The posting
Company Description
Visa Cash App Racing Bulls F1 Team is one of two Red Bull-owned F1 teams.
Today’s Formula 1 calls for a high level of specialist skills in every area. At Visa Cash App Racing Bulls F1 Team we strongly believe that every member of our staff can and should lead innovation and continuous improvement in such a competitive and dynamic working environment.
Sounds exciting, doesn't it? Don't miss your chance to make an impact!
We are looking for an experienced CRM Manager to be responsible for owning and driving the retention marketing programme that creates incremental bottom-line growth for our VCARB Team.
They will be in charge of helping the Marketing Team deliver, measure & optimise all campaign activity, while creating best-in-class fan journeys and delivering superb customer experience.
Job Description
CRM Management
Plan, create and optimise CRM campaigns in conjunction with overall strategy, finding the perfect balance between engaging with fans, retaining them and achieving our growth and commercial goals.
Find ways to grow the known CRM audience.
Manage workload and stakeholder relationships with wider Marketing team (Content, Social, Communications, Brand, VCARB Relations and Partnerships) to ensure CRM calendar is balanced and with the fans’ best interests at heart.
Manage the VCARB loyalty programme updates (The Fanzone), with focus on new content streams, innovating new engagement strategies and supporting the acquisition efforts.
Compile quarterly competitor analysis of best-practice CRM campaigns from sports and entertainment industry.
Professionalism
Work closely with the Web & Content team to create and execute engaging multi-channel campaigns that drive acquisition and retention while minimising churn.
Produce high quality and timely campaigns that are fan-centric, innovative and relevant.
Compiling weekly and monthly campaign reporting and analysis, confidently dissecting the data and providing recommendations and key takeaways for optimisation through test and learn methodologies.
Establish and develop excellent working practices and processes with core stakeholders (Legal & Compliance, Copywriters, Brand Team etc.).
Input into weekly and monthly testing strategy set by Head of Digital Media.
Your Application
Once you’ve submitted your application, you’ll most likely receive an invitation to complete the Red Bull Wingfinder assessment. Taking the test is not mandatory for your application to be reviewed; however, we strongly recommend completing it, as it’s a great way to better understand your own strengths and potential!
Due to the very high volume of applications, we’re unfortunately not able to provide individual feedback or application status updates, except for candidates who have interviewed with our team.
What We Offer
Success on track starts with people, talented individuals who grow, learn, and push forward together. At Visa Cash App Racing Bulls, we’re a young and ambitious team, recognised for developing future talent and creating opportunities to shine. On top of a competitive salary, here’s what else you can enjoy with us:
Bonus Scheme
Free daily food allowance
Private Healthcare
Pension Scheme
Employee Assistance Program
Life insurance
Car Scheme
Gym
And many more
Qualifications
At least 5 years’ experience in the development and implementation of a successful CRM strategy, with back-end system knowledge.
Built successful acquisition, retention and fan loyalty programmes whilst being familiar with working in a B2C subscription-based business.
Experience using CRM platforms, working on an end-to-end basis, execution through to developing and owning analytics.
Detailed and thorough understanding of legal compliance relating to GDPR, data privacy and security.
Exceptional attention-to-detail.
Very strong interpersonal skills, and the ability to mobilise others.
Extremely organised with a passion to drive optimisation through insights and data.
Proactive attitude and committed interest to the Team’s objectives.
Self-starter who can take initiative.
Data-focused and Return On Investment driven.
Confident in communicating and presenting with core stakeholders across the business.
Additional Information
Visa Cash App Racing Bulls F1 Team is an equal opportunities employer, we will evaluate applications from all members of society irrespective of age, sex, sexual orientation, race, religion or belief.
