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Open nowPosted yesterday

Gerente de Marketing - Consumo Masivo

Redi28 open roles

Where
Asunción, Asuncion, Paraguay
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Your applicationOpen nowGerente de Marketing - Consumo MasivoRedi · Asunción, Asuncion, Paraguay

  1. YouYes, apply to this one.

  2. CV RocketCV written for this posting.

  3. 25 readersRecruiter, hiring manager, skeptic. Round after round.

  4. CV RocketApplied on Redi's own form.

The reply lands in your private mailbox

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The clock on this job

Early applications get read.

14.0% of postings close within 7 days. Measured by our own scanner across the market. Redi postings stay open a median of 6 days.

Share of postings closed within
  1. 2.3%1 day
  2. 4.7%3 days
  3. 14.0%7 days
  4. 22.5%14 days
  5. 38.3%30 days
  6. 59.0%60 days
This job: posted yesterday

Redi median: 6 days open

The posting

Descripción del puesto

🔍 Oportunidad laboral: Gerente de Marketing – Consumo Masivo

🎯 Tus principales desafíos y funciones:

  • Diseñar e implementar el Plan Anual de Marketing, gestionando el ciclo de vida completo del portafolio en los canales moderno y tradicional.
  • Conectar la visión de los fabricantes globales con la realidad local, actuando como interlocutor principal para negociar planes de coinversión publicitaria y asegurar el ROI.
  • Definir estrategias de trade marketing, visibilidad, activaciones BTL y campañas de comunicación (ATL y digitales) junto a tu red de agencias y la Gerencia Comercial.
  • Formular el presupuesto de A&P, analizar la inteligencia de mercado y rastrear KPIs clave (market share, sell-in, sell-out) para garantizar la rentabilidad.

Si tienes una mente analítica, agilidad para adaptarte a las fluctuaciones del mercado y un enfoque implacable en generar tracción comercial sin perder el valor de la marca, queremos conocerte!

Requisitos

  • Egresado en carreras como Marketing, Administración de Empresas, Ingeniería Comercial o afines (se valorará positivamente contar con maestría en Dirección Comercial o Marketing).
  • Trayectoria sólida de 5 a 7 años en marketing, con al menos 3 años de experiencia indispensable en posiciones gerenciales dentro de FMCG o distribuidoras multimarca.
  • Conocimiento técnico en manejo de presupuestos de A&P, métricas comerciales, category management y sistemas ERP (SAP o similar).
  • Inglés avanzado (deseable).
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