The posting
About Sentral
Sentral is a network of communities redefining the way people live. Sentral’s mission is to be the leading residential hospitality operator through superior performance, enhanced experience, and a network of connected communities. We take the convenience, connection, and comfort of home to new heights-we call it Home+. Our one-of-a-kind communities offer unrivaled locations, innovative tech-enabled services, and premium amenities to enhance everyday life. Sentral lets you live life on your own terms in the heart of the world's best cities: Atlanta, Austin, Charlotte, Chicago, Denver, Houston, Los Angeles, Miami, Nashville, Oakland, Philadelphia, Phoenix, Pittsburgh, Portland, San Francisco, San Jose, Santa Monica, Scottsdale, and Seattle, with more coming soon.
Our core values reflect our commitment to our employees, as we are service first in our actions, value thinking like an owner, and continuously strive to make one another better. We strongly believe in continuous personal improvement, career growth and diversity in our workforce. With ongoing learning & development offerings, leadership coaching and mentorship programs, we foster an empowered environment rooted in empathy and growth. Our team members are curious explorers who never stop learning and who strive for great outcomes.
Learn more about us at www.Sentral.com.
Job Description and Duties
Sentral is seeking a highly driven, relationship-focused Vice President of Development to lead new business development efforts and expand Sentral’s footprint across multifamily and hospitality markets. This role will be responsible for identifying, sourcing, and closing new management opportunities while building long-term strategic relationships with owners, developers, investors, and capital partners. The ideal candidate is entrepreneurial, commission-driven, and deeply connected within the real estate industry, with a proven ability to generate pipeline, open doors, and drive growth through both strategic networking and direct business development efforts. This role is central to Sentral’s expansion strategy and will play a critical role in growing our portfolio in high-velocity multifamily and hospitality markets.
This will be a remote position with travel and we would prefer to have someone located in Florida, North Carolina, Georgia, or Texas.
- Develop and execute business development strategies to drive new management agreements and portfolio growth
- Originate new owner, developer, and investor relationships through cold outreach, networking, referrals, and strategic prospecting
- Build, manage, and maintain a robust pipeline of opportunities across target markets
- Conduct prospect tours, presentations, and capability meetings with prospective owners and development partners
- Lead relationship management efforts throughout the business development lifecycle, from introduction through contract execution and onboarding
- Negotiate and support the closing of management agreements in partnership with executive leadership and legal teams
- Partner with internal teams to ensure smooth transitions between development, startup, and operations
- Represent Sentral at industry events, conferences, networking functions, and market visits to strengthen brand awareness and expand relationships
- Collaborate with Marketing, Revenue Management, Operations, Technology, and Accounting teams to support growth initiatives and operational scalability
- Maintain detailed CRM records, forecasting, and regular pipeline reporting
- Provide market intelligence, competitive analysis, and strategic insight on emerging opportunities, trends, and partnerships
- Consistently travel to project sites and key markets to strengthen relationships with owners, developers, and local stakeholders
Skills and Experience
- Bachelor's degree required, preferably in business, economics, finance, architecture, development, design, or real estate, or the equivalent professional experience
- 10+ years of sales and growth experience in real estate
- 10+ years of sales, growth and underwriting experience in multifamily and/or hospitality real estate
- Proficiency with Microsoft Office Suite and AI tools such as Claude or ChatGPT
- Hybrid residential-hospitality and/or Class A multifamily experience required
- Strong existing network among multifamily owners and developers
- Excellent interpersonal and leadership skills to guide and motivate teams
- Must have strong resolution skills and work well cross-functionally, able to identify solutions and think outside of box.
- Budgeting, forecasting, planning, sales development and other related business management skills are essential.
- Proven experience in leading people, programs, and processes and a proven track record in operations.
- Ideal candidate would be able to travel 50%, or as needed
- Existing relationships and network in Florida, Texas, or Georgia multifamily and hospitality markets
- Experience sourcing deals with institutional and private capital ownership structures
- Familiarity with flex-living, co-living, or extended-stay operating concepts
- Prior experience closing management contracts with owners across multiple properties
HQ Team Perks + Benefits
- Health & Wellness: We offer multiple medical, dental, and vision health plan options that begin the first month after your start date! There is one fully company-paid plan (no monthly premiums for you)*, and HSA and FSA options to set aside pre-tax dollars. *Premiums apply for spouse, dependent, or family coverage plans
- Plan in Your Future: Eligible after just three months of employment, we offer a 401(k) with a 4% company match to help you reach your savings goals.
- Flexible Time Off: Sentral fosters a balanced work lifestyle by offering flexible paid time off, 11 paid holidays, and Enrichment Hours for volunteering or career development!
- Travel Discount: Team members (and their friends and families) receive travel discounts when they stay at a Sentral community.
- Deep Savings: All team members at Sentral receive discounted rates on pet insurance, attractions, rental cars, shows, events, and more!
If you require accommodations to the above listed job duties or would like to request accommodations during the interview process, please indicate so on your applications in the "Accommodations" section.
Sentral is dedicated to creating a diverse and inclusive work environment that champions all backgrounds, identities, and voices. We strive to cultivate a space where our team members feel valued, and our residents feel loved. While there is no exact recipe for ensuring our residents feel loved, we believe a key ingredient is seeking and employing individuals that reflect the uniqueness of our residents.
As an Equal Opportunity Employer, we do not discriminate based upon actual or perceived race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law.
