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Open nowPosted 619 days ago

Content Strategist

Perfora7 open roles

Where
Gurgaon, India
Work mode
On site
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Your applicationOpen nowContent StrategistPerfora · Gurgaon, India

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The clock on this job

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Share of postings closed within
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  2. 4.4%3 days
  3. 11.8%7 days
  4. 18.5%14 days
  5. 35.5%30 days
  6. 45.1%60 days
This job: posted 619 days ago

The posting

About Perfora

Perfora is a modern, digital-first oral care brand focused on delivering effective teeth

whitening and everyday oral hygiene solutions. With a strong focus on teeth whitening and

daily oral care, Perfora builds thoughtfully designed products that fit seamlessly into modern

lifestyles.

Role Overview

We are looking for a performance-first Content Strategist who can own creative strategy across the funnel- from hooks and scripts to launch messaging and optimization. This role requires deep collaboration with performance and revenue teams and a strong understanding of what makes content convert. This is not an execution-only role. The strategist is expected to drive creative direction, testing, and iteration based on performance insights.

Key Responsibilities

  • Own content strategy for performance marketing across Meta (Facebook & Instagram), website, and CRM.
  • Define hooks, scripts, and creative angles for ads across TOF, MOF, and BOF stages.
  • Plan and evaluate video, static, UGC, and influencer-led performance creatives.
  • Lead content planning for brand partnerships and influencer videos, ensuring performance alignment.
  • Manage end-to-end influencer outreach, from brief creation to execution and output quality.
  • Play a key role in new product launches, owning performance messaging, scripts, and creative frameworks.
  • Analyse Meta Ads dashboards to identify winning and underperforming creatives.
  • Share regular insights and recommendations based on creative performance and testing learnings.
  • Work closely with designers, freelancers, and agencies to ensure speed, quality, and performance output.
  • Plan and coordinate product and model shoots with clear performance objectives.

Requirements

  • Experience creating and scaling performance-driven content for digital-first brands.
  • Strong understanding of Meta Ads creatives, hooks, and conversion-focused messaging.
  • Proven exposure to influencer-led performance campaigns.
  • Ability to read basic performance dashboards and derive actionable creative insights.
  • Strategic mindset with strong execution ownership.
  • Excellent communication and cross-functional collaboration skills.
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