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Open nowPosted 82 days ago

【27届校招】广告策略运营

poizon/578078163 open roles

Where
Shanghai, Chinese Mainland
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Your applicationOpen now【27届校招】广告策略运营poizon/578078 · Shanghai, Chinese Mainland
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  3. 12.3%7 days
  4. 19.3%14 days
  5. 35.6%30 days
  6. 58.1%60 days
This job: posted 82 days ago

The posting

1. 行业洞察与商业化策略制定;深入理解行业商家经营模式及特性,从商家经营视角出发,进行深度数据洞察,敏锐识别问题、挖掘销售可能性和商业化收入增长机会,策划并牵引行业商家商业化投放全盘方案;结合商家层级、经营能力与品类特点,制定差异化商业化推广及激励策略;深入研究竞品推广数据、推广策略及内容人群方向,制定销售方案; 2. 数据体系搭建与策略迭代;围绕商家经营、商业化核心指标,搭建数据监控与复盘体系;通过数据分析定位业务问题,持续迭代优化运营策略,形成业务闭环;监测关键指标(如:收入GMV、ROI、LTV等),通过数据持续迭代策略; 3. 方法论沉淀与方案输出:参与方法论沉淀与方案输出;根据业务场景及行业痛点,提供综合的商业产品解决方案,定期输出方法论,打造可复用的标杆案例与方法论,驱动行业影响力与收入双提升。推进重点广告主需求挖掘、产品测试、产品案例包装等,推动产品迭代;通过项目经营分析与复盘机制,沉淀可复用的方法论与运营模型; 4. 跨部门协同;参与销售数据的监控、统计与分析,输出阶段性经营分析报告;协同商业化销售、行业运营等团队,系统开展商业化商家调研,提炼共性问题与痛点,形成针对性策略,协助输出可落地的商业化产品销售通案,并通过持续复盘优化,有效推动收入目标达成。

1. 2027届应届生,本科及以上学历; 2. 数据驱动:具备敏锐的数据敏感度,熟练掌握SQL;Excel等工具,能通过数据发现问题、制定策略并验证效果; 3. 商业洞察:深刻理解电商客户的生意逻辑和营销诉求,能将商业问题转化为产品问题; 4. 逻辑与沟通:逻辑清晰,具备出色的跨团队沟通与协作能力,能推动复杂项目的落地; 5. 拥有强烈的好奇心和自驱力,愿意在高速变化的业务中不断突破。

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