The posting
SPEED & SPIRIT is what we look for in our candidates, defined by some simple values that inspire us to BE DRIVEN in our performance, BE VIBRANT in our sporting legacy, BE TOGETHER in our team spirit, and to let our individual talent and experience shine. Applying for a job at PUMA is easy.
Simply click APPLY ONLINE and follow the steps to upload your application.
YOUR MISSION
- Support the end-to-end marketing strategy and execution for a key PUMA Football Footwear franchise, contributing to the development of seasonal marketing plans from sell-in through sell-through and helping ensure consistent global execution across consumer touchpoints
- Partner with Product Creation and Design teams throughout the product development process to contribute to product positioning, design narratives, storytelling, and campaign direction, helping build a compelling and consumer-relevant franchise identity
- Coordinate the development and delivery of integrated global footwear campaigns, working closely with Creative Services, external agencies, Social Media, PR, Commercial, Sports Marketing, and regional teams to develop impactful creative assets and support consistent execution across consumer touchpoints
- Support the activation of the franchise's global athlete roster, collaborating with Sports Marketing and regional teams to enhance player visibility, identify storytelling opportunities, and contribute to campaign impact throughout the season
- Contribute to marketing plans for global Football International Competitions, helping ensure franchise campaigns leverage key football moments across the calendar
- Coordinate the seasonal footwear launch roadmap for the assigned franchise, supporting cross-functional alignment, planning, and communication across internal teams and markets
- Monitor campaign performance, analyze results, and share insights to help optimize franchise marketing effectiveness and inform future campaign planning
- Manage and coordinate seasonal marketing assets and sample requirements to support campaign development, athlete activations, and key business initiatives.
YOUR TALENT
- 2–4 years of relevant experience in Brand Marketing or Sports Marketing, preferably within the sporting goods, fashion, or lifestyle industry
- University degree in Marketing, Business Administration, Communications, Sports Management, or a related field
- Experience contributing to the development and independently executing integrated global marketing campaigns across multiple consumer touchpoints within established strategies and under managerial guidance
- Solid skills in campaign management, operational planning, storytelling, agency collaboration, and cross-functional communication, with the ability to solve complex tasks within established frameworks
- Sound knowledge of and passion for Handball, sports culture, athlete marketing, and the global sports landscape
- Ability to collaborate closely with Product Creation and translate product stories into impactful consumer-facing campaigns.
PUMA provides equal opportunities for all job applicants, regardless of race, color, religion, national origin, sex,
gender identity or expression, sexual orientation, age, or disability. Equality for all is one of the core principles at
PUMA and we do not tolerate any form of harassment or discrimination.
At PUMA, every application is reviewed by real people who are committed to fairness, transparency, and equal
opportunity - no matter your background, identity, or experience.To ensure our process stays true to these values, no automated systems or AI tools are used to make hiring decisions. Every decision is made by real people -with real judgment and accountability. We may use functions supported by Artificial Intelligence (AI) to carry out isolated organizational steps, such as scheduling interviews. These functions have no influence on decisions in the application process. We believe in creating spaces where everyone is welcome, celebrated, and empowered to contribute authentically. Because at PUMA, whoever wants to play, can play.
PUMA is a global sports brand creating footwear, apparel, and accessories that inspire athletes and everyday movers. The PUMA Group owns PUMA, Cobra Golf, and stichd, operates in 120+ countries, and has around 22,000
employees worldwide.



