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ClosedPosted 27 days ago

Performance Marketing Manager

Scrabble & Jigsaw

Where
Bengaluru, India

This posting closed on 2026-10-23.

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This job: posted 27 days ago

The posting

Performance Marketing Manager

## Company Overview Not specified.

## Job Summary The Performance Marketing Manager will be responsible for managing end-to-end paid acquisition campaigns across platforms such as Google, Meta (Facebook & Instagram), and YouTube. The role involves planning budgets, executing and optimizing campaigns, analyzing performance metrics, and collaborating with cross-functional teams to drive growth and revenue. The candidate will play a key role in building brand awareness, demand generation, and ensuring efficient use of advertising spend to meet business objectives.

## Responsibilities - Own Google Ads campaigns including Brand Search, Non-Brand Search, Performance Max (PMax), and YouTube. Manage budgets, bidding strategies, keywords, negative keywords, and impression share. - Manage Meta Ads campaigns by structuring campaigns, defining target audiences, testing creatives, and setting up conversions with CAPI (Conversions API) and event match quality. - Oversee Google Merchant Center operations, ensuring feed health, product data quality, resolving disapprovals, and optimizing how product feeds support PMax and Shopping campaigns. - Execute top-of-funnel campaigns across Meta and Google to build reach and search demand, connecting these efforts to performance campaigns for conversion. - Plan monthly ad spend and targets by channel and product, tracking daily performance against set goals. - Run paid media campaigns around product launches, including pre-launch buildup, initial week sales, and post-launch sustainment. - Measure campaign effectiveness using metrics such as MER (Marketing Efficiency Ratio), ROAS (Return on Ad Spend), incrementality, attribution windows, and reconcile platform data with actual revenue. - Collaborate with Operations to manage COD (Cash on Delivery) share and RTO (Return to Origin), adjusting targeting and messaging to optimize unit economics. - Monitor competitors and marketplace bidding on brand terms to protect brand integrity and act against impersonation. - Provide clear, data-backed briefs to creative and product teams for campaign and product development. - Maintain clean, automated reporting through dashboards, ensuring consistent and accurate performance tracking.

## Qualifications - 3 to 5 years of experience managing paid media campaigns for a D2C or eCommerce brand in India, with significant monthly budgets. - Hands-on experience with Google Ads and Meta Ads Manager, including campaign setup, optimization, and troubleshooting. - Strong data skills, proficient in Google Sheets/Excel, and familiar with GA4, Shopify, Search Console, and data connectors like Windsor.ai or similar. SQL knowledge is a plus. - Creative instinct with the ability to craft compelling angles and hooks, and brief both top-of-funnel and performance ads aligned with brand identity. - Working knowledge of Google Merchant Center and product feed management. - Understanding of Indian D2C market realities such as COD, RTO, marketplaces, festive sales, and revenue metrics (gross vs. net). - Disciplined testing approach, understanding how bid and budget adjustments impact learning and campaign stability. - Clear, concise communication skills, capable of explaining data insights and recommended actions briefly and effectively.

## Preferred Skills - Experience with fashion, footwear, or sneaker culture. - Experience using YouTube as a top-of-funnel channel to generate search demand. - Familiarity with WhatsApp and email lifecycle marketing, and how paid media and retention strategies complement each other.

## Experience - 3 to 5 years of relevant experience in paid media management for D2C or eCommerce brands, particularly within the Indian market.

## Environment - The role involves working in a fast-paced, dynamic environment, potentially hybrid or remote, with a focus on digital marketing and data-driven decision making. The candidate should be comfortable working independently and collaborating with cross-functional teams such as Growth, Revenue, Operations, Creative, and Product.

## Salary Not specified.

## GrowthOpportunities Not specified.

## Benefits Not specified.

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