Skip to content
CV Rocket
Get started
How it worksThe enginePricingBlogContactSign in

ClosedPosted 41 days ago

Content Strategist

Scrabble & Jigsaw

Where
India

This posting closed on 2026-10-23.

Get the CV for this job

From $25 per CV, paid once. No subscription.

Still open, like this oneLive
  1. Content Strategist1d agoMiles Education Private Limited · Bangalore South, Karnataka, India
  2. Content Strategist2d agobig-loud · Santa Monica, CA
  3. Content Strategist2d agoRecruitment CoSourcing · Bangkok, Bangkok, Thailand
  4. Content Strategist2d agoDikshatek · Hồ Chí Minh, Ho Chi Minh City, Vietnam

3×more interviews than doing it yourself with ChatGPT.

The clock on this job

Early applications get read.

12.1% of postings close within 7 days. Measured by our own scanner across the market.

Share of postings closed within
  1. 2.1%1 day
  2. 4.5%3 days
  3. 12.1%7 days
  4. 19.1%14 days
  5. 35.6%30 days
  6. 52.7%60 days
This job: posted 41 days ago

The posting

Content Strategist

## Company Overview Gladful is a brand dedicated to providing clean-label food for kids, including breakfast mixes, spreads, tiffin snacks, and milk mixes. Their products are free from maida, palm oil, maltodextrin, artificial colours, and preservatives. The brand operates on platforms like Zepto, Blinkit, Instamart, and various online marketplaces. Founded by an FMCG insider with 15 years at Mondelēz, Gladful offers a calm, honest voice rooted in expertise and transparency, setting it apart from fear-based marketing prevalent in the kids' food industry.

## Job Summary The Content Strategist will be responsible for developing and executing the brand’s social media and content strategy across multiple platforms. This role involves crafting a compelling voice, managing end-to-end campaigns, and building a creator pipeline to engage urban parents effectively. The strategist will ensure content resonates with the target audience, aligns with brand values, and drives engagement and conversions.

## Responsibilities - Develop and implement social and content strategies for Instagram, YouTube Shorts, and the founder’s LinkedIn, focusing on authentic engagement rather than filler content. - Rewrite agency scripts into the brand’s honest, insider voice using Hinglish/Einglish, ensuring tone consistency. - Lead end-to-end campaign execution, including briefing, storyboarding, food styling, shoot management, editing, and delivery across product, founder-to-camera, recipe, and UGC formats. - Create launch content that integrates seamlessly into product listings, Q-commerce assets, and organic marketing efforts, emphasizing the narrative of the product fitting into a child's tiffin. - Build and manage a creator pipeline of parent creators and nano-influencers, ensuring quality control and alignment with brand messaging. - Analyze content performance metrics, such as saves and watch-through rates, and adapt strategies accordingly. - Collaborate with cross-functional teams to ensure content aligns with product launches, brand campaigns, and overall marketing goals.

## Qualifications - Minimum 3 years of experience in social media or content creation, preferably within a digitally native consumer brand (D2C or Q-commerce experience preferred). - Strong fluency in English and Hindi, with the ability to adapt tone and language based on context. - Excellent writing skills, capable of creating both short hooks and long-form articles. - Comfort with analytics and data interpretation to optimize content performance. - Experience in content creation, editing, and storytelling. - Knowledge of food styling and shoot management is a plus. - Educational qualifications: Bachelor’s degree in Marketing, Communications, Journalism, or related fields.

## Preferred Skills - Personal experience as a creator with a strong social media presence. - Proficiency in video editing and reels creation. - Understanding of platform-specific content trends and algorithms. - Ability to work independently and manage multiple projects simultaneously.

## Experience - At least 3 years in social media, content marketing, or digital brand communication. - Experience working with D2C brands, Q-commerce platforms, or FMCG is highly desirable.

## Environment - The role is based onsite in Gurgaon with a requirement for relocation if not already based there. - The work environment involves collaborative team interactions, content production shoots, and strategic planning sessions. - The role may involve some physical activity related to food styling and shoot management.

## Salary Not specified.

## GrowthOpportunities Not specified.

## Benefits Not specified.

Posting text belongs to the employer. Removal requests: contact us.

From $25, paid onceGet the CV for this job

What happens when you press

One press. We do the rest.

  1. A CV for this posting

    Written against Scrabble & Jigsaw's own wording, from every piece of relevant proof in your profile.

  2. 25 readers review it

    Recruiter, hiring manager, skeptic and more read every draft, round after round. You get the best round.

    The review screen in CV Rocket: how each CV was read, round by round.

  3. We apply on Scrabble & Jigsaw's form

    Our application engine gets through the hardest forms there are. Where a question needs you, AI suggests the best answer. Don't want us applying from our IP addresses? Use our Chrome extension: we apply straight from your own browser.

    An application in CV Rocket: every answer filled in on the employer's form.

  4. Every reply, sorted

    Scrabble & Jigsaw's answer lands in your private mailbox, and we classify it on arrival: interview, question, rejection.

    The CV Rocket inbox: each employer reply classified as an interview, an action or a rejection.

  5. Reply with AI

    AI helps you write the email, checks it and sends it. We show you whether the recruiter read it.

  6. The interview in your calendar

    Full integration with your calendar. The invitation goes straight in.

    An interview invitation in the CV Rocket inbox, added to the candidate's calendar.
Get the CV for this job

From $25 per CV, paid once. No subscription.

Why it works

3×

more interviews than doing it yourself with ChatGPT.

ChatGPT writes a CV and never learns what happened to it. We see every reply. For each CV we know:

  • How it was written, and how the review scored it
  • When we applied, and how long after the posting went up
  • Which posting, which company, which city
  • Who got the interview, and who heard nothing

That is how we know which CVs get called.

Get the CV for this job

From $25 per CV, paid once. No subscription.

The numbers game

More applications. More interviews.

Every application goes out with its own CV, written for that posting and paid once. Send enough of them and the law of large numbers finds you the job.

Get the CV for this job
By hand5–10
With CV Rocket100
applications a day

Nearby

Live postings like this one

Same employer first, then the same role elsewhere.

Before you press

Straight answers

Get the CV for this job

From $25 per CV, paid once. No subscription.

What if my background isn't good enough?

We make the most of the background you have. The CV uses every piece of relevant proof your profile holds, and one of the 25 readers reads your whole profile and flags what the CV left out.

Do you really apply for me?

Yes, on the employer's own form, the hardest ones included. Where a question needs you, you answer it right there and AI suggests the best answer. Don't want us applying from our IP addresses? Use our Chrome extension: we apply straight from your own browser.

Is it a subscription?

No. You pay once per CV, from $25. Every application goes out with its own CV, written for that posting.

One job. One CV.
Paid once.

Pick the posting you want. We write for it, apply for you and catch the reply.

Get the CV for this job

From $25 per CV, paid once. No subscription.