The posting
SALES EXECUTIVE – FMCG / HOUSEHOLD CARE & CHEMICAL CONSUMER PRODUCTS
Industry: Fast-Moving Consumer Goods (FMCG) – Household Care & Chemical Consumer Products
Location: Ilupeju, Lagos
Employment Type: Full-Time
Experience: 3–5 Years
Reports To: Managing Director
Salary: ₦250,000 – ₦400,000 Monthly, depending on experience and suitability
Additional Incentive: Performance-based commission/incentive may apply
ROLE OVERVIEW
We are seeking a results-driven and commercially astute Sales Executive to drive revenue growth, market expansion, customer acquisition and product distribution within the FMCG, household care and chemical consumer products market.
The successful candidate will be responsible for developing new business opportunities, expanding distribution channels, managing key customer relationships and implementing effective sales strategies that deliver measurable commercial results.
The ideal candidate should have proven experience in FMCG sales, particularly within household care, cleaning, hygiene or chemical consumer products, with a strong understanding of distributors, wholesalers, retailers, supermarkets and institutional sales channels.
KEY RESPONSIBILITIES
Sales & Revenue Growth
- Achieve agreed monthly, quarterly and annual sales targets.
- Develop and execute strategies to increase revenue, sales volume and market penetration.
- Identify new business opportunities and convert prospects into active customers.
- Develop strategies to increase customer frequency, order value and product turnover.
- Maintain an active sales pipeline and provide accurate sales forecasts to management.
Business Development & Market Expansion
- Identify and develop new distributors, wholesalers, retailers, supermarkets and institutional accounts.
- Expand the company's distribution network across Lagos and other strategic markets.
- Identify new territories, customer segments and revenue opportunities.
- Develop effective customer acquisition and market-entry strategies.
- Build strong commercial relationships that support sustainable business growth.
Product & Market Knowledge
- Promote and sell the company's household care and chemical consumer products.
- Maintain strong knowledge of product features, applications, benefits and positioning.
- Demonstrate practical knowledge of products such as hypochlorite/hypo, bleach, disinfectants, detergents, liquid soaps, toilet cleaners, surface cleaners, air fresheners and related cleaning products, as applicable.
- Communicate product value, appropriate usage and competitive advantages effectively to customers.
- Gather and communicate customer feedback on product quality, pricing, packaging and market acceptance.
Distribution & Channel Management
- Build and maintain strong relationships with distributors, wholesalers, retailers and key accounts.
- Monitor product availability, stock movement, orders and distribution performance.
- Identify distribution gaps and implement appropriate corrective actions.
- Support effective product placement, visibility and merchandising.
- Monitor distributor performance and identify opportunities for growth.
Sales Strategy & Performance Management
- Develop territory-specific sales plans aligned with business objectives.
- Establish and track measurable sales KPIs covering revenue, sales volume, customer acquisition, distribution and retention.
- Monitor performance against agreed targets and recommend corrective actions where required.
- Use sales and market data to improve commercial decision-making.
- Provide management with practical recommendations for improving sales performance.
Market Intelligence & Competitor Analysis
- Conduct regular market visits and monitor competitor activities, pricing, promotions and product positioning.
- Track market trends, customer preferences and emerging opportunities.
- Monitor competitor products, packaging, pricing and distribution strategies.
- Provide timely and actionable market intelligence to the Managing Director.
- Identify potential market risks and opportunities.
Customer Relationship Management
- Build and maintain strong relationships with existing and prospective customers.
- Maintain an accurate customer and prospect database.
- Conduct regular customer visits and follow up on leads and business opportunities.
- Address customer concerns and coordinate with relevant teams for timely resolution.
- Drive customer retention, repeat purchases and account growth.
Sales Reporting & Commercial Analysis
- Prepare accurate daily, weekly and monthly sales reports as required.
- Track sales performance against targets and budgets.
- Maintain proper records of customer activities, orders, market visits and sales opportunities.
- Provide management with regular sales forecasts and market updates.
- Analyse sales performance to identify opportunities, trends and performance gaps.
Product Launch & Promotions
- Support the introduction of new products and expansion into new markets.
- Participate in product activations, sampling, demonstrations and trade events.
- Work with management and relevant teams on trade promotions and customer engagement initiatives.
- Recommend promotional activities based on customer and market insights.
Collections & Commercial Discipline
- Follow up on customer orders, invoices and outstanding payments where applicable.
- Ensure compliance with approved credit terms and company sales policies.
- Support efforts to reduce overdue receivables.
- Ensure all commercial transactions and customer activities are properly documented.
KEY PERFORMANCE INDICATORS
Performance will be assessed against agreed commercial objectives, including:
- Achievement of monthly and quarterly revenue targets.
- Sales volume and product turnover.
- Acquisition of new customers, distributors and trade accounts.
- Expansion of market and distribution coverage.
- Customer retention and repeat business.
- Growth in product penetration across existing accounts.
- Average customer order value.
- Sales conversion and pipeline development.
- Collection performance and reduction of overdue balances.
- Quality and timeliness of market intelligence.
- Accuracy and timely submission of sales reports.
- Successful execution of approved sales-growth initiatives.
QUALIFICATIONS & REQUIREMENTS
- Bachelor's Degree or HND in Marketing, Business Administration, Sales, Economics, Chemistry, Industrial Chemistry, Biochemistry, Chemical Engineering or a related discipline.
- 3–5 years of proven sales experience, preferably within FMCG, household care, cleaning chemicals, hygiene products or chemical consumer products.
- Strong understanding of FMCG sales, distribution and route-to-market strategies.
- Proven experience selling to distributors, wholesalers, retailers, supermarkets or institutional customers.
- Good knowledge of household cleaning and chemical consumer products.
- Demonstrable knowledge of products such as hypo/hypochlorite, bleach, detergents, disinfectants and related cleaning solutions will be an advantage.
- Proven track record of meeting or exceeding sales targets.
- Strong business development and customer acquisition capabilities.
- Good understanding of pricing, product positioning, customer segmentation and competitor analysis.
- Strong negotiation, presentation and relationship management skills.
- Good analytical, reporting and commercial decision-making abilities.
- Proficiency in Microsoft Excel and relevant CRM or sales management tools.
- Ability to work independently, manage field activities and deliver results with minimal supervision.
- Strong communication, interpersonal and problem-solving skills.
- High level of integrity, accountability and professionalism.
- Willingness to travel for customer visits, market development and business activities as required.
IDEAL CANDIDATE PROFILE
The ideal candidate will be a commercially focused FMCG sales professional with a strong understanding of the household care and chemical consumer products market.
The candidate should demonstrate the ability to:
- Develop new markets and distribution channels.
- Build and manage distributor and retail networks.
- Generate and convert new business opportunities.
- Develop and execute practical sales-growth strategies.
- Manage sales targets and performance KPIs.
- Increase product penetration and market coverage.
- Build strong customer and trade relationships.
- Translate market intelligence into actionable commercial opportunities.
- Take ownership of revenue targets and deliver measurable results.
Existing relationships or a strong network of distributors, wholesalers, supermarkets, retailers or institutional buyers within Lagos will be a strong advantage.
HOW TO APPLY
Interested and qualified candidates should send their updated CV to:
Email Subject: Sales Executive – FMCG / Household Care & Chemical Products
Only candidates who meet the stated requirements will be considered.
