Skip to content
CV Rocket
Get started
How it worksThe enginePricingBlogContactSign in

Open nowPosted 75 days ago

Product Marketing Lead

Plain4 open roles

Pay
$175,000 – $215,000 a year
Where
San Francisco office
Work mode
Hybrid
Get the CV for this job

From $25 per CV, paid once. No subscription.

Your applicationOpen nowProduct Marketing LeadPlain · San Francisco office

  1. YouYes, apply to this one.

  2. CV RocketCV written for this posting.

  3. 25 readersRecruiter, hiring manager, skeptic. Round after round.

  4. CV RocketApplied on Plain's own form.

The reply lands in your private mailbox

3×more interviews than doing it yourself with ChatGPT.

The clock on this job

Early applications get read.

12.3% of postings close within 7 days. Measured by our own scanner across the market.

Share of postings closed within
  1. 2.1%1 day
  2. 4.5%3 days
  3. 12.3%7 days
  4. 19.3%14 days
  5. 35.6%30 days
  6. 58.1%60 days
This job: posted 75 days ago

The posting

Plain is redefining customer support and customer success for the next generation of B2B companies. We’re building the fastest, most powerful platform to help companies move beyond reactive support and build meaningful customer relationships.

Some of the world’s most forward-thinking companies - like Cursor, Vercel, and Granola - trust Plain to unify all customer interactions, enable faster team collaboration, and supercharge their workflows with AI.

We have offices in SF and London. This role is hybrid with 3 days a week in our SF office. Because we work closely with our teammates in Europe, we start early, but you’ll find quiet afternoons for heads-down work.

WHY THIS ROLE IS SPECIAL

B2B customer support is undergoing a seismic shift. AI is transforming the way companies engage with customers, shifting support from a siloed function to a more technical, company-wide effort across Slack, Discord, and in-product experiences. Plain is leading the charge in building this new world, but redefining a category takes credibility and trust, not just features — and that's where you come in.

WHAT YOU’LL DO

We're hiring a Product Marketing Lead to help sales hit their number by ensuring that our positioning is clear and relevant for our target audience of customer experience leaders and engineers.

You will:

- Own positioning and messaging for our platform and suite of products, including how we differentiate and elevate customer value

- Craft proof points for our AI suite: give Ari and Sidekick each a clear market presence and real case studies with specific, provable outcomes

- Build the sales enablement system our AEs actually use: battlecards, competitive intel and the process to keep it current, a value-calculation asset, and a refined pitch deck and one-pagers

- Partner with Product as a two-way channel: own GTM strategy and execution for launches, and bring learnings from sales and the market back into the roadmap

- Conduct competitive and customer research that sharpens our value proposition, especially against other AI-in-support vendors

- Apply consistent messaging across the website, sales collateral, in-product experience, and every launch

THIS IS A GREAT FIT IF YOU…

- Have 5+ years of product marketing experience at a B2B startup focused on SMB and mid-market sales. Bonus points if you've previously sold to developers, other technical buyers, or customer support/CS functions.

- Have expertise crafting compelling messaging for mid-market customers and decision-makers

- Are a whiz at developing sales collateral with competitive positioning and objection handling

- Have exceptional organizational and project management skills — you can juggle multiple projects simultaneously

- Are entrepreneurial, with a high-ownership mindset — you thrive in fast-paced, high-growth environments

- Are an analytical, structured, logical thinker

- Have strong creative flair and design instinct — an intuition for what sits right, sounds and looks good

- Are highly driven and ambitious — you want to win

- Love an experimental approach and are happy to try new things

- Are comfortable working closely with senior leaders (CEO, CPO, Head of) and know how to hold your own point of view with them

THIS WON'T BE THE RIGHT ROLE IF YOU…

- Are uncomfortable with ambiguity. We have some really exciting traction but are still at an early stage and are constantly learning and trying new things as our company grows.

- Find learning about new technologies a key motivation for coming to work. We invest in what makes us productive but will prefer the known option to the experimental and novel. Postgres is great.

- Are looking to manage others. We're firmly looking for someone who, for now, wants to be an individual contributor.

- Expect all the perks of a big company. We’re a seed-stage startup and are competitive in what we offer at our stage, but it’s a different role and opportunity than working at an established tech company.

- Aren't excited about AI transforming customer experience (support & success)

- Aren't interested in working in person — this role is based in SF, and we work together in the office at least 3 days a week. You'll also likely visit customer offices, join in-person onboarding sessions, and build relationships face to face when it counts.

From $25, paid onceGet the CV for this job

What happens when you press

One press. We do the rest.

  1. A CV for this posting

    Written against Plain's own wording, from every piece of relevant proof in your profile.

  2. 25 readers review it

    Recruiter, hiring manager, skeptic and more read every draft, round after round. You get the best round.

    The review screen in CV Rocket: how each CV was read, round by round.

  3. We apply on Plain's form

    Our application engine gets through the hardest forms there are. Where a question needs you, AI suggests the best answer. Don't want us applying from our IP addresses? Use our Chrome extension: we apply straight from your own browser.

    An application in CV Rocket: every answer filled in on the employer's form.

  4. Every reply, sorted

    Plain's answer lands in your private mailbox, and we classify it on arrival: interview, question, rejection.

    The CV Rocket inbox: each employer reply classified as an interview, an action or a rejection.

  5. Reply with AI

    AI helps you write the email, checks it and sends it. We show you whether the recruiter read it.

  6. The interview in your calendar

    Full integration with your calendar. The invitation goes straight in.

    An interview invitation in the CV Rocket inbox, added to the candidate's calendar.
Get the CV for this job

From $25 per CV, paid once. No subscription.

Why it works

3×

more interviews than doing it yourself with ChatGPT.

ChatGPT writes a CV and never learns what happened to it. We see every reply. For each CV we know:

  • How it was written, and how the review scored it
  • When we applied, and how long after the posting went up
  • Which posting, which company, which city
  • Who got the interview, and who heard nothing

That is how we know which CVs get called.

Get the CV for this job

From $25 per CV, paid once. No subscription.

The numbers game

More applications. More interviews.

Every application goes out with its own CV, written for that posting and paid once. Send enough of them and the law of large numbers finds you the job.

Get the CV for this job
By hand5–10
With CV Rocket100
applications a day

Nearby

Live postings like this one

Same employer first, then the same role elsewhere.

Before you press

Straight answers

Get the CV for this job

From $25 per CV, paid once. No subscription.

What if my background isn't good enough?

We make the most of the background you have. The CV uses every piece of relevant proof your profile holds, and one of the 25 readers reads your whole profile and flags what the CV left out.

Do you really apply for me?

Yes, on the employer's own form, the hardest ones included. Where a question needs you, you answer it right there and AI suggests the best answer. Don't want us applying from our IP addresses? Use our Chrome extension: we apply straight from your own browser.

Is it a subscription?

No. You pay once per CV, from $25. Every application goes out with its own CV, written for that posting.

One job. One CV.
Paid once.

Pick the posting you want. We write for it, apply for you and catch the reply.

Get the CV for this job

From $25 per CV, paid once. No subscription.