The posting
Please note, this posting is to highlight joining Right Side Up's talent collective specifically and is not representing an internal full-time role, or a current opportunity with a client.
Right Side Up is a collective of premium marketing talent—with all of the marketing chops, and none of the agency fluff. We're trusted by the most respected early-stage ventures, the fastest-growing tech companies, and well-established Fortune 500 teams to do one thing better: Growth. We have over 1400+ clients including Reddit, Robinhood, Lyft, Gusto, Stripe, Rippling, Shopify, Noom, Hinge Health, Kikoff, and more.
About The Role
Responsibilities
- Own ad ops execution across paid search, social, display, and OTT, including pixel configuration, server-side tracking, event passback, and targeting parameter setup.
- Establish and maintain UTM tracking guidelines and campaign tagging standards.
- Audit and troubleshoot tracking discrepancies, under-reporting, or data leakage across ad platforms.
- Champion data governance, documentation, and deliverability best practices across the martech stack, including compliance with CAN-SPAM and safeguarding domain/IP health.
- Manage data inflows and outflows within an enterprise ESP or CDP, maintaining data hygiene.
- Manage Google Tag Manager containers, including tag, trigger, and variable maintenance.
- Query and model data in SQL to support targeting, audiences, and reporting.
- Act as the technical translator between marketing, analytics, and engineering stakeholders.
Requirements
- 4+ years of hands-on ad operations experience across paid search, social, display, and OTT, including event passback and pixel implementation.
- Fluent in SQL, comfortable querying, transforming, and modeling complex datasets.
- Working knowledge of deliverability best practices and compliance frameworks (CAN-SPAM, domain/IP reputation).
- Strong, hands-on familiarity with Google Tag Manager, conversion tracking, and URL parameterization.
- Deep experience at either a startup or a larger, more established organization — comfortable moving fast with limited process, or operating within a mature governance structure.
- Fintech, lending, or other regulated-industry experience a plus.
Tools & Platforms
- Google Tag Manager, Google Analytics (GA4), and Google Ads.
- Meta, TikTok, Reddit, display, and OTT/CTV ad platforms.
- Braze or a comparable enterprise ESP/CDP (Segment, Iterable, etc.).
- SQL and a data warehouse (BigQuery, Redshift, Snowflake, or similar).
- Attribution or tracking tools such as AppsFlyer, Adjust, or comparable.



