The posting
Area Sales Manager – Industry (m/f/x) (Zip-Codes 54-56, 60-69)
Location: Lippstadt, Germany | Remote Work
About PIP Global Safety
PIP Global Safety is one of the world’s leading manufacturers and providers of personal protective equipment (PPE), trusted by workers and safety professionals across industries worldwide. With over 40 years of experience, we deliver innovative, high-quality protection through a strong portfolio of brands, including North®, Howard Leight®, Miller®, Fibre-Metal®, Oliver®, and Salisbury®.
Driven by our commitment to safety, innovation, integrity, and customer focus, we are continuously expanding our global presence and creating solutions that protect people and support a safer, more sustainable future.
About the Role
We are looking for a results-driven and proactive Area Sales Manager – Industry to join our sales team in Germany.
In this role, you will be responsible for driving sales growth, developing strong relationships with end customers and distributors, and identifying new business opportunities within the industrial personal protective equipment (PPE) market.
You will play a key role in executing regional sales strategies, introducing new products, expanding market presence, and achieving sales targets through a combination of direct customer engagement and distributor partnerships.
Key Responsibilities:
- Drive sales growth within the assigned territory by achieving or exceeding individual sales targets and implementing regional sales strategies.
- Develop a strong understanding of the local market, customer needs, and competitive landscape to identify new business opportunities and support sustainable growth.
- Build and manage a strong sales pipeline by acquiring new industrial end customers, developing relationships with key distributors, and identifying cross-selling opportunities.
- Strengthen PIP Global Safety's market position by maintaining long-term relationships with existing customers, increasing customer loyalty, and expanding market presence.
- Develop and implement local sales initiatives, including customer-specific safety solutions and protective glove concepts, aligned with business objectives.
- Drive customer demand through direct engagement with end users while leveraging distributor partnerships to expand market coverage and increase sales.
- Lead the introduction of new products within the assigned territory, supporting product launches, customer adoption, and inventory planning with distribution partners.
- Plan and execute promotional activities and sales campaigns to generate demand, increase product awareness, and create new sales opportunities.
- Identify, recruit, train, and support local distributors, including conducting joint customer visits to strengthen partnerships and maximize indirect sales opportunities.
- Conduct regular visits to industrial end customers, identify their needs, provide product recommendations, and convert sales leads into business opportunities.
- Deliver product presentations and training sessions to end customers and distributors to promote product knowledge and support sales development.
- Represent PIP Global Safety at local trade fairs, industry events, and customer meetings to build relationships and identify potential business opportunities.
- Monitor sales performance, manage sales targets, analyze key performance indicators, and prepare accurate sales forecasts to support business planning.
- Maintain accurate and up-to-date customer information, sales activities, and pipeline data in CRM systems, ensuring alignment with business targets and reporting requirements.
- Collaborate closely with Channel Management, Key Account Management, Customer Experience, Product Management, and other internal teams to align sales activities, improve conversion rates, and identify new growth opportunities.
- Coordinate distributor-related activities with the Channel Manager and share market insights and customer demand forecasts with relevant internal teams to support effective sales and supply planning.
Requirements:
- At least 5 years of experience in B2B sales, preferably in a field sales or territory management role.
- Minimum 3 years of experience in the personal protective equipment (PPE) industry.
- Proven ability to identify business opportunities, develop customer relationships, and successfully close complex sales opportunities.
- Strong commercial awareness, negotiation skills, and a results-oriented approach.
- Experience in developing and executing sales plans to achieve business objectives.
- Excellent communication, relationship-building, and presentation skills.
- Fluency in German and English, both written and spoken.
- Strong MS Office skills and confidence in working with digital sales tools.
- Self-motivated, proactive, and capable of working independently while collaborating effectively with cross-functional teams.
- Willingness to travel frequently within the assigned territory (up to 80%).
Nice to Have:
- Bachelor's degree in Business Administration, Sales, Marketing, or a related field.
- Experience working with CRM systems and managing sales pipelines.
- Background in industrial product management or key account management.
- Experience in developing distributor networks and managing indirect sales channels.
- Knowledge of industrial safety solutions, protective gloves, and other PPE product categories.
- Experience working in an international organization.
What We Offer:
- An opportunity to join a global leader in personal protective equipment and contribute to the growth of our business in Germany.
- A dynamic, field-based role with a high level of autonomy and responsibility for your assigned territory.
- The opportunity to work with a broad portfolio of established PPE brands and innovative safety solutions.
- A collaborative and supportive international working environment.
- Opportunities for professional development, knowledge sharing, and cooperation with experienced sales and product teams across different countries.
Join PIP Global Safety and become part of an international team dedicated to protecting people around the world.



