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Open nowPosted 539 days ago

Head de Marketing

Portus Digital

Where
Presidente Prudente, SP, Brasil, Remote
Work mode
Remote
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Your applicationOpen nowHead de MarketingPortus Digital · Presidente Prudente, SP, Brasil, Remote
  1. YouYes, apply to this one.

  2. CV RocketCV written for this posting.

  3. 25 readersRecruiter, hiring manager, skeptic. Round after round.

  4. CV RocketApplied on Portus Digital's own form.

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The clock on this job

Early applications get read.

13.5% of postings close within 7 days. Measured by our own scanner across the market.

Share of postings closed within
  1. 2.3%1 day
  2. 4.6%3 days
  3. 13.5%7 days
  4. 21.8%14 days
  5. 36.6%30 days
  6. 58.9%60 days
This job: posted 539 days ago

The posting

Principais responsabilidades:

  • Construir, liderar e otimizar o time de marketing (branding, conteúdo, performance e canais).
  • Estruturar, profissionalizar e escalar o programa de parcerias com comunidades (associações, produtos educacionais, comunidades de creators etc.).
  • Criar um ecossistema de co-marketing com esses parceiros: eventos, aulas, conteúdos, afiliados, etc.
  • Gamificar o programa de parceiros, desenvolvendo incentivos, níveis de parceria e métricas de sucesso.
  • Estabelecer KPIs de crescimento, CAC, LTV e ROI por canal de aquisição.
  • Alinhar as iniciativas de branding e performance com as estratégias de canal.
  • Ser a ponte entre marketing, comercial e produto.

Requisitos Obrigatórios:

  • Experiência comprovada como Head/Lead de Marketing em empresas digitais.
  • Histórico de gestão de programas de canais, parcerias ou afiliados.
  • Conhecimento em inbound, outbound e marketing de performance.
  • Capacidade de construir narrativas fortes de marca, alinhadas a uma estratégia de autoridade e influência.
  • Vivência no mercado de infoprodutos, edtech, creator economy ou comunidades digitais é diferencial relevante.
  • Perfil estratégico, com habilidade relacional e foco em execução.
  • Desejável experiência anterior em B2B2C, marketplace ou modelos de venda por comunidade.

O que esperamos dessa pessoa:

  • Espírito empreendedor.
  • Habilidade de navegar entre o estratégico e o operacional.
  • Alta capacidade de relacionamento com stakeholders internos e externos.
  • Curiosidade intelectual e atualização constante sobre o mercado digital.

Diferenciais:

  • Ter criado ou liderado um programa de parcerias ou afiliados do zero.
  • Ser um “navegador” do ecossistema digital: eventos, creators, influenciadores, edtechs, SaaS etc.
  • Experiência em projetos com comissões, gamificação e incentivo à indicação.
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