Skip to content
CV Rocket
Get started
How it worksThe enginePricingBlogContactSign in

Open nowPosted 414 days ago

Brand Manager

Scrabble

Where
Mumbai
Get the CV for this job

From $25 per CV, paid once. No subscription.

Your applicationOpen nowBrand ManagerScrabble · Mumbai

  1. YouYes, apply to this one.

  2. CV RocketCV written for this posting.

  3. 25 readersRecruiter, hiring manager, skeptic. Round after round.

  4. CV RocketApplied on Scrabble's own form.

The reply lands in your private mailbox

3×more interviews than doing it yourself with ChatGPT.

The clock on this job

Early applications get read.

11.8% of postings close within 7 days. Measured by our own scanner across the market.

Share of postings closed within
  1. 2.1%1 day
  2. 4.4%3 days
  3. 11.8%7 days
  4. 18.6%14 days
  5. 35.6%30 days
  6. 45.1%60 days
This job: posted 414 days ago

The posting

Assistant Brand Manager/ Brand Manager

Company Overview

Company information is not provided.

Job Summary

The Brand Manager position is a vital role that operates at the intersection of consumer insight, product development, and brand storytelling. This position is responsible for translating the brand ethos into compelling products that fulfill customer needs while enhancing brand equity. The role encompasses shaping the product roadmap, along with positioning and packaging strategies, ultimately helping to craft a brand that consumers not only purchase from but truly believe in.

Responsibilities

- Product Strategy:

  • Define and manage the product roadmap in alignment with brand strategy and market trends.
  • Identify market gaps and evolving consumer preferences to inform product development opportunities.
  • Benchmark against competition across Indian and global markets.

- Product Development:

  • Lead the development and execution of a New Product Development (NPD) calendar.
  • Translate customer insights into product briefs for the design team.
  • Collaborate with design, sourcing, and manufacturing teams to align new products with brand values and market demand.

- Go-to-Market & Launches:

  • Craft compelling product narratives that align with brand identity.
  • Collaborate on go-to-market strategies including naming, packaging, positioning, and campaign messaging.
  • Oversee the entire product launch process, including planning, execution, and post-launch analysis, making recommendations for improvements.

- Cross-functional Collaboration:

  • Work closely with internal teams such as Design, Sourcing, Manufacturing, and Sales (both Offline & E-commerce).
  • Ensure alignment across teams on product specifications, timelines, and availability.
  • Act as the custodian of the product throughout its lifecycle.

- Pricing & Positioning:

- Manage category-specific promotions and pricing strategies.

- Brand Management:

  • Define and evolve the brand’s positioning, voice, and visual identity.
  • Maintain consistency in brand messaging, visual identity, and overall brand experience across all channels.
  • Develop annual brand plans that align with business objectives and customer insights.
  • Monitor and measure brand health through qualitative and quantitative tools.

- Marketing & Communication:

  • Lead brand campaigns from brief to execution.
  • Collaborate with internal creative teams and external agencies to develop impactful communication strategies.
  • Ensure consistency of brand tone and messaging across various channels, including social media, websites, e-commerce platforms, and retail.

Qualifications

- Experience:

- 4–8 years of experience in product and brand management, only within fmcg or fmcd.

- Skills:

  • Strong understanding of physical product development, preferably with exposure to manufacturing and sourcing.
  • Experience in market research and data analysis.
  • Analytical and insights-driven with a keen eye for aesthetics and detail.
  • Familiarity with various marketing channels and platforms.
  • Ability to work collaboratively across cross-functional teams.

- Education:

- A relevant degree in Marketing, Business Administration, or a related field is preferred.

Preferred Skills

  • Experience in digital marketing strategies.
  • Familiarity with e-commerce platforms and retail environments.
  • Knowledge of consumer behavior and market trends in the industry.

Experience

- 4–8 years of relevant experience in product and brand management within consumer-focused industries.

Environment

- The position is based in Mumbai. The specific working conditions (remote, in-office, hybrid) are not specified.

Salary

Salary information is not provided.

Growth Opportunities

Details on potential career advancement opportunities are not provided.

Benefits

Benefits offered by the company are not specified.

From $25, paid onceGet the CV for this job

What happens when you press

One press. We do the rest.

  1. A CV for this posting

    Written against Scrabble's own wording, from every piece of relevant proof in your profile.

  2. 25 readers review it

    Recruiter, hiring manager, skeptic and more read every draft, round after round. You get the best round.

    The review screen in CV Rocket: how each CV was read, round by round.

  3. We apply on Scrabble's form

    Our application engine gets through the hardest forms there are. Where a question needs you, AI suggests the best answer. Don't want us applying from our IP addresses? Use our Chrome extension: we apply straight from your own browser.

    An application in CV Rocket: every answer filled in on the employer's form.

  4. Every reply, sorted

    Scrabble's answer lands in your private mailbox, and we classify it on arrival: interview, question, rejection.

    The CV Rocket inbox: each employer reply classified as an interview, an action or a rejection.

  5. Reply with AI

    AI helps you write the email, checks it and sends it. We show you whether the recruiter read it.

  6. The interview in your calendar

    Full integration with your calendar. The invitation goes straight in.

    An interview invitation in the CV Rocket inbox, added to the candidate's calendar.
Get the CV for this job

From $25 per CV, paid once. No subscription.

Why it works

3×

more interviews than doing it yourself with ChatGPT.

ChatGPT writes a CV and never learns what happened to it. We see every reply. For each CV we know:

  • How it was written, and how the review scored it
  • When we applied, and how long after the posting went up
  • Which posting, which company, which city
  • Who got the interview, and who heard nothing

That is how we know which CVs get called.

Get the CV for this job

From $25 per CV, paid once. No subscription.

The numbers game

More applications. More interviews.

Every application goes out with its own CV, written for that posting and paid once. Send enough of them and the law of large numbers finds you the job.

Get the CV for this job
By hand5–10
With CV Rocket100
applications a day

Nearby

Live postings like this one

Same employer first, then the same role elsewhere.

Before you press

Straight answers

Get the CV for this job

From $25 per CV, paid once. No subscription.

What if my background isn't good enough?

We make the most of the background you have. The CV uses every piece of relevant proof your profile holds, and one of the 25 readers reads your whole profile and flags what the CV left out.

Do you really apply for me?

Yes, on the employer's own form, the hardest ones included. Where a question needs you, you answer it right there and AI suggests the best answer. Don't want us applying from our IP addresses? Use our Chrome extension: we apply straight from your own browser.

Is it a subscription?

No. You pay once per CV, from $25. Every application goes out with its own CV, written for that posting.

One job. One CV.
Paid once.

Pick the posting you want. We write for it, apply for you and catch the reply.

Get the CV for this job

From $25 per CV, paid once. No subscription.