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Open nowFirst seen 3 days ago

Insights & Measurement Lead

Overwolf13 open roles

Where
London
Work mode
Hybrid
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Your applicationOpen nowInsights & Measurement LeadOverwolf · London

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The clock on this job

Early applications get read.

12.1% of postings close within 7 days. Measured by our own scanner across the market. Overwolf postings stay open a median of 1 days.

Share of postings closed within
  1. 2.1%1 day
  2. 4.5%3 days
  3. 12.1%7 days
  4. 19.1%14 days
  5. 35.6%30 days
  6. 52.7%60 days
This job: first seen 3 days ago

Overwolf median: 1 days open

The posting

We’re on the hunt for a sharp, strategic Insights & Measurement Lead to define and drive the Brand Partnerships insights strategy at Overwolf, turning audience intelligence, measurement, and storytelling into a powerful force for gaming advertising.

As our Insights & Measurement Lead, you’ll serve as the senior owner of audience intelligence, strategic storytelling, measurement partnerships, and insights-driven commercial enablement across the Brand Partnerships team. You’ll lead and grow the Insights team, translating data into stories that connect gaming audiences with world-class brands and prove the real commercial value of gaming advertising.

This is a high-impact, senior role at the intersection of data, strategy, and commercial growth. You’ll shape how Overwolf tells its story to brands, build scalable measurement capabilities, and leave a measurable mark on the business.

Responsibilities

  • Own the Brand Partnerships insights strategy, standards, and roadmap, setting the direction for how the team measures and communicates audience and campaign value
  • Partner with Brand Partnerships teams to deliver insights, narratives, and recommendations needed to win, grow, and retain client partnerships
  • Lead Overwolf's measurement strategy by building strategic partnerships, introducing best-in-class methodologies (Brand Lift, Sales Lift, Foot Traffic, Attention, and beyond), and creating scalable proof that demonstrates the effectiveness of gaming advertising for clients, renewals, and future growth
  • Ensure high-quality storytelling, reporting, and actionable recommendations across all client initiatives, from pre-sale to post-campaign analysis and wrap reports
  • Directly manage and develop Insights team members, mentoring Insights Managers and building a high-performing, insights-driven team

Requirements

  • 7+ years of relevant experience in insights, media strategy, audience research, or a related field
  • 4+ years of people management experience as a Manager or Team Lead
  • Exceptional presentation, storytelling, and executive communication skills, with experience presenting strategic insights to senior stakeholders, agencies, or enterprise clients
  • Experience evaluating, implementing, or managing third-party measurement and research partners, including Brand Lift, Sales Lift, Foot Traffic, and Attention
  • Proven ability to translate complex data into clear, compelling narratives for commercial audiences
  • Strategic thinker with a proactive approach to identifying trends and opportunities
  • Strong cross-functional collaborator, comfortable working across Sales, Marketing, and Product in a fast-paced, global environment
  • Experience working with large datasets and partnering closely with BI, Analytics, or Data teams to transform data into commercial insights
  • UK-based, with availability to overlap with US, EMEA, and HQ teams

Bonus Points:

  • Experience working with brand advertisers, agencies, or media partners
  • Familiarity with gaming audiences, gaming media, or adtech
  • Experience building scalable insights frameworks, reporting standards, or measurement partnerships
  • Experience working with research or measurement providers such as Kantar, Nielsen, Circana, Adelaide, or similar
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