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Open nowFirst seen 6 days ago

Fashion Brand & Commercial Growth Manager

Sigma Consulting Group570 open roles

Where
Lagos, Nigeria
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Your applicationOpen nowFashion Brand & Commercial Growth ManagerSigma Consulting Group · Lagos, Nigeria

  1. YouYes, apply to this one.

  2. CV RocketCV written for this posting.

  3. 25 readersRecruiter, hiring manager, skeptic. Round after round.

  4. CV RocketApplied on Sigma Consulting Group's own form.

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The clock on this job

Early applications get read.

12.3% of postings close within 7 days. Measured by our own scanner across the market.

Share of postings closed within
  1. 2.1%1 day
  2. 4.5%3 days
  3. 12.3%7 days
  4. 19.7%14 days
  5. 35.6%30 days
  6. 58.0%60 days
This job: first seen 6 days ago

The posting

Fashion Brand & Commercial Growth Manager

Industry: Fashion & Lifestyle

Location: Opebi, Lagos

Reports To: Chief Executive Officer (CEO)

Employment Type: Full-Time

Experience Level: 5–7 Years

Salary Range: ₦300,000 – ₦400,000 (Monthly Net)

Company Overview

Our client is a well-established premium fashion and lifestyle brand with over 17 years of industry presence. The company is recognized for delivering culturally inspired ready-to-wear garments and accessories for men, women, and children.

With strong physical retail operations, an expanding nationwide distribution network, and a growing e-commerce presence, the business is strategically positioned for continued local consolidation and international expansion across Africa, Europe, and North America.

Role Overview

The Fashion Brand & Commercial Growth Manager will play a critical leadership role in driving brand positioning, revenue growth, and market expansion.

This role requires a commercially astute and creative professional capable of translating brand vision into measurable business outcomes, while ensuring consistency across all customer touchpoints.

Key Responsibilities

1. Brand Strategy & Management

  • Develop and execute a comprehensive brand strategy aligned with business objectives
  • Strengthen brand identity, messaging, and visual consistency across all platforms
  • Ensure alignment across retail, digital, campaigns, packaging, and communications
  • Drive culturally relevant, market-responsive brand initiatives

2. Growth Marketing & E-Commerce

  • Lead digital marketing efforts to drive awareness, acquisition, and retention
  • Optimize e-commerce performance, including UX and conversion rates
  • Execute integrated campaigns across social media, paid media, email, and influencer channels
  • Utilize analytics and data insights to improve campaign performance and ROI

3. Commercial Strategy & Revenue Growth

  • Develop and implement sales strategies across retail, wholesale, and online channels
  • Identify and capitalize on new market opportunities (local and international)
  • Build and manage strategic partnerships with distributors and retail partners
  • Implement pricing and promotional strategies to maximize profitability

4. Product Launch & Market Activation

  • Collaborate with design and production teams to align collections with market demand
  • Lead go-to-market strategies for product launches and seasonal campaigns
  • Drive campaigns that increase brand visibility and sales performance

5. Leadership & Cross-Functional Collaboration

  • Lead and manage marketing, sales, and e-commerce teams
  • Foster a results-driven and high-performance culture
  • Collaborate with operations and finance teams for seamless execution

6. Performance Management & Reporting

  • Track and report key KPIs including revenue growth, engagement, and ROI
  • Provide strategic insights and recommendations to executive leadership

Qualifications & Requirements

  • Bachelor's Degree in Marketing, Business Administration, Fashion Management, or related field (MBA is an advantage)
  • 5–7 years' experience in brand management, growth marketing, or commercial roles within fashion, retail, or lifestyle sectors
  • Proven track record of driving revenue growth and market expansion
  • Strong understanding of multi-channel retail and digital commerce
  • Proficiency in marketing tools, CRM systems, and analytics platforms
  • Excellent leadership, communication, and stakeholder management skills

Core Competencies

  • Strategic Thinking & Business Development
  • Commercial & Financial Acumen
  • Brand Positioning & Storytelling
  • Market Expansion & Partnerships
  • Data-Driven Decision Making
  • Leadership & Execution Excellence

Compensation & Benefits

  • Competitive monthly net salary (₦300,000 – ₦400,000)
  • Performance-based incentives tied to business growth
  • Career growth within a dynamic and expanding organisation
  • Collaborative and innovation-driven work environment

Application Process

Qualified candidates should send their CV and a tailored cover letter to:

[email protected]

Subject Line:

Fashion Brand & Commercial Growth Manager Application – [Your Name]

Cover Letter Requirement:

Candidates should highlight:

  • Relevant experience in brand and commercial growth
  • A clear example of measurable business impact achieved in previous roles
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