The posting
Why Sony Interactive Entertainment?
Sony Interactive Entertainment isn’t just the Best Place to Play — it’s also the Best Place to Work. Sony Interactive Entertainment (SIE) is the company behind the PlayStation brand. As a subsidiary of Sony Group Corporation, we’re part of a proud legacy of innovation and excellence. SIE is a dynamic technology company, delivering cutting-edge hardware and network services to more than 100 million people and an entertainment leader, home to some of the most beloved and recognizable intellectual properties (IP) in the world. Our role at SIE is to create and nurture the experiences under the PlayStation brand, a name synonymous with entertainment excellence and creativity.
Role Overview:
The Influencer Partnerships Manager (Talent & Influencers) will support the planning, coordination, and execution of Global Influencer strategies, programs, and campaigns for the PlayStation brand and its portfolio of products and services.
This position assists in identifying, engaging, and coordinating partnerships with influencers, creators, and talent across gaming and broader entertainment & culture. Working under minimal supervision, the Specialist contributes to initiatives that enhance PlayStation’s visibility, relevance, and engagement, collaborating cross-functionally to help achieve brand and community goals.
What you’ll be doing:
Strategy Support
- Contribute to the development of strategic plans and influencer programming that advance PlayStation’s global marketing objectives.
- Gather and analyze campaign data to identify insights and improvement opportunities for influencer and talent engagement.
- Support cross-functional teams to align influencer activities with brand campaigns and key initiatives such as global events and product launches.
- Ensure brand consistency and accurate messaging across influencer activations and communication channels.
Planning & Execution
- Assist in the coordination and execution of influencer and creator campaigns to support global marketing priorities across the PlayStation brand, hardware, and software.
- Track campaign performance metrics and assist in preparing regular reporting on program effectiveness.
- Collaborate with agency and vendor partners to ensure campaign deliverables are met on time, within budget, and according to established guidelines.
- Maintain internal documentation, trackers, and communication workflows for assigned campaigns.
Local Market & Cross-Functional Collaboration
- Provide coordination support between Global and local influencer initiatives, ensuring alignment with regional plans and activities.
- Assist in reviewing local influencer proposals, collecting data on performance, and maintaining KPIs and benchmarks.
- Work closely with internal partners (e.g., Masterbrand, Games Marketing, Creative Services, PR, Communications, and Paid Media) to support integrated influencer programs.
- Support the procurement and management of influencer talent for events, activations, and content opportunities.
Influencer, Creator & Talent Management
- Help maintain relationships with influencers, creators, and their representatives to support ongoing collaboration opportunities.
- Assist in developing influencer briefs, creative content outlines, and social media copy aligned with campaign objectives.
- Support contracting and coordination of influencer deliverables, rights management, and scheduling.
- Provide logistical and onsite support during talent appearances or activations as needed.
- Influencer Operations
- Support the global code seeding program by assisting with list management, shipment coordination, and performance tracking.
- Help manage product inventory and requests for influencer programs, ensuring timely delivery and proper documentation.
- Maintain project trackers, reports, and team asset libraries.
- Assist in preparing presentation materials and campaign templates for internal and external use.
What we’re looking for:
- Strong organizational, communication, and relationship-building skills.
- Ability to manage multiple projects simultaneously and adapt to shifting priorities.
- Analytical mindset with the ability to interpret data and identify actionable insights.
- Strong attention to detail and ability to execute under deadlines.
- Proficiency in Microsoft Office (PowerPoint, Word, Excel), Outlook, and collaboration tools.
- Familiarity with social media platforms, influencer marketing trends, and content creation processes.
- Ability to work effectively within a team environment and build collaborative internal/external relationships.
- Demonstrates sound judgment and professionalism when managing confidential or time-sensitive information
Required Experience
- 3-5 years of experience in influencer marketing, brand partnerships, or related fields (gaming, entertainment, or agency experience preferred).
- Strong understanding of digital content, social platforms, and influencer ecosystems.
- Experience supporting or coordinating marketing campaigns involving influencers or creators.
- Bachelor’s degree in Marketing, Communications, or a related discipline preferred.
Candidate Preferred Qualities:
The ideal candidate is organized, proactive, and thrives in a dynamic environment. They demonstrate curiosity for pop culture, gaming, and emerging trends, and can collaborate effectively across teams and geographies.
- Solution-oriented and adaptable when challenges arise.
- Strong verbal and written communication skills.
- Team player who contributes to a positive, creative, and inclusive work culture.
- Motivated self-starter who exercises judgment to determine appropriate action in varied situations.
- Passion for gaming, entertainment, and the PlayStation brand.
At SIE, we consider several factors when setting each role’s base pay range, including the competitive benchmarking data for the market and geographic location.
Please note that the base pay range may vary in line with our hybrid working policy and individual base pay will be determined based on job-related factors which may include knowledge, skills, experience, and location.
In addition, this role is eligible for SIE’s top-tier benefits package that includes medical, dental, vision, matching 401(k), paid time off, wellness program and coveted employee discounts for Sony products. This role also may be eligible for a bonus package. Click here to learn more.
The estimated base pay range for this role is listed below.
$117,900—$176,900 USD
Please note, Sony Interactive Entertainment conducts background checks at the offer stage for all new employees (which may include criminal background checks for some roles) and will need to process personal information to support these checks.
Please refer to our Candidate Privacy Notice for more information about what personal information we collect, how we use it, who we share it with, and your data protection rights.
Equal Opportunity Statement:
Sony is an Equal Opportunity Employer. All persons will receive consideration for employment without regard to gender (including gender identity, gender expression and gender reassignment), race (including colour, nationality, ethnic or national origin), religion or belief, marital or civil partnership status, disability, age, sexual orientation, pregnancy, maternity or parental status, trade union membership or membership in any other legally protected category.
We strive to create an inclusive environment, empower employees and embrace diversity. We encourage everyone to respond.
Sony Interactive Entertainment is a Fair Chance employer and qualified applicants with arrest and conviction records will be considered for employment.
