Skip to content
CV Rocket
Get started
How it worksThe enginePricingBlogContactSign in

Open nowPosted 17 days ago

Marketing Manager, Paid Social

rover34 open roles

Where
Seattle
Work mode
Hybrid
Get the CV for this job

From $25 per CV, paid once. No subscription.

Your applicationOpen nowMarketing Manager, Paid Socialrover · Seattle

  1. YouYes, apply to this one.

  2. CV RocketCV written for this posting.

  3. 25 readersRecruiter, hiring manager, skeptic. Round after round.

  4. CV RocketApplied on rover's own form.

The reply lands in your private mailbox

3×more interviews than doing it yourself with ChatGPT.

The clock on this job

Early applications get read.

7.8% of postings close within 7 days. Measured by our own scanner across the market.

Share of postings closed within
  1. 1.6%1 day
  2. 3.4%3 days
  3. 7.8%7 days
  4. 14.3%14 days
  5. 33.7%30 days
This job: posted 17 days ago

The posting

Who we are:

At Rover, pets and their people are at the heart of everything we do. We connect pet parents with trusted pet care across the U.S., Canada, Europe, and Australia.

Headquartered in Seattle and Barcelona, we’re a values driven, fast-growing tech company focused on building safe and personalized experiences tailored to the needs of each unique pet. We’re investing in AI as a business accelerator and provide every team member access to AI tools in service of creating better experiences for our community.

We are proud to be recognized as a great place to work, having been named among the 100 Best Companies to Work For in Seattle Business Magazine and Washington’s Best Workplaces in the Puget Sound Business Journal. At Rover we’re committed to creating an accessible, inclusive, and welcoming community, which starts with our employees.

Want to make an impact? Join our pack and come work (and play!) with us.

Who We're Looking for:

As Paid Social Marketing Manager, US and International, you'll lead paid media strategy across Meta, TikTok, Reddit, and emerging platforms such as Twitch. You'll manage a full-funnel budget: high-efficiency direct response campaigns at the lower funnel, brand-building and awareness work at the upper funnel, across the US, Canada, UK, and emerging EU markets. Reporting to the Director of Upper Funnel Marketing, you'll sit at the intersection of performance marketing, brand storytelling, and influencer partnerships, making sure the paid budget amplifies what's already working organically and while ensuring a cohesive brand experience across marketing touchpoints.

This is a hybrid position that has the minimum expectation to work out of our Downtown Seattle Office two days per week on Mondays and Thursdays. For this reason, candidates must be based in the Greater Seattle Area or willing to relocate.

Your Responsibilities:

  • Own new-customer and awareness goals for your channels across the US, Canada, UK, and emerging EU markets, holding CAC to the LTV-based payback target for each channel.
  • Plan, build, and optimize paid social campaigns in Meta Ads Manager and TikTok Ads Manager etc. owning budget pacing, audience strategy, and creative testing.
  • Own organic campaign boosting. Partner with Brand (Organic) Social team to find top-performing organic posts and creator content to extend their reach and get the most value out of every partnership.
  • Build and maintain one shared campaign calendar that lines up with influencer and brand social drops so a campaign launch reads as one story wherever a customer sees it.
  • Brief creative and run a structured testing framework across taglines, formats, and audiences. Use data, not gut feel, to decide what scales and what gets cut.
  • Responsible for reporting across paid and boosted content, turning metrics such as CAC, ROAS, reach (views/impressions) and engagement rate into strong recommendations for leadership.
  • Track platform changes and best practices on Meta, Reddit,Snapchat and TikTok, covering attribution, privacy, and new ad formats, and translate what they mean for media buying and for influencer partnership terms such as usage rights, disclosure, and contracts.
  • Work with Brand, Influencer, and PR to keep messaging consistent everywhere a pet parent might find us.
  • Run incrementality tests for your channels working alongside Marketing Analytic team mates, including geo-uplift studies and MMM holdouts. Use the results to prove which spend drives real new customers, not organic or brand halo effects.
  • Manage day-to-day relationships with paid social agency partners, holding them accountable for strategy, execution, and performance against goals.

Your Qualifications:

  • 8+ years managing $5M+ paid social budgets across Meta, Reddit, Snapchat and TikTok, with a track record of balancing direct response and upper-funnel brand metrics.
  • Experience executing campaigns across the US and international regions, specifically Canada, the UK, and the EU.
  • Comfortable presenting to senior stakeholders and translating platform jargon into clear, high-level recommendations.
  • Bachelor's degree required. A master's degree in a quantitative or business field is a plus, and equivalent work experience counts too.
  • Direct experience managing agencies, running RFP processes, validating their work, and holding them accountable.
  • Experience working alongside influencer and creator marketing. You know the difference between paid social, paid partnerships, and whitelisting, and you understand usage rights.
  • A track record with ecommerce or marketplace brands, fluent in both funnel metrics such as ROAS, CAC, LTV, and CPM, and brand health metrics such as awareness and consideration.
  • Measurement Fluency: Hands-on experience implementing geo-uplift testing and turning MMM results into action.
  • Creative Cohesion: A strong grasp of the customer journey and why consistency matters. You architect one organic and paid perspective across every customer touchpoint.
  • Channel Expertise: A strong point of view on channel and creative best practices, backed by data, that you're comfortable advocating for.
  • FTC Expertise: Fluency in platform ad policies and FTC disclosure requirements for creator and whitelisted content.
  • Collaboration: A genuinely collaborative streak. You work fluently with Brand and Marketing Data Science, speaking creative or data depending on the audience, and you'd rather build one great campaign with three teams than guard your own lane.
  • AI/Automation Mastery: You've used scripts, Python, SaaS tools, and AI to improve workflow automation giving yourself real capacity gains.
  • A Sense of Curiosity: Genuine excitement to learn new things and to keep challenging your own thinking.

Nice to Haves:

  • Experience with pet, or on-demand marketplace brands specifically.
  • A dog, cat, or other creature who 'helps' you work from home (photographic evidence welcomed, not required).

Benefits of Working at Rover.com:

  • Competitive compensation
  • 401k match
  • Long-term incentive plan with a company performance-based cash payout
  • Flexible PTO
  • Competitive benefits package, including medical, dental, and vision insurance
  • Commuter benefits
  • Bring your dog to work (and unlimited puppy time)
  • Pet benefits, including $1000 toward adopting your first dog or cat
  • Stocked fridges, coffee, soda, and lots of treats (for humans and dogs) and free catered lunches monthly
  • Regular team activities performed in-person and virtually

Compensation:

  • In the greater Seattle area the first-year salary range is $129,139-$171,755. Additionally, Rover offers benefits to full-time employees.
  • The cash compensation offered for this role will be dependent on the candidate's experience, qualifications, skills, and abilities as demonstrated in the interview and hiring process.

At Rover, we’re driven by seeing our people succeed and grow, while doing our jobs better than ever before. We believe the best business outcomes come from a diverse set of perspectives and we’re committed to promoting an inclusive, inventive, and fun environment with amazing employees. We welcome and encourage applicants from all backgrounds to apply.

Rover is an equal opportunity employer. We consider all qualified applicants without regard to age, race, color, ancestry, national origin, religion, disability, military or veteran status, sex, pregnancy, gender identity or expression, sexual orientation, marital or partnership status, genetic predisposition, or any other protected status in accordance with applicable federal, state and local laws.

We are committed to work with you to look for reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.

From $25, paid onceGet the CV for this job

What happens when you press

One press. We do the rest.

  1. A CV for this posting

    Written against rover's own wording, from every piece of relevant proof in your profile.

  2. 25 readers review it

    Recruiter, hiring manager, skeptic and more read every draft, round after round. You get the best round.

    The review screen in CV Rocket: how each CV was read, round by round.

  3. We apply on rover's form

    Our application engine gets through the hardest forms there are. Where a question needs you, AI suggests the best answer. Don't want us applying from our IP addresses? Use our Chrome extension: we apply straight from your own browser.

    An application in CV Rocket: every answer filled in on the employer's form.

  4. Every reply, sorted

    rover's answer lands in your private mailbox, and we classify it on arrival: interview, question, rejection.

    The CV Rocket inbox: each employer reply classified as an interview, an action or a rejection.

  5. Reply with AI

    AI helps you write the email, checks it and sends it. We show you whether the recruiter read it.

  6. The interview in your calendar

    Full integration with your calendar. The invitation goes straight in.

    An interview invitation in the CV Rocket inbox, added to the candidate's calendar.
Get the CV for this job

From $25 per CV, paid once. No subscription.

Why it works

3×

more interviews than doing it yourself with ChatGPT.

ChatGPT writes a CV and never learns what happened to it. We see every reply. For each CV we know:

  • How it was written, and how the review scored it
  • When we applied, and how long after the posting went up
  • Which posting, which company, which city
  • Who got the interview, and who heard nothing

That is how we know which CVs get called.

Get the CV for this job

From $25 per CV, paid once. No subscription.

The numbers game

More applications. More interviews.

Every application goes out with its own CV, written for that posting and paid once. Send enough of them and the law of large numbers finds you the job.

Get the CV for this job
By hand5–10
With CV Rocket100
applications a day

Nearby

Live postings like this one

Same employer first, then the same role elsewhere.

Before you press

Straight answers

Get the CV for this job

From $25 per CV, paid once. No subscription.

What if my background isn't good enough?

We make the most of the background you have. The CV uses every piece of relevant proof your profile holds, and one of the 25 readers reads your whole profile and flags what the CV left out.

Do you really apply for me?

Yes, on the employer's own form, the hardest ones included. Where a question needs you, you answer it right there and AI suggests the best answer. Don't want us applying from our IP addresses? Use our Chrome extension: we apply straight from your own browser.

Is it a subscription?

No. You pay once per CV, from $25. Every application goes out with its own CV, written for that posting.

One job. One CV.
Paid once.

Pick the posting you want. We write for it, apply for you and catch the reply.

Get the CV for this job

From $25 per CV, paid once. No subscription.