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Open nowPosted 93 days ago

Go-to-market marketeer

sdworxgroup169 open roles

Where
Antwerp, Belgium
Work mode
Hybrid
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Your applicationOpen nowGo-to-market marketeersdworxgroup · Antwerp, Belgium
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The clock on this job

Early applications get read.

7.8% of postings close within 7 days. Measured by our own scanner across the market.

Share of postings closed within
  1. 1.7%1 day
  2. 3.5%3 days
  3. 7.8%7 days
  4. 14.6%14 days
  5. 34.1%30 days
This job: posted 93 days ago

The posting

De Go-To-Market Marketeer vormt de commerciële brug tussen marketing en sales. Deze rol vertaalt proposities, campagnes en businessprioriteiten naar sales-ready activatie, praktische materialen, events en marktacties.

Kernverantwoordelijkheden

Go-to-market planning

• GTM-plannen bouwen per prioritair segment, servicemodel of propositie. • Doelgroep, boodschap, kanaal, timing, salesrol en opvolgingslogica bepalen. • SD Worx Jobs en Professionals-prioriteiten vertalen naar activatieplannen. • Zorgen dat elke campagne een duidelijke salesactie achter zich heeft.

Sales enablement

• Salespresentaties, pitch decks, e-mailtemplates, call scripts en objection-handling content creëren en onderhouden. • Sales-ready campaign packs ontwikkelen. • Briefingmateriaal voorzien vóór campagnes live gaan. • Zorgen dat sales het campagnedoel, de propositie, doelgroep, leadlogica en opvolgingsverwachtingen begrijpt.

B2B-campagneactivatie

• B2B-campagnes coördineren met Content en Technical Marketing. • Campagne-opzet ondersteunen rond targetlijsten, segmenten en commerciële prioriteiten. • Zorgen dat campagnes evolueren van zichtbaarheid naar concrete salesactie.

Events & commerciële activatie

• Eigenaarschap opnemen over commerciële clientevenementen, jobevents, sectorevents en sales activation events. • Eventdoelstelling, doelgroep, content, salesopvolging en ROI-meting bepalen. • Zorgen dat events pipeline accelerators worden, geen geïsoleerde communicatiemomenten.

Tender en RFP-support

• Business developpers en salesteams ondersteunen met relevante marketingcontent, cases, waardepropositie en proof points. • Een bruikbare repository onderhouden met cases, claims, argumenten en differentiatoren.

Sales feedback loop

• Feedback verzamelen van sales over leadkwaliteit, salesmateriaal en campagnerelevantie. • Deze feedback vertalen naar content-, targeting- en technische optimalisaties.

Vereiste Competenties

Professioneel & Technisch

• Sterke kennis van B2B marketing en commerciële processen • Ervaring met go-to-market strategieën • Inzicht in contentmarketing en digitale marketing • Vermogen om commerciële noden te vertalen naar concrete marketingacties • Zeer goede kennis van het Nederlands en het Frans, Engels is een pre

Gedragscompetenties

• Sterk stakeholdermanagement en communicatief vaardig • Commercieel inzicht en businessgericht denken • Proactief en oplossingsgericht • Sterk in coördinatie en organisatie • Resultaatgericht en hands-on

Opleiding & Ervaring

Studies in marketing, communicatie of commerciële richting. Ervaring in B2B marketing of go-to-market rollen binnen de uitzendsector.

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