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Open nowPosted 19 hours ago

Performance Marketing Manager

Maple12 open roles

Where
Toronto, Ontario
Work mode
Hybrid
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Your applicationOpen nowPerformance Marketing ManagerMaple · Toronto, Ontario

  1. YouYes, apply to this one.

  2. CV RocketCV written for this posting.

  3. 25 readersRecruiter, hiring manager, skeptic. Round after round.

  4. CV RocketApplied on Maple's own form.

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The clock on this job

Early applications get read.

12.1% of postings close within 7 days. Measured by our own scanner across the market. Maple postings stay open a median of 18 days.

Share of postings closed within
  1. 2.1%1 day
  2. 4.5%3 days
  3. 12.1%7 days
  4. 19.1%14 days
  5. 35.6%30 days
  6. 52.7%60 days
This job: posted 19 hours ago

Maple median: 18 days open

The posting

Build better healthcare together

Maple’s purpose is to meet the world's healthcare needs. We’re Canada's leading on-demand healthcare platform, connecting patients with Canadian-licensed doctors, nurse practitioners and specialists. Today, we’re proud that over 8 million patients and 7,000 businesses and government partners have access to same-day, proactive and ongoing care. We enable people to take control of their health and push the boundaries of what’s possible every day.

Bold minds. Big impact. A career at Maple is about making an impact. We empower bold thinking, surround you with an inspiring team and are driven by a motivating purpose. Here, you’ll do work that changes lives—including your own.

The role

Your responsibilities

  • Own the day-to-day management, execution and optimization of paid acquisition campaigns across core paid media channels.
  • Build and maintain campaign structures, bidding strategies, targeting and budget allocation across Google Ads and Meta Ads.
  • Manage meaningful paid media budgets with accountability for customer acquisition cost (CAC), conversion rates and revenue outcomes.
  • Use Google Analytics 4 (GA4), reporting platforms and performance data to monitor results, surface insights and recommend next steps.
  • Develop and run structured A/B tests across channels, audiences, creative and campaign strategies, translating results into practical improvements.
  • Use artificial intelligence (AI) to analyze performance data and optimize campaign performance.
  • Support organic growth through search engine optimization (SEO), answer engine optimization (AEO) and generative engine optimization (GEO).
  • Establish a consistent reporting and performance review cadence, and identify opportunities to scale high-performing campaigns and acquisition opportunities.
  • Partner with performance marketing leadership and cross-functional teams to support growth across Maple's consumer and specialty care offerings.

What success looks like

What you bring

  • 5+ years of hands-on performance marketing experience, ideally in a high-growth, consumer-focused business.
  • Deep expertise in Google Ads and Meta Ads, including campaign structure, bidding, optimization and measurement.
  • Experience managing meaningful paid media budgets with accountability for CAC, conversion rates and revenue outcomes.
  • Demonstrated ability to drive organic growth through SEO, AEO and GEO.
  • Strong analytical skills and proficiency with GA4, reporting platforms and performance measurement.
  • Experience using AI to analyze performance data and optimize performance.
  • Experience developing and executing structured A/B tests and translating results into actionable improvements.
  • You're proactive, detail-oriented and comfortable working independently in a fast-paced environment.
  • Experience with subscription businesses is a plus.

How we'll support you

  • Maple for you and your family: 24/7 access to general practitioners, pediatrics and mental health therapy for you and your family. Care starts on day one
  • Comprehensive health coverage: Medical, dental and life insurance because your peace of mind—and your loved ones—matter most
  • Health spending account: Extra funds to cover the essentials that make a difference, from new glasses to specialised therapy
  • Flex benefits: An annual budget built for your growth and well-being. Use it for professional development, wellness expenses or a one-time boost to your retirement savings. You choose what matters most
  • Health days: Life happens. We provide 10 dedicated days for rest, medical appointments or caregiving, so you can show up at your best
  • Destination days: Work from anywhere. Enjoy the flexibility to work internationally in eligible countries for up to ten days per year
  • Group retirement savings plan: We're here for the long haul. Invest in your future with our group retirement plan

The details

  • Job type: Existing vacancy, full-time
  • Hiring manager: Senior Director, Performance and Digital
  • Location: Hybrid, 500 King St W, Toronto, M5V 1L9
  • Start date: December 2026
  • Vacation: 3 weeks
  • Pay range: $94,000 - $115,000
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