Skip to content
CV Rocket
Get started
How it worksThe enginePricingBlogContactSign in

Open nowPosted 57 days ago

Content Lead

Perfora7 open roles

Where
Gurgaon, India
Work mode
On site
Get the CV for this job

From $25 per CV, paid once. No subscription.

Your applicationOpen nowContent LeadPerfora · Gurgaon, India

  1. YouYes, apply to this one.

  2. CV RocketCV written for this posting.

  3. 25 readersRecruiter, hiring manager, skeptic. Round after round.

  4. CV RocketApplied on Perfora's own form.

The reply lands in your private mailbox

3×more interviews than doing it yourself with ChatGPT.

The clock on this job

Early applications get read.

11.8% of postings close within 7 days. Measured by our own scanner across the market.

Share of postings closed within
  1. 2.1%1 day
  2. 4.4%3 days
  3. 11.8%7 days
  4. 18.6%14 days
  5. 35.6%30 days
  6. 45.1%60 days
This job: posted 57 days ago

The posting

This is a hands-on, builder's role. You're expected to ideate, script, be on camera, and give edit direction to the team and own the final creative outcome.

About the role

We're looking for someone to own all content that sells for Perfora, end-to-end, from the first hook in a video ad to the final render, from our website's product pages to our marketplace listings and A+ content. You're equally at home reading a ROAS dashboard and writing a script that stops the scroll in the first two seconds, as you are art-directing a listing image that lifts conversion on Amazon. You've built this muscle before at another D2C brand, and you know exactly what it takes to go from an idea to 300 - 400 performance marketing assets a month, alongside a constant stream of static ads, website and marketplace creative, without the quality falling off.

What you'll do

  • Own all content that sells for Perfora, end to end: video ads, static ads, website product content, and marketplace listings/A+ content (Amazon, Flipkart, Blinkit and others), with full creative direction and CTR ownership across every format.
  • Ideate, script, and own the final video ad asset with the goal of creating 300-400 video assets.
  • Write and test hooks across formats (UGC, testimonials, founder-led, meme-style) and know within days which ones are working and why.
  • Get on camera yourself when the content calls for it. You're not anxious about being in front of the lens.
  • Direct static ads, website product content and marketplace/A+ creative with the same rigor as video,
  • Track and obsess over CTR, hook rate, thumb-stop rate, conversion and ROAS across every asset and channel, and build a tight feedback loop from performance data back into scripting, design and editing.
  • Manage and grow the team: the Content Strategist and video editors report to you. Set the weekly output targets and the quality bar.
  • Collaborate with our performance marketing team to understand what's working in terms of spend, what their requirements are, and translate that into sharp creative briefs.
  • Keep a constant pulse on what's working for other D2C brands (new hook formats, trends, platforms) and adapt fast.
  • Build repeatable systems and SOPs across video, static, website and marketplace content so output scales without quality dropping.

What we're looking for

  • 5 - 7 years of total experience. This is capped intentionally: we want someone still hungry to be hands-on, not managing from a distance.
  • Has done this before: built and run performance content for another D2C brand, with real CTR/hook rate/ROAS numbers to show for it.
  • Genuinely data-obsessed: fluent in CTR, hook rate, thumb-stop rate, CPM, and ROAS, and uses the data to make creative calls, not just gut.
  • Strong creative instinct: knows intuitively what makes someone stop scrolling and keep watching.
  • Comfortable on camera, and can write and direct a script from scratch.
  • Has directed static ad creative before too, not just video, and understands what drives CTR on marketplaces and website listings as well as Meta ads.
  • Has managed a small team before (editors, strategists, freelancers) and can hold a quality bar under volume.
  • Bonus: has grown a personal or brand social account using organic hooks and understands both sides of the paid/organic split.

Target KPIs:

  • CTR: 1%+
  • Hook Rate (Video Ads): 25%+
  • Hold Rate (Video Ads) (50%): 10%+

About Perfora:

Perfora is a Gurugram-based D2C oral care brand building holistic, science-backed oral care solutions for India: Electric Toothbrushes, SLS-free Toothpaste, Teeth Whitening Strips, Purple Serum, Probiotic Mouthwash, Water Flossers, Tongue Cleaners and more, across 35+ SKUs. We're a fast-growing consumer brand, and content is one of our sharpest edges.

From $25, paid onceGet the CV for this job

What happens when you press

One press. We do the rest.

  1. A CV for this posting

    Written against Perfora's own wording, from every piece of relevant proof in your profile.

  2. 25 readers review it

    Recruiter, hiring manager, skeptic and more read every draft, round after round. You get the best round.

    The review screen in CV Rocket: how each CV was read, round by round.

  3. We apply on Perfora's form

    Our application engine gets through the hardest forms there are. Where a question needs you, AI suggests the best answer. Don't want us applying from our IP addresses? Use our Chrome extension: we apply straight from your own browser.

    An application in CV Rocket: every answer filled in on the employer's form.

  4. Every reply, sorted

    Perfora's answer lands in your private mailbox, and we classify it on arrival: interview, question, rejection.

    The CV Rocket inbox: each employer reply classified as an interview, an action or a rejection.

  5. Reply with AI

    AI helps you write the email, checks it and sends it. We show you whether the recruiter read it.

  6. The interview in your calendar

    Full integration with your calendar. The invitation goes straight in.

    An interview invitation in the CV Rocket inbox, added to the candidate's calendar.
Get the CV for this job

From $25 per CV, paid once. No subscription.

Why it works

3×

more interviews than doing it yourself with ChatGPT.

ChatGPT writes a CV and never learns what happened to it. We see every reply. For each CV we know:

  • How it was written, and how the review scored it
  • When we applied, and how long after the posting went up
  • Which posting, which company, which city
  • Who got the interview, and who heard nothing

That is how we know which CVs get called.

Get the CV for this job

From $25 per CV, paid once. No subscription.

The numbers game

More applications. More interviews.

Every application goes out with its own CV, written for that posting and paid once. Send enough of them and the law of large numbers finds you the job.

Get the CV for this job
By hand5–10
With CV Rocket100
applications a day

Nearby

Live postings like this one

Same employer first, then the same role elsewhere.

Before you press

Straight answers

Get the CV for this job

From $25 per CV, paid once. No subscription.

What if my background isn't good enough?

We make the most of the background you have. The CV uses every piece of relevant proof your profile holds, and one of the 25 readers reads your whole profile and flags what the CV left out.

Do you really apply for me?

Yes, on the employer's own form, the hardest ones included. Where a question needs you, you answer it right there and AI suggests the best answer. Don't want us applying from our IP addresses? Use our Chrome extension: we apply straight from your own browser.

Is it a subscription?

No. You pay once per CV, from $25. Every application goes out with its own CV, written for that posting.

One job. One CV.
Paid once.

Pick the posting you want. We write for it, apply for you and catch the reply.

Get the CV for this job

From $25 per CV, paid once. No subscription.