsite marketing contact for assigned visits, overseeing itineraries, site alerts, amenity requests, departmental coordination, and guest experience logistics. Partner with hotel operations teams to ensure all visit arrangements, special requests, and promotional commitments are communicated and fulfilled. Coordinate and track media and influencer deliverables, including social media coverage, photography, content requirements, and post-visit follow-up. Maintain effective relationships with the hotel's public relations agency, corporate communications team, media representatives, influencers, and community partners. Support media requests, press events, familiarization trips, public relations initiatives, and corporate communications efforts as directed.
Marketing Content, Brand Assets & Resource Management
Own and maintain centralized marketing content libraries, including photography, videography, logos, approved messaging, brand assets, and promotional materials. Establish and manage organized, accessible digital resource libraries that allow authorized hotel department leaders to independently retrieve current, approved marketing materials. Ensure all marketing assets are accurately labeled, regularly updated, properly archived, and compliant with applicable brand standards and usage guidelines. Proactively identify content gaps and coordinate opportunities to capture or develop updated creative assets. Coordinate the development, proofreading, production, and distribution of marketing collateral, including brochures, menus, signage, invitations, promotional items, and printed communications. Maintain organized records and inventory of marketing collateral, advertising creative, campaign materials, and departmental resources.
Cross-Departmental Collaboration & Operational Support
Establish and maintain strong working relationships with hotel operations leaders to support marketing initiatives and ensure effective cross-departmental collaboration. Serve as a key Marketing Department liaison to Food & Beverage, Spa, Recreation, Front Office, Housekeeping, Sales, Catering, and other operational departments. Maintain regular communication with department leaders to identify upcoming events, promotions, programming, operational updates, and marketing opportunities. Coordinate project requirements, timelines, responsibilities, and deliverables across departments to ensure efficient execution of marketing initiatives. Proactively identify opportunities to showcase the hotel's amenities, dining concepts, guest experiences, and unique offerings through marketing campaigns and content. Provide hands-on support for onsite marketing activities and demonstrate a proactive, solutions-oriented approach to operational challenges.
Digital Marketing & Communications
Support the execution of digital marketing initiatives, including website updates, email campaigns, social media, online listings, and digital advertising. Coordinate with corporate marketing teams, digital agencies, and external partners to ensure timely implementation of approved campaigns and content. Maintain accurate and current hotel information across applicable websites, directories, digital platforms, and promotional channels. Assist with copywriting, proofreading, content development, and creative coordination for digital marketing initiatives. Support social media content planning and onsite content capture in collaboration with agency partners. Support social media management across Meta (Facebook and Instagram) and LinkedIn platforms in collaboration with agency partners, including content planning, creative coordination, scheduling, engagement monitoring, and performance tracking, while ensuring consistent branding, timely updates, and relevant content across all channels. Assist with campaign reporting, performance tracking, and identifying opportunities to maximize marketing content across multiple channels.
Partnerships, Community Relations & Marketing Events
Independently plan, coordinate, and execute marketing events, promotional activations, media experiences, and special initiatives as needed. Manage event logistics, including timelines, vendor coordination, creative development, promotional materials, departmental communications, and onsite execution. Collaborate with hotel operations leaders and external partners to coordinate event requirements, staffing support, venue arrangements, and promotional deliverables. Serve as the primary onsite marketing contact for assigned events and activations, ensuring successful execution and adherence to brand standards. Coordinate promotional partnerships, sponsorships, community initiatives, and industry events, ensuring all marketing commitments and deliverables are fulfilled. Maintain relationships with community and tourism partners while identifying opportunities to increase the hotel's local visibility and engagement.
Project Management, Budget & Administrative Responsibilities
Independently manage assigned marketing projects from planning through execution, maintaining organized timelines, task tracking systems, and regular progress updates to the Director of Marketing. Assist in preparing for high-level stakeholder meetings, executive presentations, and leadership reviews, including compiling marketing data, developing presentation materials, and coordinating supporting documents. Coordinate vendor proposals, estimates, purchase orders, invoice coding, and payment processing in accordance with hotel procedures. Assist with tracking marketing expenditures against the approved budget and maintaining accurate records of contracts, vendor agreements, and promotional commitments. Own and maintain centralized marketing reporting systems, independently collecting, consolidating, and organizing performance data from multiple vendor and agency reports into comprehensive tracking documents. Ensure reporting accuracy, consistency, and timely updates to support performance analysis, leadership presentations, and strategic decision-making. Support the preparation of campaign recaps, marketing performance reports, presentations, and other departmental communications. Maintain organized digital and physical filing systems and ensure compliance with corporate marketing, purchasing, and accounting procedures.
QUALIFICATIONS:
Minimum of 2–3 years of experience in marketing, public relations, communications, or a related field; hospitality or luxury hotel experience strongly preferred. Bachelor's degree in Marketing, Communications, Public Relations, Hospitality, or a related field preferred. Strong project management and organizational skills, with demonstrated ability to independently manage multiple projects, vendors, deadlines, and competing priorities. Experience coordinating photography/video productions, marketing events, advertising campaigns, media relations, or influencer collaborations preferred. Excellent written and verbal communication skills, including copywriting, proofreading, presentation development, and cross-departmental collaboration. Highly detail-oriented, proactive, and self-motivated, with strong problem-solving skills, accountability, and the ability to work independently. Proficiency in Microsoft Office 365, particularly Excel and PowerPoint, with the ability to consolidate data from multiple sources, maintain reporting systems, and prepare executive-level presentations. Familiarity with Canva, Adobe Creative Cloud, digital asset libraries, social media platforms, and project management tools; Monday.com experience a plus. Ability to work a flexible schedule, including evenings, weekends, and holidays as needed for events and productions; position may require up to 5% travel.
ENVIRONMENT & POSITION ANALYSIS: Move, bend, lift, carry, push, pull, and place objects weighing up to 20 pounds. Stand, walk or sit for an extended period or for an entire work shift. Requires repetitive motion, including utilizing telephone/computer for an extended period or for an entire shift
