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Open nowPosted 4 hours agoWe saw it 36 min after it went up

Performance Marketing Manager

Scrabble & Jigsaw

Where
Delhi, India
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Your applicationOpen nowPerformance Marketing ManagerScrabble & Jigsaw · Delhi, India

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The clock on this job

Early applications get read.

14.0% of postings close within 7 days. Measured by our own scanner across the market.

Share of postings closed within
  1. 2.3%1 day
  2. 4.7%3 days
  3. 14.0%7 days
  4. 22.5%14 days
  5. 38.3%30 days
  6. 59.0%60 days
This job: posted 4 hours ago

The posting

Performance Marketing Manager

## Job Summary The Performance Marketing Manager is responsible for developing, implementing, and optimizing digital marketing campaigns to drive measurable growth and maximize return on investment (ROI). This role focuses on leveraging data-driven strategies to enhance customer acquisition, engagement, and retention, contributing directly to the organization’s revenue goals.

## Responsibilities - Develop and execute performance marketing strategies across multiple digital channels including paid search, social media, display advertising, and affiliate marketing. - Monitor, analyze, and optimize campaign performance using key metrics such as cost per acquisition (CPA), click-through rate (CTR), and conversion rates. - Collaborate with cross-functional teams including creative, analytics, and product to align marketing efforts with business objectives. - Manage budgets effectively to maximize campaign efficiency and ROI. - Conduct A/B testing and other experiments to improve campaign effectiveness. - Stay updated with the latest trends and technologies in digital marketing to maintain competitive advantage.

## Qualifications - Bachelor’s degree in Marketing, Business, Communications, or a related field. - Strong analytical skills with proficiency in marketing analytics tools such as Google Analytics, Facebook Ads Manager, and other relevant platforms. - Expertise in managing paid media campaigns across various digital channels. - Excellent communication and project management skills. - Ability to interpret data and translate insights into actionable marketing strategies. - Knowledge of SEO, SEM, and conversion rate optimization techniques. - Familiarity with marketing automation tools and CRM systems. - Strong problem-solving skills and attention to detail.

## Preferred Skills - Experience with programmatic advertising and retargeting strategies. - Certification in Google Ads, Facebook Blueprint, or similar digital marketing credentials. - Understanding of HTML, CSS, or basic web development concepts. - Experience working in a fast-paced, agile marketing environment.

## Experience - Proven experience in performance marketing or digital marketing roles. - Demonstrated success in managing and optimizing large-scale digital campaigns. - Experience working with cross-functional teams and managing marketing budgets.

## Environment - Work setting may vary; typically involves office-based or hybrid work environments. - Collaboration with remote or in-house teams may be required. - Fast-paced and dynamic marketing environment with a focus on data-driven decision making.

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