The posting
E-Commerce &Digital Marketing Executive
RAYAID | Full-Time | Singapore
Salary: S$3,200 – S$3,800 per month Working Days: 5 days a week Location: Central Singapore (Nearest MRT stations: Mattar, Potong Pasirand MacPherson) Work Arrangement: Fully on-site (no remote or hybrid work) Work Authorisation: Applicants must be authorised to work in Singaporewithout employer sponsorship. Work-pass sponsorship is not available.
About Us
RAYAID is a Singapore-based beauty andwellness technology brand specialising in science-backed red and near-infraredlight therapy devices.
Our online stores on Shopify, Shopeeand TikTok Shop are established. We are looking for a creative, hands-on andproactive E-Commerce & Digital Marketing Executive who canindependently create quality content, manage our online stores and drivedigital marketing activities.
This is a hands-on execution role, notjust a coordination or planning position. You will be directly involved in creating content,running campaigns and growing our online presence.
Key Responsibilities
1. Content Creation & Social Media
- Independently plan, film, edit and publish engaging short-form videos for TikTok, Instagram, Facebook and our online stores.
- Create product demonstrations, educational videos, promotional reels and other sales-driven content.
- Use Canva, CapCut and AI creative tools to produce professional-quality content efficiently.
- Develop fresh content ideas and execute them promptly, from concept to publication.
2. E-Commerce Management
- Manage and optimise Shopify, Shopee and TikTok Shop.
- Maintain product listings, images, descriptions, pricing, promotions and sales campaigns.
- Monitor store performance, traffic and conversion rates, and identify opportunities to improve sales.
- Coordinate day-to-day e-commerce operations where required.
3. Digital Marketing & BrandGrowth
- Plan and execute promotional campaigns across social media and e-commerce platforms.
- Prepare advertising creatives and support Meta and TikTok advertising campaigns, including basic performance monitoring.
- Identify and coordinate suitable influencers, affiliates and content creators.
- Monitor content and campaign results, and recommend practical improvements.
Requirements
- Minimum 2 years of relevant hands-on experience in e-commerce, digital marketing or commercial social media content creation.
- Proven ability to personally plan, film, edit and publish quality short-form videos.
- Experience creating product-focused content for social media or e-commerce.
- Proficient in Canva, CapCut or similar creative tools.
- Familiarity with AI content creation tools is highly desirable.
- Practical experience with Shopify, Shopee or TikTok Shop.
- Understanding of digital advertising, social media engagement and e-commerce sales.
- Able to communicate effectively in English and Mandarin for regular coordination with Mandarin-speaking suppliers and business partners.
- Resourceful, organised and able to work independently with minimal supervision.
- Able to manage multiple responsibilities and deliver completed work promptly.
The Person We'reLooking For
We value someone who is:
- Creative: Produces attractive, engaging content that supports sales.
- Proactive: Takes initiative and identifies what needs to be done.
- Independent: Works confidently without constant direction or prompting.
- Action-oriented: Turns ideas into completed work quickly.
- Results-focused: Understands that marketing activities should contribute to brand awareness, customer engagement and sales growth.
Why Join RAYAID?
- Opportunity to play a meaningful role in growing a Singapore-based beauty and wellness technology brand.
- Real ownership of content creation, digital campaigns and e-commerce activities.
- A small, fast-moving team where initiative and good ideas are valued.
How to Apply
Please submit your CV together with:
- Content portfolio: Links to 2–3 short-form videos you personally created, with a brief explanation of your role in filming and editing.
- E-commerce experience: Details of the platforms and marketing activities you have personally managed.
- AI creative tools: Names of AI content creation tools you have used, with examples if available.
A portfolio demonstrating hands-onvideo creation experience is required for consideration.
We are particularly interested incandidates who can demonstrate practical creative skills, independent executionand a genuine interest in growing an e-commerce brand.



