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Open nowPosted 769 days ago

Social Media Executive

seoscientist8 open roles

Where
International
Work mode
Remote
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Your applicationOpen nowSocial Media Executiveseoscientist · International

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The clock on this job

Early applications get read.

12.1% of postings close within 7 days. Measured by our own scanner across the market.

Share of postings closed within
  1. 2.1%1 day
  2. 4.5%3 days
  3. 12.1%7 days
  4. 19.1%14 days
  5. 35.6%30 days
  6. 52.7%60 days
This job: posted 769 days ago

The posting

Position: Social Media Executive Company: SEO Scientist Private Limited Location: Remote Experience: 2+ years

1. Social Media Strategy and Planning

Responsibilities:

  • Develop and implement effective social media strategies aligned with company goals and client objectives.
  • Conduct market research to identify trends, opportunities, and target audience preferences.
  • Create a content calendar and plan social media campaigns to enhance brand visibility and engagement.

Performance Metrics:

  • Quality and effectiveness of social media strategies.
  • Alignment of strategies with company and client objectives.
  • Timeliness and relevance of content calendar and campaign planning.

2. Content Creation and Management

Responsibilities:

  • Create engaging and relevant content for various social media platforms (e.g., Facebook, Twitter, LinkedIn, Instagram).
  • Manage and curate content, including text, images, videos, and infographics, to ensure consistency with brand voice and message.
  • Oversee the scheduling and posting of content according to the content calendar.

Performance Metrics:

  • Engagement metrics (likes, shares, comments, retweets) of created content.
  • Consistency and alignment of content with brand voice and messaging.
  • Adherence to content calendar and posting schedules.

3. Social Media Engagement and Community Management

Responsibilities:

  • Monitor and respond to comments, messages, and mentions on social media platforms promptly and professionally.
  • Engage with followers and build a positive community around the brand.
  • Address and resolve any negative feedback or issues in a constructive manner.

Performance Metrics:

  • Response time to comments, messages, and mentions.
  • Engagement rate and quality of interactions with followers.
  • Effectiveness in managing and resolving negative feedback.

4. Analytics and Reporting

Responsibilities:

  • Track, analyze, and report on social media performance using analytics tools and platforms.
  • Provide insights and recommendations based on data analysis to optimize social media strategies and campaigns.
  • Prepare and present regular reports on social media metrics and ROI.

Performance Metrics:

  • Accuracy and timeliness of performance reports.
  • Quality and actionable nature of insights and recommendations.
  • Improvements in social media metrics based on data analysis.

5. Social Media Advertising

Responsibilities:

  • Plan, execute, and manage social media advertising campaigns (e.g., Facebook Ads, LinkedIn Ads).
  • Monitor ad performance and optimize campaigns to achieve desired results.
  • Manage ad budgets and ensure effective allocation of resources.

Performance Metrics:

  • Effectiveness of social media advertising campaigns (e.g., click-through rates, conversion rates).
  • ROI and cost-effectiveness of ad spend.
  • Adherence to budget and performance targets.

6. Brand Consistency and Compliance

Responsibilities:

  • Ensure all social media content and interactions are consistent with the brand’s guidelines and values.
  • Adhere to platform-specific policies and best practices for social media management.
  • Maintain compliance with legal and regulatory requirements related to social media.

Performance Metrics:

  • Consistency of content with brand guidelines.
  • Adherence to platform policies and best practices.
  • Compliance with legal and regulatory requirements.

7. Collaboration and Coordination

Responsibilities:

  • Collaborate with other departments (e.g., marketing, design, sales) to ensure cohesive messaging and campaign integration.
  • Coordinate with external partners or agencies as needed for social media activities.
  • Participate in team meetings and contribute to overall strategy development.

Performance Metrics:

  • Effectiveness of collaboration with internal teams and external partners.
  • Quality and coherence of integrated messaging and campaigns.
  • Contribution to team meetings and strategy discussions.

8. Continuous Improvement and Learning

Responsibilities:

  • Stay updated with the latest social media trends, tools, and best practices.
  • Identify opportunities for improving social media performance and implement new strategies.
  • Share knowledge and insights with the team to enhance overall social media efforts.

Performance Metrics:

  • Engagement in relevant industry training and professional development.
  • Implementation of new strategies and tools to improve performance.
  • Contributions to team knowledge and process improvements.

Overall Performance Review Criteria:

  • Effectiveness and alignment of social media strategies with goals.
  • Quality and engagement of content created and managed.
  • Responsiveness and quality of community management.
  • Accuracy and usefulness of analytics and reporting.
  • Performance of social media advertising campaigns.
  • Consistency with brand guidelines and compliance.
  • Effectiveness of collaboration and coordination.
  • Engagement in continuous learning and improvement.
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