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Open nowFirst seen 43 hours ago

CRM Analyst III

PM Consulting1,469 open roles

Where
Taguig, Metro Manila, Philippines
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Your applicationOpen nowCRM Analyst IIIPM Consulting · Taguig, Metro Manila, Philippines
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The clock on this job

Early applications get read.

11.8% of postings close within 7 days. Measured by our own scanner across the market. PM Consulting postings stay open a median of 1 days.

Share of postings closed within
  1. 2.1%1 day
  2. 4.4%3 days
  3. 11.8%7 days
  4. 18.6%14 days
  5. 35.6%30 days
  6. 45.1%60 days
This job: first seen 43 hours ago

PM Consulting median: 1 days open

The posting

The CRM Analyst III drives data-informed decision-making to optimize customer relationship strategies. By delivering actionable insights, enhancing data quality, and supporting precision-targeted campaigns, this role ensures that CRM initiatives maximize customer engagement, loyalty, and revenue growth. As a senior individual contributor, you will lead complex segmentation and predictive modeling initiatives, mentor junior staff, and translate advanced insights into strategic recommendations that maximize customer lifetime value.

Key responsibilities

  • Customer Data Analysis: Analyze large datasets from CRM platforms to identify customer behaviors, lifecycle stages, attrition risks, and revenue opportunities.
  • Campaign Strategy Support: Partner with marketing, sales, and service teams to develop data-driven campaign strategies focused on acquisition, retention, upselling, and win-back efforts.
  • Performance Measurement: Define KPIs for CRM initiatives and build dynamic dashboards to track campaign performance, customer engagement metrics, and revenue attribution.
  • Segmentation and Targeting: Conduct in-depth customer segmentation and predictive modeling to enable hyper-targeted, personalized communications.
  • Data Quality Management: Lead initiatives to audit, clean, deduplicate, and enrich CRM data, ensuring analytical outputs are based on accurate and complete information.
  • Optimization and Testing: Design and execute A/B and multivariate tests to validate campaign hypotheses, continuously optimizing customer journeys based on empirical findings.
  • Reporting and Insights: Create comprehensive post-campaign analysis reports with actionable recommendations to improve future campaigns and customer experiences.
  • Collaboration and Enablement: Work cross-functionally with internal departments (Sales, Online, IT, Risk) and external technology providers to enhance CRM capabilities and integrate new data sources.

Qualifications

  • Education: Bachelor’s degree in data analytics, business, marketing, statistics, computer science, or a related field (Master's degree is a plus).
  • Experience: Minimum of 4 years of experience working in an analytical environment.
  • Technical Skills: Coding knowledge regardless of language, with specific proficiency in basic-to-intermediate SQL (including data extraction, manipulation, cleaning, and executing JOIN operations).
  • CRM Systems: Familiarity with navigating and managing CRM system functionality (e.g., Salesforce, HubSpot, Dynamics 365) and understanding major modules like Sales, Service, or Marketing Cloud.
  • Core Competencies: Systematic problem-solving abilities, high attention to detail, and a highly organized analytical mindset.
  • Communication: Excellent communication skills with the ability to clearly document technical processes, present insights to team members, and effectively interact with senior management.
  • Language: Fluent in spoken and written English.
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