The posting
Ready to make your next big professional move? Join us on our journey to achieve our big dream of building the most loved restaurant brands in the world.
Restaurant Brands International Inc. is one of the world's largest quick service restaurant companies with nearly $45 billion in annual system-wide sales and over 32,000 restaurants in more than 120 countries and territories.
RBI owns four of the world's most prominent and iconic quick service restaurant brands – TIM HORTONS®, BURGER KING®, POPEYES®, and FIREHOUSE SUBS®. These independently operated brands have been serving their respective guests, franchisees and communities for decades. Through its Restaurant Brands for Good framework, RBI is improving sustainable outcomes related to its food, the planet, and people and communities.
RBI is committed to growing the TIM HORTONS®, BURGER KING®, POPEYES® and FIREHOUSE SUBS® brands by leveraging their respective core values, employee and franchisee relationships, and long track records of community support. Each brand benefits from the global scale and shared best practices that come from ownership by Restaurant Brands International Inc.
The Manager, Digital Marketing drives digital sales and customer engagement across digital channels. This role leads the development, execution, and optimization of digital growth initiatives, using customer, campaign, and sales insights to guide business decisions. The Manager partners with franchisees, delivery partners, and cross-functional teams to improve digital customer experiences, strengthen channel performance, and accelerate adoption across digital channels.
RBI follows a 5 day, in-office work schedule to support collaboration. Candidates will be expected to work onsite 5 days per week out of our office in Miami, FL.
What You'll Do:
- Lead digital and marketing performance reporting across markets, campaigns, and digital channels, identifying key trends, risks, and growth opportunities.
- Evaluate marketing campaigns and digital initiatives to measure customer engagement, conversion, sales impact, and ROI and recommend opportunities to improve performance.
- Own monthly and annual digital sales forecasting, incorporating historical performance, marketing plans, business priorities, and growth initiatives.
- Analyze customer behavior, digital traffic, conversion funnels, and lifecycle performance to identify opportunities to improve customer engagement and digital sales.
- Develop and optimize dashboards and measurement frameworks that integrate marketing, customer, and sales data to support business decision-making.
- Partner with Marketing teams to define KPIs, evaluate campaign effectiveness, and provide recommendations to optimize marketing investments.
- Partner with franchisees and regional stakeholders to define priorities, develop action plans, and execute initiatives that improve digital performance.
- Lead testing and measurement of marketing and digital initiatives, translating results into recommendations for future programs and investments.
- Collaborate with Marketing, Consumer Technology, IT, and other stakeholders to strengthen data availability, reporting, and measurement capabilities.
- Present insights, performance trends, and recommendations to leadership and key business stakeholders.
- Partner with delivery partners and franchisees to analyze performance, identify growth opportunities, and recommend strategies that drive digital sales and sustainable growth.
- Partner with franchisees to improve kiosk performance by analyzing the customer journey, conversion funnel, user experience, and content effectiveness, translating insights into actionable optimization recommendations.
What You'll Need To Succeed:
- 3+ years of relevant experience in marketing analytics, digital marketing, business analytics, digital commerce, or a related field.
- Bachelor’s degree in Business, Marketing, Mathematics, Engineering, Statistics, Analytics, or a related field.
- This position requires conducting business operations across the Latin America region. To perform the essential functions of this role, fluency in both English and Spanish is required.
- Strong analytical and problem-solving skills with demonstrated ability to translate complex customer, marketing, and sales data into business recommendations.
- Strong proficiency in Microsoft Excel and experience with data analysis, reporting, and visualization tools.
- Proficiency with snowflake, writing SQL, and data visualization in Power BI
- Strong understanding of digital and marketing performance metrics, including traffic, conversion, customer engagement, campaign effectiveness, and ROI.
- Strong communication and stakeholder management skills with the ability to influence cross-functional business and technical teams.
- Ability to independently manage multiple priorities and deliver results in a fast-paced environment.
- Experience with web analytics, data visualization, customer data platforms, or other marketing technology tools is preferred.
Benefits at all of our global offices are focused on physical, mental and financial wellness. We offer unique and progressive benefits, including a comprehensive global paid parental leave program that supports employees as they expand their families, free telemedicine and mental wellness support.
Restaurant Brands International and all of its affiliated companies (collectively, RBI) are equal opportunity and affirmative action employers that do not discriminate on the basis of race, national origin, religion, age, color, sex, sexual orientation, gender identity, disability, or veteran status, or any other characteristic protected by local, state, provincial or federal laws, rules, or regulations. RBI's policy applies to all terms and conditions of employment. Accommodation is available for applicants with disabilities upon request.
