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Open nowPosted 32 hours ago

Growth Marketing Manager (CRO & Funnels)

randstadhu299 open roles

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Your applicationOpen nowGrowth Marketing Manager (CRO & Funnels)randstadhu
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The clock on this job

Early applications get read.

13.8% of postings close within 7 days. Measured by our own scanner across the market. randstadhu postings stay open a median of 14 days.

Share of postings closed within
  1. 2.2%1 day
  2. 4.7%3 days
  3. 13.8%7 days
  4. 22.3%14 days
  5. 37.8%30 days
  6. 59.0%60 days
This job: posted 32 hours ago

randstadhu median: 14 days open

The posting

  • International environment
  • Hybrid working model: 2 days of Home Office
  • Competitive base salary and above average cafeteria
  • UK focused responsibility
  • Possibility for professional growth

Essential:

  • Growth & Funnel Execution: Proven hands-on experience in digital growth, CRO, or funnel optimization, with a focus on building high-converting landing pages, lead capture, and webinar flows.
  • Testing & Analytics: Practical expertise running A/B tests and analyzing funnel performance data to systematically identify drop-offs and implement fixes.
  • Tracking & Attribution: Strong grasp of digital tracking essentials and the full customer journey, understanding how paid traffic quality impacts conversion.
  • Hands-on Delivery & Tech: Direct experience configuring CMS, CRM, and funnel builders, with the technical ability to deploy on-page changes independently.
  • Ownership & Communication: Self-directed approach with strong stakeholder communication, comfortable collaborating closely with Paid Media and creative teams.

Desirable:

  • Tech Stack: Familiarity with GA4, Google Tag Manager, Meta Pixel, Conversion APIs (CAPI), and HubSpot (or similar CRMs).
  • Interactive Tools: Experience building lead-gen quizzes, calculators, or assessments.
  • Web Basics: Foundational knowledge of HTML/CSS.
  • Domain Experience: Background in online education, coaching, memberships, or digital products.

Digital Growth & Conversion

  • Lead and optimize end-to-end digital funnels—from initial traffic to lead capture and conversion—by building and refining landing pages, forms, and webinar flows.
  • Develop, test, and launch innovative lead-generation assets (quizzes, calculators, lead magnets) and acquisition initiatives to minimize drop-offs.
  • Regularly audit digital journeys to pinpoint friction points and scale high-converting touchpoints.

CRO & Experimentation

  • Build and manage a structured, hypothesis-driven testing roadmap (A/B and multivariate) across copy, layouts, offers, and CTAs.
  • Analyze experiment performance using quantitative data rather than assumptions, scaling winning variations into production.
  • Investigate conversion anomalies and underperforming funnel steps to identify clear opportunities for optimization.

Tracking, Attribution & Analytics

  • Own the end-to-end tracking infrastructure, ensuring accurate setup and troubleshooting of pixels, UTMs, events, and attribution models.
  • Monitor funnel analytics and user drop-off points, translating raw data into actionable performance insights.
  • Partner with Paid Media to diagnose whether performance bottlenecks originate from ad targeting, creative, or on-page experience.

Collaboration & Innovation

  • Collaborate closely with Paid Media, Automation/CRM, and Content teams to align messaging, assets, and seamless lead handoffs.
  • Liaise with technical specialists for complex implementations while retaining ownership of the final business outcome.
  • Stay ahead of industry trends, piloting new tools and automating workflows to foster a culture of continuous optimization.
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