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Open nowPosted 49 days ago

整合营销经理

smallrig/index49 open roles

Where
Shenzhen, Guangdong, Chinese Mainland
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Your applicationOpen now整合营销经理smallrig/index · Shenzhen, Guangdong, Chinese Mainland
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The clock on this job

Early applications get read.

12.3% of postings close within 7 days. Measured by our own scanner across the market.

Share of postings closed within
  1. 2.1%1 day
  2. 4.5%3 days
  3. 12.3%7 days
  4. 19.7%14 days
  5. 35.6%30 days
  6. 58.0%60 days
This job: posted 49 days ago

The posting

1.整合营销策略 -制定年度/季度整合营销计划,统筹品牌传播、产品推广、用户增长等目标,确保线上线下营销协同。 -结合新品发布、促销节点(如电商大促、行业展会等)策划全案营销活动(如Campaign、IP合作等)。 2.跨渠道执行与管理 -主导多平台营销(社交媒体、官网、电商平台、KOL/KOC、PR等),确保信息一致性与传播效能。 -协调内部团队(内容、设计、销售)及外部合作伙伴(广告代理、MCN机构)推进项目落地。 3.数据分析与优化 -监控营销活动ROI(如曝光量、转化率、销售额等),通过数据复盘优化策略。 -跟踪行业趋势、竞品动态及用户反馈,提出创新性营销方案。 品牌全球化支持 -针对不同市场(如欧美、亚洲)本地化营销策略,协调海外团队或代理商落地执行。 4.预算管理 -合理分配营销预算,控制成本并最大化投放效果。

1.教育背景 -本科及以上学历,市场营销、广告传播、商业管理、英语等相关专业优先。 2.工作经验 -5年以上整合营销、品牌推广或数字营销经验,有摄影器材/消费电子/跨境电商行业经验者加分。 -成功主导过从策划到执行的全链路营销项目(案例需提供)。 3.核心能力 -精通社交媒体(Instagram/Youtube/TikTok等)、电商平台(亚马逊、天猫等)及SEO/SEM玩法。 -熟悉营销工具(Google Analytics、Meta Ads等)及数据分析方法论。 -出色的跨团队协作能力与项目管理能力,能同时推进多任务。 4.语言与软技能 -中英文流利。 -创意敏锐度强,对视觉营销(视频/图片内容)有高度审美。

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