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Open nowPosted 40 days ago

Digital Marketing Lead

SoftProdigy System Solutions Pvt. Ltd.2 open roles

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Your applicationOpen nowDigital Marketing LeadSoftProdigy System Solutions Pvt. Ltd.

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Share of postings closed within
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  4. 19.3%14 days
  5. 35.6%30 days
  6. 57.8%60 days
This job: posted 40 days ago

The posting

Location: Mohali, India

Experience: 6-8 years in digital marketing, with 2+ years in a team-leading capacity

About the Role

We're looking for a hands-on Digital Marketing Lead who can drive strategy and execution across SEO, SMO, and PPC while managing a team of 7-8 resources. This person will own client and internal campaign outcomes, mentor the team, handle lead/prospect calls, and ensure delivery stays sharp, data-driven, and on target.

Key Responsibilities

  1. Lead, mentor, and manage a team of 7-8 SEO, SMO, and PPC executives, assigning tasks and reviewing output quality.
  2. Own end-to-end SEO strategy: keyword research, on-page/off-page optimization, technical SEO audits, and link-building.
  3. Plan and manage SMO campaigns across platforms (LinkedIn, Facebook, Instagram, Twitter/X) to build brand presence and engagement.
  4. Manage PPC campaigns (Google Ads, Bing Ads, LinkedIn Ads) including budget planning, bid strategy, A/B testing, and ROI optimization.
  5. Track, analyze, and report on campaign performance using tools like Google Analytics, Search Console, SEMrush/Ahrefs, and Google Ads dashboards.
  6. Develop monthly/quarterly digital marketing strategies aligned with business goals and client objectives.
  7. Handle inbound and outbound calls with leads/prospects, understand their requirements, and qualify them for further engagement.
  8. Draft and customize proposals for prospective clients, working closely with sales and delivery teams to ensure accuracy and relevance.
  9. Own the lead conversion process, following up consistently and coordinating with the sales team to close deals.
  10. Collaborate with content, design, and sales teams to align campaigns with broader business development goals.
  11. Manage client communication and reporting for marketing-related engagements.
  12. Stay current on algorithm updates, platform changes, and industry trends across SEO, SMO, and PPC.
  13. Set KPIs for the team and conduct regular performance reviews.

Required Skills & Expertise

  • Strong hands-on expertise in SEO (technical, on-page, off-page), SMO, and PPC (Google Ads, Meta Ads).
  • Proven experience managing a team of 5+ people.
  • Proficiency with tools: Google Analytics, Google Search Console, SEMrush/Ahrefs/Moz, Google Ads, Meta Business Suite.
  • Strong analytical skills with the ability to translate data into actionable strategy.
  • Excellent communication skills for client-facing and internal reporting.
  • Strong prospect/lead handling and consultative selling skills, comfortable being the first point of contact on calls.
  • Proposal writing experience, able to translate client requirements into clear, compelling pitches.
  • Experience working with IT/software services or B2B clients is a plus.
  • Google Ads/Analytics certifications preferred.

Qualifications

  • Bachelor's degree in Marketing, Business, or related field (MBA preferred but not mandatory).
  • 6-8 years of overall digital marketing experience, including SEO/SMO/PPC hands-on work.
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