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Open nowFirst seen 5 days ago

Marketing & Communications Officer

Sigma Consulting Group570 open roles

Where
Lagos, Nigeria
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Your applicationOpen nowMarketing & Communications OfficerSigma Consulting Group · Lagos, Nigeria

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Share of postings closed within
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  2. 4.5%3 days
  3. 12.3%7 days
  4. 19.3%14 days
  5. 35.6%30 days
  6. 58.1%60 days
This job: first seen 5 days ago

The posting

Marketing & Communications Officer

Location: Lekki, Lagos, Nigeria

Industry: Telecommunications / Internet Service Provider (ISP)

Employment Type: Full-Time (Onsite)

Experience Level: Minimum of 5 Years

Salary: ₦250,000 – ₦300,000 Monthly (Net)

Job Summary

The Marketing & Communications Officer will be responsible for developing and executing integrated marketing and communication strategies to promote the company's brand, products, and services within a competitive telecom/ISP environment.

This role requires a creative and data-driven professional who can drive brand visibility, customer engagement, and lead generation through compelling content, digital marketing initiatives, and strategic campaigns.

Key Responsibilities

1. Strategy Development

  • Develop and implement comprehensive marketing and communication strategies aligned with business objectives.
  • Support market penetration, brand positioning, and customer acquisition initiatives.
  • Identify growth opportunities across digital and offline channels.

2. Content Creation

  • Create high-quality, engaging content for multiple platforms including: Website and landing pages Social media platforms Email campaigns and newsletters Marketing collateral (brochures, flyers, presentations)
  • Ensure all content aligns with brand tone, voice, and messaging standards.

3. Campaign Management

  • Plan, execute, and optimize marketing campaigns across digital and traditional channels.
  • Manage paid advertising campaigns (Google Ads, social media ads, etc.).
  • Monitor campaign performance and adjust strategies for maximum ROI.

4. Social Media Management

  • Manage and grow the company's social media presence across relevant platforms.
  • Develop content calendars and ensure consistent posting schedules.
  • Engage with customers, respond to inquiries, and manage online reputation.

5. Performance Analysis & Reporting

  • Track and analyze key marketing metrics including traffic, engagement, leads, and conversions.
  • Generate regular performance reports and insights for management.
  • Recommend data-driven improvements to enhance campaign effectiveness.

6. Cross-Functional Collaboration

  • Work closely with Sales, Technical, and Product teams to align marketing efforts with business goals.
  • Support sales initiatives with marketing materials and campaigns.
  • Collaborate with external vendors, agencies, and media partners where required.

7. Market Research & Competitive Analysis

  • Conduct market research to understand customer behavior, preferences, and trends.
  • Monitor competitor activities and industry developments to inform strategy.

8. Brand Management & Consistency

  • Ensure consistent brand identity and messaging across all communication channels.
  • Maintain brand guidelines and ensure compliance across internal and external communications.

Required Qualifications & Experience

  • Bachelor's degree in Marketing, Mass Communication, Business Administration, or related field.
  • Minimum of 5 years relevant experience in Marketing & Communications.
  • Prior experience in Telecommunications or ISP industry is a strong advantage.
  • Proven experience in digital marketing, content creation, and campaign management.

Required Skills & Competencies

  • Excellent Communication Skills: Strong writing, editing, and verbal communication abilities with high attention to detail.
  • Creative & Strategic Thinking: Ability to develop innovative marketing ideas and execute strategic campaigns.
  • Analytical Skills: Proficiency in interpreting marketing data and optimizing performance.
  • Technical Proficiency: Familiarity with tools such as: Social media platforms (LinkedIn, Instagram, Facebook, X) Content Management Systems (e.g., WordPress) Analytics tools (e.g., Google Analytics)
  • Project Management: Ability to manage multiple campaigns and deadlines effectively.
  • Team Collaboration: Strong interpersonal skills with ability to work across departments.

Preferred Skills

  • Experience in broadband, fiber, or telecom product marketing
  • Knowledge of SEO, SEM, and digital advertising strategies
  • Basic design skills (Canva, Adobe Suite) is an added advantage

How to Apply

Interested and qualified candidates should send their CV and Portfolio (if available) to:

[email protected]

Subject Line: Marketing & Communications Officer – Lekki

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