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Open nowFirst seen 3 days ago

Digital Marketing Lead

WorkNigeria360 open roles

Where
Lagos State, Nigeria
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Your applicationOpen nowDigital Marketing LeadWorkNigeria · Lagos State, Nigeria

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The clock on this job

Early applications get read.

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Share of postings closed within
  1. 2.1%1 day
  2. 4.5%3 days
  3. 12.1%7 days
  4. 19.1%14 days
  5. 35.6%30 days
  6. 52.7%60 days
This job: first seen 3 days ago

The posting

Digital Marketing Lead

Location: Iyana-Ipaja, Lagos

Job Type: Full-time, On-site

Work Hours: Monday – Friday, 10:00 AM – 7:00 PM

Industry: Construction/ Engineering

Role Overview

We are seeking an experienced Digital Marketing Lead to drive the organization's digital demand generation, customer acquisition, and marketing automation initiatives. The role will oversee the full digital customer journey, from website engagement and lead generation to qualification, nurturing, conversion, and acquisition.

Key Responsibilities

Digital Experience, SEO & Conversion

  • Optimize websites, landing pages, forms, chat experiences, and conversion paths to improve lead generation and conversion.
  • Conduct regular SEO, UX, CRO, website performance, and conversion audits.
  • Work with web developers to implement website improvements, tracking, personalization, and progressive data capture.
  • Monitor website performance and identify opportunities to improve user engagement and conversion rates.

Lead Generation & Marketing Automation

  • Develop and manage multi-channel demand generation campaigns across paid search, paid social, display, email, and retargeting.
  • Build automated lead nurturing, segmentation, scoring, and qualification workflows.
  • Implement lead routing and response processes using CRM and automation platforms.
  • Maintain a healthy pipeline of qualified leads and improve marketing-to-sales conversion.

CRM, MarTech & Revenue Operations

  • Manage and optimize CRM, marketing automation, website, advertising, analytics, and reporting platforms.
  • Integrate marketing technology systems to improve data flow, attribution, automation, and reporting.
  • Maintain data quality, governance, and accurate tracking across marketing channels.
  • Evaluate and implement relevant AI and automation tools to improve marketing efficiency.

Analytics & Performance Reporting

  • Track and analyze key metrics including CTR, CPC, CPL, conversion rate, ROAS, website traffic, lead quality, and acquisition cost.
  • Analyze the performance of digital campaigns, landing pages, and the overall marketing funnel.
  • Provide end-to-end attribution and identify channels and campaigns driving qualified opportunities.
  • Develop dashboards and performance reports for management decision-making.

Qualifications & Experience

  • Bachelor's degree in Marketing, Digital Marketing, Business Analytics, Communications, Computer Science, Information Technology, or a related field.
  • 3-5 years of hands-on experience in digital marketing, demand generation, growth marketing, marketing operations, or a similar role.
  • Proven experience implementing and optimizing CRM, MarTech, marketing automation, and analytics systems.
  • Demonstrated success improving website conversion rates, lead quality, customer acquisition, and marketing ROI.
  • Strong understanding of B2B digital marketing and demand generation; experience within construction, engineering, facility management, manufacturing, industrial, or related sectors is an advantage.
  • Strong analytical, project management, communication, and problem-solving skills.
  • Proximity to work location is highly desirable.
  • Willingness to work fully on-site in Iyana-Ipaja, Lagos, Monday to Friday, 10:00 AM – 7:00 PM WAT.

Interested and qualified candidates should send their CVs to [email protected] using the job title as the email subject.

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