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Open nowFirst seen 3 days ago

Performance Marketing Manager

PT Apex Nusantara Indo251 open roles

Where
Jakarta, Indonesia
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Your applicationOpen nowPerformance Marketing ManagerPT Apex Nusantara Indo · Jakarta, Indonesia

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The clock on this job

Early applications get read.

12.1% of postings close within 7 days. Measured by our own scanner across the market.

Share of postings closed within
  1. 2.1%1 day
  2. 4.5%3 days
  3. 12.1%7 days
  4. 19.1%14 days
  5. 35.6%30 days
  6. 52.7%60 days
This job: first seen 3 days ago

The posting

As the Performance Marketing Manager, you will play a critical role in acquiring, converting, and retaining customers through data-driven digital marketing campaigns. You will be responsible for developing, executing, and optimizing paid media strategies across multiple digital channels to drive high-quality traffic, generate leads, and improve ROI for our suite of insurance technology products. You will work cross-functionally with product, data, creative, and engineering teams to ensure alignment with our growth goals in a fast-paced, agile startup environment.

Key Responsibilities

  • Plan, execute, and optimize paid digital campaigns (Google, Meta, TikTok, LinkedIn, programmatic, etc.) to drive user acquisition and lead generation;
  • Manage and monitor key performance metrics such as CAC, CLTV, ROAS, CPL, CTR, CPM, and conversion rates;
  • Translate complex data into actionable insights swiftly to adjust bids, budgets, and creative for maximum ROI
  • Drive campaign insights and continuously test creatives, landing pages, audiences, and messaging to improve performance;
  • Manage and allocate budget across channels to maximize ROI and scale profitable growth;
  • Work closely with product, CRM, and content teams to create integrated full-funnel strategies;
  • Stay updated on digital trends, insurtech landscape, and performance benchmarks to inform strategies;
  • Ensure all campaigns strictly adhere to platform-specific advertising policies, industry regulations (e.g., insurance advertising disclosures), and internal legal/compliance guidelines
  • Deliver regular reports and insights to leadership on marketing effectiveness and ROI.

Job Requirements

  • 5 years of experience in digital/performance marketing, ideally in startups or high-growth environments;
  • Proven success managing paid media campaigns across Google Ads, Meta, and other major platforms;
  • Strong analytical skills and experience with tools like Google Analytics, Mixpanel, AppsFlyer, or similar;
  • Deep understanding of marketing funnels, conversion optimization, and digital attribution;
  • Experience with budgeting, forecasting, and reporting performance metrics to stakeholders;
  • Hands-on experience with A/B testing tools and frameworks; Strong project management, communication, and collaboration skills.
  • Prior experience in the fintech or insurtech industry.
  • Familiarity with marketing automation and CRM tools (e.g., HubSpot, Braze, MoEngage).
  • Experience working with creative teams or agencies to produce high-performing ad creatives.
  • Knowledge of local digital consumer behavior in Southeast Asia (Indonesia, Thailand, Vietnam).
  • Basic SQL or data querying skills is a plus.
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