The posting
- Company Overview:
At Sid’s Farm, we are a dedicated D2C brand committed to delivering 100% pure dairy products of the highest quality. Every drop of milk and product we offer embodies our promise of purity, quality, and safety. Founded in 2013 and named after our founder’s son, Sid, our company reflects a father’s commitment to providing the best for families and future generations. What began as a service to a few families has grown into a proud community, now serving over 25,000 families.
Our employees are our greatest Cheerleaders and Assets, and we are committed to fostering a culture of Growth and Development. We provide ample opportunities for professional advancement, ongoing training, and mentorship to help our team members reach their full potential. At Sid’s Farm, we are passionate about ensuring that every product we create meets the highest standards for you and your loved ones. We also create a workplace where our employees can thrive and contribute meaningfully.
We are growing like never before, expanding our horizons in Hyderabad, Bangalore, and a few more locations soon. We are a solid family of 500+ employees looking forward to more Culture Champions to enable our and their growth stories.
Role Summary:
Position: BTL - Marketing Intern
Duration: 6 Months
Location: Bangalore (On-site)
Stipend: 15 K + 2 K (Incentives based on performance)
Allowances: The Organisation will provide TA Allowances for the inter-city travels.
We are looking for enthusiastic BTL Marketing Interns to support the execution of ground-level marketing initiatives and brand activations. As a BTL intern, you will assist in planning, coordinating, and executing promotional campaigns across retail outlets, events, and community engagement platforms. This hands-on role offers valuable exposure to consumer engagement, sales support, and marketing operations within a fast-paced environment.
You will work closely with the field marketing and sales teams to ensure brand visibility, collect market feedback, and contribute to the success of local marketing campaigns.
Responsibilities:
Product Promotion and Brand Management: Develop and implement marketing strategies to promote various dairy products and manage the overall brand image of the company. This includes creating compelling messaging and positioning for different products to attract target consumers.
Market Research and Consumer Insights: Conduct market research to understand consumer preferences, behaviour, and trends related to dairy products. Analyse data to identify opportunities for product development and marketing strategies.
Product Launches and Campaigns: Plan and execute product launches and marketing campaigns to introduce new dairy products or promote existing ones. Develop creative marketing materials and coordinate marketing efforts across various channels.
Retail and Trade Marketing: Collaborate with retailers and distributors to develop and implement trade-marketing strategies, including in-store promotions, point-of-sale materials, and trade incentives to boost product sales.
Public Relations and Media Relations: Manage public relations efforts to build a positive brand image and handle media interactions to communicate key messages and respond to inquiries or crises effectively.
Sponsorships and Partnerships: Explore and manage potential partnerships and sponsorships to increase brand visibility and reach a broader audience.
Marketing Analytics and Performance Tracking: Utilize data analytics to measure the effectiveness of marketing campaigns and adjust strategies as needed to optimize performance.
Customer Relationship Management (CRM): Implement and manage CRM systems to capture and analyse customer data, enabling personalized marketing strategies and building customer loyalty.
Budget Management: Develop and manage marketing budgets to ensure marketing initiatives are executed within the allocated resources.
Qualifications and Traits:
Market awareness
Knowledge of FMCG or Dairy sales
Advertising and promotional abilities
Good communication skills.
Taking ownership and accountability for driving events end-to-end.
Valid Driving License
Having a bike is a plus
Why Sid’s Farm?
Working at a Farm is fun, but you have to see it for yourself. But here we go with all the reasons to help you choose Sid’s Farm as your preferred workplace.
1. Innovative Culture - With a commitment to quality and innovation, you’ll be part of a forward-thinking team that values fresh ideas and approaches with a new vision to act upon. If you’re passionate about high-quality dairy products and ideas, working at Sid's Farm allows you to be part of a team that shares that commitment and creativity.
2. Sustainability Focus: Sid's Farm prioritizes sustainable practices, allowing employees to contribute to environmentally friendly initiatives and feel good about their impact. Visit our Farm to gain a deeper understanding of what we do.
3. Growth Opportunities - As a growing company, there are ample chances for career advancement and professional development, allowing you to evolve alongside the business as you would be handling every aspect of the business. Working in a growing D2C Brand just elevates your learning curve by leaps and bounds.
4. Community Engagement - Sid's Farm actively engages with local communities, providing employees with opportunities to participate in outreach programs and make a difference.
5. Strong Values - The company emphasizes transparency, integrity, and customer satisfaction, fostering a positive and ethical work environment.
6. Doing what you love - Here you will always end up doing what you love and in a more liberal way. Ideas and actions have no boundaries here as long as you have figured it all out.
How to Apply?
If you already know, why is Marketing the most fun department to work with? Then, please do reach out to your placement cell to register further for this drive. We look forward to your addition to our Sid’s Farm family.
Let us create some magic together in the marketing space, there are so many interesting things to explore together.
In the meantime, we invite you to dive into our world by following us on Instagram and LinkedIn.There, you can explore our vibrant community, get a behind-the-scenes look at our farm, and stay updated on all the exciting things happening at Sid's Farm.
