Influencer Marketing Consultant

About Right Side Up

Please note, this posting is to highlight joining Right Side Up's talent collective specifically and is not representing an internal full-time role, or a current opportunity with a client.

Right Side Up is a collective of premium marketing talent—with all of the marketing chops, and none of the agency fluff. We’re trusted by the most respected early-stage ventures, the fastest-growing tech companies, and well-established Fortune 500 teams to do one thing better: Growth. We have over 250+ clients including Stitch Fix, Sephora, Yelp, Sun Basket, Crunchbase, DoorDash, Calm, and more.

About the Role

Responsibilities

• Develop and execute influencer marketing strategies aligned to brand and growth goals
• Identify, vet, and manage relationships with creators and influencers across platforms (e.g., Instagram, TikTok, YouTube)
• Lead outreach, negotiation, and contract management with creators
• Plan and execute campaigns, including product seeding, paid partnerships, and long-term ambassador programs
• Collaborate with content, paid, and social teams to amplify influencer content
• Track and analyze campaign performance, including engagement, reach, and conversion metrics
• Manage budgets and ensure efficient allocation of spend
• Stay up to date on platform trends, creator landscape shifts, and emerging opportunities

Requirements

• Strong experience in influencer or creator marketing across B2C, B2B, or D2C brands
• Proven ability to build and scale influencer programs
• Experience managing creator relationships and negotiations
• Understanding of platform-specific trends and best practices
• Ability to balance brand storytelling with performance-driven outcomes
• Experience tracking and reporting on campaign performance
• Strong organizational and communication skills
• Comfort working across different industries and brand voices

Nice to Have

• Experience with affiliate or performance-based influencer programs
• Familiarity with influencer platforms/tools (e.g., Aspire, CreatorIQ, GRIN, Upfluence)
• Experience with paid social amplification of influencer content
• Experience in high-growth startup environments
• Experience supporting both strategic planning and hands-on execution