The posting
Roles & Responsibilities
We are looking for a motivated and results-driven Sales Executive to grow our commercial refrigeration business in Singapore.
The successful candidate will be responsible for developing new B2B customers, particularly within the Food & Beverage (F&B), Mini Mart, Convenience Store and Retail sectors, and promoting our range of commercial refrigeration equipment.
Key Responsibilities
- Identify and develop new business opportunities through cold calling, online enquiries, referrals, networking and customer visits.
- Promote and sell commercial refrigeration equipment including upright chillers/freezers, display chillers, counter chillers/freezers and other commercial refrigeration products.
- Develop customers within the F&B sector, including restaurants, cafés, bakeries, hawker stalls, food courts, catering businesses and central kitchens.
- Develop customers within the retail sector, including Mini Marts, convenience stores, grocery stores and other retail businesses.
- Understand customers' operational requirements and recommend suitable refrigeration solutions.
- Prepare quotations, follow up on sales enquiries and negotiate with customers to close sales.
- Conduct regular customer visits and maintain strong relationships with existing customers.
- Follow up with customers on orders, delivery arrangements and after-sales requirements.
- Maintain accurate records of leads, quotations and sales activities.
- Achieve monthly and annual sales targets.
- Monitor market trends, competitors and customer requirements to identify new sales opportunities.
- Work closely with the operations and delivery teams to ensure smooth order fulfilment and customer satisfaction.
Requirements
- Minimum 1 year of sales, business development or customer-facing experience preferred.
- Experience in B2B sales, F&B, retail, commercial kitchen equipment, refrigeration equipment or related industries will be an advantage.
- Fresh graduates or candidates with strong sales interest are welcome to apply.
- Confident in approaching new customers and developing new business.
- Good communication, negotiation and interpersonal skills.
- Self-motivated, target-driven and able to work independently.
- Comfortable with conducting customer visits and field sales activities around Singapore.
- Basic computer skills and ability to prepare quotations and follow up with customers.
- Ability to communicate effectively in English to handle customer enquiries and business communications.
What We Offer
- Monthly salary of SGD 3,000 – SGD 6,000, depending on experience and suitability.
- Opportunity to develop a customer portfolio across Singapore's F&B and retail sectors.
- Product and sales training will be provided.
- Career development opportunities as the company expands its commercial refrigeration business.



