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Open nowPosted 657 days ago

内科市场运营经理

sczgd7mho5/index181 open roles

Where
Beijing, Chinese Mainland
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Your applicationOpen now内科市场运营经理sczgd7mho5/index · Beijing, Chinese Mainland
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12.1% of postings close within 7 days. Measured by our own scanner across the market.

Share of postings closed within
  1. 2.1%1 day
  2. 4.5%3 days
  3. 12.1%7 days
  4. 19.1%14 days
  5. 35.6%30 days
  6. 52.7%60 days
This job: posted 657 days ago

The posting

1.制定集团内科中心的品牌发展和市场推广计划,拆解到月度可执行计划,保证计划推进,定期复盘、适时调整;绩效与内科的业绩指标挂钩,包括门诊量、手术量、用户增长等,通过各种市场策略和手段帮助实现业绩目标; 2.负责中心品牌建设、医生个人品牌的建设; 3.负责中心相关公众号、小红书、抖音等平台账号矩阵的设计、内容策划和运营; 4.负责大众点评、有赞商城、天猫、京东等电商平台的产品设计和运营; 5.负责除既有市场渠道外其它宣传途径的拓展。

1、本科以上学历,医疗或市场营销相关专业背景,3年及以上内科科室市场运营和管理相关工作经验; 2、对内科学科有深刻的了解,了解学科特点、了解用户画像 ,对科室常用的推广方式,如媒体、渠道、产品等有深刻的了解和实操经验; 3、有良好的文字能力,能够完成策划方案和文案撰写; 4、有良好的项目管理能力,对执行细节有充分的把控能力,能够将市场项目推广落地; 5、有良好的数据分析能力,能够对科室的发展进行量化分析和改进; 6、有团队管理经验,积极正面、善于沟通、知识面广。

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