The posting
Pattern is one of Australia's leading e-commerce digital agencies, awarded Australia's Best Digital Agency at the NORA Awards. We are also the largest seller on Amazon globally, representing brands across all product categories.
Our team is data-driven, collaborative and ambitious, working across digital marketing, e-commerce consultancy and marketplace management. We support professional development with structured training and development plans in the first 12 months.
Pattern is expanding, and we are looking for a Social Team Lead to lead our India-based social assistants in Pune. You will own the team's social workload, across paid social builds and social commerce, and drive the AI and automation initiatives that help our Australian and Indian social teams deliver more, faster and with fewer errors. This role suits a proactive leader and innovator with a genuine curiosity for AI and process improvement.
What is the day in the life of a Social Team Lead?
- Line-manage the two Social Assistants: 1:1s, delegation, capacity planning, quality checks, career development and performance reviews.
- Manage and allocate the team's ad build workload across all clients, acting as the first point of contact for Account Managers on build requests, timelines and capacity.
- Ensure briefs are actioned within agreed SLAs and quality check builds before Account Manager QA, so campaigns go live with no errors.
- Create and maintain playbooks so best practice is applied consistently across accounts and team members.
- Flag capacity risks early, especially in the lead-up to peak, and recommend solutions.
- Own the social team's AI and automation roadmap: identify manual, repetitive work, prioritise what to build and deliver it (e.g. automated ad briefing, ad builds, reporting, pacing alerts, bulk updates, AI-assisted optimisation).
- Run and improve the automated ad briefing workflow (client content calendar to Asana), including tagging the right builders and keeping briefs and calendars in sync.
- Build and maintain automated workflows and alerts (e.g. Claude with the Supermetrics connector, n8n, Launchpad/Payload) that cut manual effort and errors, starting with Meta and expanding to other platforms.
- Track and report the hours saved by each automation, reviewed monthly.
- Drive adoption of internal and AI tools across the team, and document every automation in the Social AI Bible (what it does, how to run it, who owns it) so it can be reused.
- Feedback to the tech team on internal tool feature requirements, and ensure all tools follow Pattern's data privacy and client data requirements.
- Execute and optimise paid social activity across Meta, TikTok, Pinterest and Reddit, including budget and KPI/results tracking.
- Monitor campaign performance, look for opportunities to scale and improve results, and make recommendations.
- Support TikTok Shop and social commerce delivery, including shop and product catalogue setup, Shop ads (GMV Max) builds and optimisation, and affiliate creator campaigns, working with the AU team as Pattern's social commerce offering grows.
- Stay across platform updates and social trends, and share relevant learnings with the team.
- Partner with Analytics and Account Managers to turn reporting (Looker Studio, Supermetrics) into decisions and recommendations.
- Keep refining processes to improve efficiency without losing quality.
- Work closely with the AU-based Social team, communicating clearly across time zones on progress, blockers and timelines.
Skills and qualifications
- At least 5 years' experience in social media, paid social or performance marketing (social commerce experience a plus), ideally within an agency.
- Team management experience.
- A proven track record of using AI tools (e.g. Claude) and automation or workflow tools (e.g. n8n) to remove manual work, with examples of time saved.
- Proficient in social ad managers including Meta, TikTok, Pinterest and Reddit.
- Excellent analytical skills, including budget management, data interpretation and attention to detail, with experience in Supermetrics, Looker Studio, Google Analytics and Google Suite.
- Experience with Asana or similar project management tools.
- Excellent written and verbal communication skills in English, and comfortable working with an Australian team across time zones.
- Marketing, Communications and/or Social Media university graduate.
- Experience working with retail or e-commerce brands (desirable).
Desired Traits & Competencies
- Game Changers - look at problems with an open mind, share new ideas, and actively pursue improvements to Pattern's processes and outcomes, especially through AI and automation.
- Data Fanatics - understand problems through data, draw unbiased conclusions that lead to actionable solutions, and keep tracking the effects (e.g. hours saved, error rates).
- Partner Obsessed - clearly explain the status of work to Account Managers and clients, listen to expectations and deliver results that exceed them.
- Team of Doers - uplift team members and recognise their contributions, take initiative, and hold themselves accountable to the team and to partners.
- Builds delivered within agreed SLAs, with minimal errors reaching Account Manager QA.
- Measurable hours saved per week from automation initiatives, reviewed monthly.
- Every automation documented in the Social AI Bible with a clear owner.
- Be prepared to talk about professional accomplishments with specific data to quantify examples.
- Bring examples of automations or AI workflows you have built, and the time they saved.
- Be ready to talk about how you have led and developed a team.
- Focus on how you would make a difference at Pattern.
Why should I work at Pattern?
Pattern offers big opportunities to make a difference. We are a company full of talented industry experts that evolves quickly and often, we set big goals and work tirelessly to achieve them, and we love our Pattern family. We also believe in having fun and balancing our lives.
