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Open nowFirst seen 37 hours ago

Performance Marketing Specialist

Plutus2119 open roles

Where
Karachi, Pakistan
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Your applicationOpen nowPerformance Marketing SpecialistPlutus21 · Karachi, Pakistan

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The clock on this job

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Share of postings closed within
  1. 2.1%1 day
  2. 4.4%3 days
  3. 11.8%7 days
  4. 18.5%14 days
  5. 35.5%30 days
  6. 45.1%60 days
This job: first seen 37 hours ago

The posting

Job Summary

Plutus21 is looking for a highly motivated Performance Marketing Specialist to join the team and drive data-driven growth through strategic online campaigns. This role is ideal for a creative and analytical professional who excels in optimizing paid advertising channels, managing SEO initiatives, and ensuring alignment with overall marketing strategies.

Key Responsibilities

  • Plan, execute, and optimize performance marketing campaigns across platforms such as Meta, Google Ads, and other digital channels.
  • Analyze campaign performance metrics (CPC, CTR, ROI) to ensure alignment with project goals.
  • Develop creatives and video ads using AI tools to support new lookalike and retargeting campaigns.
  • Conduct onsite and offsite SEO initiatives, including keyword research, competitor analysis, and SEO audits for partner websites.
  • Collaborate with developers to implement technical SEO action items, including improvements on CMS platforms like WordPress.
  • Optimize website content following the latest SEO best practices and audit recommendations.
  • Use tools like SEMrush, Google Analytics 4 (GA4), and Google Ads to track and analyze performance metrics.
  • Create detailed reports on campaign performance and SEO efforts, providing actionable insights for stakeholders.
  • Use tools like SEMrush, Google Analytics 4 (GA4), and Google Ads to track and analyze performance metrics.
  • Create detailed reports on campaign performance and SEO efforts, providing actionable insights for stakeholders.
  • Maintain and manage access to platforms like Google Tags and shared drives.
  • Ensure credentials are securely stored and accessible to authorized personnel.

Qualifications

  • Bachelor's degree in Marketing, Business Administration, Digital Media, or a related field.
  • Proven experience in performance marketing or growth marketing roles, preferably with 2+ years in a similar capacity.
  • Expertise in managing ad campaigns on Meta and Google Ads platforms.
  • Solid understanding of SEO principles, including technical SEO and content optimization.
  • Proficiency in tools such as SEMrush, GA4, Google Ads, and CMS platforms (WordPress preferred).
  • Strong analytical skills with the ability to translate data into actionable insights.
  • Excellent communication and organizational skills to manage multiple projects effectively.
  • A proactive, self-starter approach to tackling challenges and meeting deadlines.



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