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Open nowFirst seen 13 hours ago

Digital Marketing Manager - E-commerce (Remote)

OutsourcedIn94 open roles

Where
Metro Manila, Philippines, Remote
Work mode
Remote
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Your applicationOpen nowDigital Marketing Manager - E-commerce (Remote)OutsourcedIn · Metro Manila, Philippines, Remote
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  6. 45.1%60 days
This job: first seen 13 hours ago

The posting

Digital Marketing Manager – E-commerce (Remote)

Work From Home | Full-Time | AU Hours | PH-Based

OutsourcedIn is partnering with an Australian stationery e-commerce brand to hire a versatile Digital Marketing Manager to support website management, digital campaigns, and overall marketing performance.

This role focuses on e-commerce, email marketing, analytics, and campaign execution, while driving growth through data, automation, and optimisation.

The ideal candidate has strong hands-on experience in e-commerce, digital marketing, and analytics, and is confident managing multiple functions in a fast-paced environment.

About the Role

You will be responsible for managing the e-commerce website, executing digital marketing campaigns, and tracking performance across multiple channels.

This is a results-driven role requiring strong attention to detail, analytical thinking, and the ability to consistently deliver outputs that drive traffic, engagement, and conversions.

Key Responsibilities

Email Marketing & Automation

  • Build and send campaigns using Klaviyo, Mailchimp, or similar
  • Manage lists, segments, and A/B testing
  • Set up automated flows (welcome, abandoned cart, post-purchase)
  • Track and report campaign performance

Analytics & Performance Tracking

  • Use Google Analytics and Google Search Console to monitor website performance
  • Set up and manage tracking for campaigns and conversions
  • Analyse traffic, user behaviour, and campaign performance
  • Provide insights and recommendations for optimisation

E-commerce & Website Management

  • Create and update product listings (titles, descriptions, pricing, variants)
  • Optimise product pages, images, and collections
  • Maintain inventory accuracy and coordinate with suppliers
  • Perform regular checks for website issues, broken links, and outdated content

Digital Marketing & Campaigns

  • Manage and support Google Shopping Ads and Google Ads campaigns
  • Support SEO efforts including keyword optimisation and content updates
  • Use CRM tools (e.g., HubSpot) to manage leads and marketing workflows

Social Media Management

  • Plan, schedule, and publish content across Facebook, Instagram, TikTok, and LinkedIn
  • Write captions, create basic Canva content, and edit short-form videos
  • Manage comments and DMs, escalate issues, and track FAQs
  • Monitor performance and suggest weekly improvements

Mandatory Requirements

  • 4+ years experience in digital marketing or e-commerce roles
  • Strong experience in e-commerce platforms (Shopify/WooCommerce)
  • Proven experience in email marketing and automation
  • Hands-on experience with Google Analytics and tracking setup
  • Experience with SEO and website optimisation
  • Experience managing Google Shopping Ads or Google Ads
  • Familiarity with Google Search Console
  • Experience in social media marketing and content management
  • Experience using HubSpot or similar CRM tools
  • Strong written and verbal English communication
  • Highly organised, detail-oriented, and able to manage multiple tasks

Highly Regarded

  • Experience in retail, DTC, or e-commerce brands
  • Experience handling end-to-end digital marketing campaigns
  • Strong understanding of conversion optimisation and customer journeys

KPIs

  • Website traffic, engagement, and conversion growth
  • Email campaign performance (open, click, conversion rates)
  • Accuracy and quality of website and product management
  • Effectiveness of digital campaigns and tracking
  • Quality of reporting and analytics insights
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