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Open nowPosted 343 days ago

品牌经理（影像品牌）

smallrig/index49 open roles

Where
Shenzhen, Guangdong, Chinese Mainland
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Your applicationOpen now品牌经理（影像品牌）smallrig/index · Shenzhen, Guangdong, Chinese Mainland

  1. YouYes, apply to this one.

  2. CV RocketCV written for this posting.

  3. 25 readersRecruiter, hiring manager, skeptic. Round after round.

  4. CV RocketApplied on smallrig/index's own form.

The reply lands in your private mailbox

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The clock on this job

Early applications get read.

12.3% of postings close within 7 days. Measured by our own scanner across the market.

Share of postings closed within
  1. 2.1%1 day
  2. 4.5%3 days
  3. 12.3%7 days
  4. 19.7%14 days
  5. 35.6%30 days
  6. 58.0%60 days
This job: posted 343 days ago

The posting

核心职责 1. 垂类品牌规划： - 协助制定影像圈层品牌中长期发展规划，明确品牌定位、核心价值及传播路径，输出年度品牌运营规划及落地细则，确保品类赛道差异化优势。 2. 圈层资源拓展与深度链接： - 系统性开拓并维护影像行业核心资源，包括但不限于摄影 / 影视行业组织、电影节 / 摄影节 / 专业大赛组委会、头部影视片组、影像专业媒体、行业 KOL/KOC 及资深摄影师群体； - 建立并迭代圈层资源库，搭建长期稳定的合作生态，推动资源从 “合作对接” 向 “深度共创” 升级。 3. 品牌内容与符号打造： - 以摄影师视角和影像艺术为核心，策划并产出品牌文化内容（如摄影师访谈、创作故事、影像美学专栏等），构建专属品牌符号； - 联动圈层 KOL/KOC 及专业人士，共创符合品牌调性的内容矩阵，突出品牌与影像艺术的深度绑定。 4. 圈层活动策划与落地： - 主导或参与影像圈层重大活动（如行业展会、摄影赛事、创作沙龙、线下工作坊等）的策划、资源对接及执行落地； - 通过活动强化品牌与用户的情感链接，提升品牌在圈层内的口碑与影响力。 5. 品牌资产与心智建设： - 以用户身份视角挖掘核心需求，推动品牌资产（文化理念、用户口碑、圈层认同）的沉淀与增值； - 跟踪圈层动态与竞品表现，优化品牌运营策略，确保品牌始终贴近用户心智。 6. 跨部门协同与项目管理： - 联动内部团队，推动圈层品牌相关项目落地；建立项目全流程管理机制，确保进度与效果达标。

1. 基础条件： - 本科及以上学历，市场营销、广告学、传媒、影视摄影等相关专业优先；1-3 年以上垂类品牌运营、圈层资源拓展或文化品牌建设经验，有影像 / 摄影 / 影视行业资源积累者优先。 2. 核心能力： - 资源整合与商务能力：具备成熟的影像行业资源（如摄影师、行业组织、媒体等），擅长商务谈判与长期关系维护，能快速搭建圈层合作生态； - 品牌战略与策划能力：理解垂类品牌 0-1 搭建逻辑，能独立输出品牌规划及落地方案，具备影像美学素养与文化品牌打造思维； - 内容与用户思维：能从摄影师用户视角出发，挖掘需求并转化为品牌内容，具备优秀的内容策划与传播能力； - 项目管理与执行力：目标导向明确，擅长跨部门协同，能独立把控项目全流程，抗压能力强，适应 0-1 阶段的快速迭代节奏。 3. 加分项： - 深度了解影像圈层生态，自身为摄影爱好者或具备专业摄影基础者； - 有成功打造垂类文化品牌或圈层运营案例（如从 0 到 1 构建品牌心智、实现圈层影响力破圈）； - 具备电影节、摄影节等大型行业活动策划或资源对接经验。

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