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Open nowPosted 124 days ago

Senior Product Marketing Manager

Proactis7 open roles

Where
United Kingdom (Reading), United Kingdom
Work mode
Hybrid
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Your applicationOpen nowSenior Product Marketing ManagerProactis · United Kingdom (Reading), United Kingdom

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This job: posted 124 days ago

The posting

Job description

Company Overview Proactis is a leading Source-to-Pay software provider for mid-market organisations across service-led industries. Our platform enables customers to control spend, reduce risk, improve compliance and drive efficiency through digitisation. We are a Private Equity-backed business with a clear focus on accelerating revenue growth through high-quality pipeline and strong commercial execution.

This role is suited to an early-career individual looking to build a foundation in SaaS sales within a structured, performance-driven environment. You will demonstrate strong communication skills, sound judgement and a disciplined approach to managing workload and follow-up. You are credible in conversation, comfortable engaging with senior stakeholders and able to quickly understand and articulate business problems. We value curiosity, accountability and a genuine interest in commercial outcomes over prior experience.

Why Join Proactis You will join a growth-focused organisation where pipeline generation and deal quality are central to success. The role offers clear progression into broader sales roles, alongside exposure to experienced commercial, marketing and presales teams. Own the positioning, messaging, and go-to-market strategy for the Proactis Gen3.0 platform and broader product portfolio. This role is responsible for translating product capability into compelling customer-facing narratives — defining how the platform is described, differentiated, and sold across both migrating existing customers and new business. Working closely with the VP Product, Engineering, and Sales, the Senior Product Marketing Manager will build competitive positioning against key threats, create segment-specific migration and adoption narratives for 800+ existing customers, develop sales enablement materials, and lead launch planning for each Gen3.0 phase. This is a hands-on role that combines strategic thinking with high-quality execution — the right person will be equally comfortable briefing the board and writing a customer-facing one-pager.

Key Accountabilities/BAU Objectives:

What: Competitive Positioning & Messaging: Define and maintain the product positioning framework for the Gen3.0 platform and legacy portfolio. Own the competitive narrative against procurement competitors. Ensure all customer-facing messaging is consistent, compelling, and commercially grounded. Go-to-Market & Launch Planning: Lead go-to-market planning for each Gen3.0 phase as new capabilities come online. Define launch tiers, coordinate cross-functional launch activities (Sales, CS, Marketing, Support), and ensure the market and existing customers understand what is available and why it matters. Sales Enablement & Commercial Support: Create and maintain the sales toolkit — pitch decks, objection handling guides, ROI calculators, case studies, and segment-specific collateral. Partner with Sales leadership to ensure the team can confidently sell the Gen3.0 value proposition and defend against competitive displacement. Customer Migration Narrative: Define the migration story for existing customers — why they should move, what they gain, and how the transition works. Create segment-specific communications (AP Automation, P2P, S2C, Marketplace) that address each cohort's specific concerns and value drivers. Market & Customer Intelligence: Conduct ongoing competitive analysis, win/loss reviews, and customer research to inform product and commercial decisions. Maintain a living competitive intelligence repository. Feed insights back to the VP Product and leadership team to shape roadmap and pricing decisions.

Measures: Positioning framework delivered within 60 days of joining; competitive battle cards refreshed quarterly; messaging consistency audit score >90% across all customer-facing materials. Launch plan delivered 30 days ahead of each major release; customer awareness >80% within 30 days of launch; sales pipeline contribution from new capabilities tracked quarterly. Sales enablement NPS >70; new collateral delivered within 2 weeks of each major release; win/loss analysis completed quarterly with actionable recommendations. Migration communication templates for all 5 product segments; customer migration opt-in rate >85% per cohort; reduction in migration-related support tickets by 30% vs baseline. Quarterly competitive intelligence report to leadership; win/loss interviews completed for 80%+ of enterprise deals; customer research programme delivering monthly insight summaries.

Professional Skills / Qualifications / Experience / Behaviours/Core Values

B2B SaaS Product Marketing: 5+ years in product marketing roles within enterprise B2B SaaS, ideally in complex multi-product or platform environments. Experience marketing to mid-market and enterprise buyers. Procurement, finance, or supply chain domain knowledge is a plus but not essential. Competitive Positioning & Sales Enablement: Proven track record of building competitive positioning frameworks, battle cards, and sales toolkits that directly impact win rates. Experience in markets with established incumbent competitors. Go-to-Market Execution: Experience planning and executing product launches in enterprise SaaS — from messaging through to enablement, analyst relations, and customer communications. Comfortable owning the full GTM lifecycle. Content & Communication: Excellent writing and presentation skills. Able to produce high-quality collateral — from board-level strategy decks to customer-facing one-pagers — with minimal supervision. Comfortable presenting to internal and external audiences. Analytical & Evidence-Based: Experience with win/loss analysis, customer research, market sizing, and competitive intelligence. Comfortable working with data to inform positioning and pricing decisions. Familiarity with UK/European B2B markets.

Strategic Storytelling: Ability to translate complex technical capabilities into clear, compelling narratives that resonate with different audiences — from procurement professionals to C-suite buyers to board members. Customer Empathy: Deep curiosity about customer needs, pain points, and decision-making processes. Grounds positioning in real customer language and evidence, not marketing jargon. Commercial Awareness: Understands how product marketing connects to revenue. Thinks naturally about pipeline contribution, deal velocity, and competitive win rates as success measures. Execution Rigour: Delivers high-quality work on time. Manages multiple concurrent workstreams without dropping standards. Balances strategic thinking with hands-on output. Collaborative Partnership: Works effectively across product, engineering, sales, and marketing. Builds trust quickly and operates as a true partner to the sales team rather than a support function.

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