The posting
Performance Marketing
## Company Overview Unbound Lifestyle is a premium men's grooming brand focused on creating high-performance personal care products for modern men. The brand combines innovation, quality, and thoughtful design to deliver products that fit seamlessly into an active lifestyle. Website: [unbound-lifestyle.com](https://unbound-lifestyle.com/)
## Job Summary The Performance Marketing role will focus on developing and executing effective marketing campaigns to enhance brand visibility and drive customer acquisition. The candidate will play a vital part in monitoring campaign performance and optimizing marketing strategies to achieve business objectives.
## Responsibilities - Plan, execute, and optimize performance marketing campaigns across Meta and Google Ads. - Monitor campaign performance, budgets, Return on Advertising Spend (ROAS), Customer Acquisition Cost (CAC), and other key marketing metrics. - Conduct A/B testing and implement data-driven optimizations to improve campaign performance. - Collaborate with the creative team to develop high-performing ad creatives and landing pages. - Prepare regular performance reports and share actionable insights.
## Qualifications - 2–4 years of hands-on experience managing Meta and Google Ads. - Strong understanding of performance marketing metrics and attribution. - Experience working with Direct-to-Consumer (D2C) or consumer brands is preferred. - Analytical mindset with proficiency in Excel and reporting tools. - Ability to thrive in a fast-paced, high-growth environment.
## Preferred Skills - Experience with additional performance marketing tools and platforms. - Knowledge of search engine optimization (SEO) and conversion rate optimization (CRO).
## Experience - 2-4 years of relevant experience in performance marketing, particularly in managing ads on Meta and Google.
## Environment - This position is based on-site at Sector 49, Gurugram. - Working days are Monday to Friday.
## Salary - Salary details are not specified.
## Growth Opportunities - Opportunities for career advancement within the marketing team and the broader organization as Unbound Lifestyle continues to grow.
## Benefits - Benefits are not specified but may include standard offerings typically found in marketing roles such as health insurance and paid time off.



