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Open nowPosted 18 days ago

Coordenador de mídia paga

STARK BUSINESS

Where
Brasil, Remote
Work mode
Remote
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Your applicationOpen nowCoordenador de mídia pagaSTARK BUSINESS · Brasil, Remote
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The clock on this job

Early applications get read.

12.3% of postings close within 7 days. Measured by our own scanner across the market.

Share of postings closed within
  1. 2.1%1 day
  2. 4.5%3 days
  3. 12.3%7 days
  4. 19.7%14 days
  5. 35.6%30 days
  6. 58.0%60 days
This job: posted 18 days ago

The posting

Liderar tecnicamente a área de Tráfego Pago da Stark Marketing, com foco em clínicas de cirurgia plástica, desenvolvendo os gestores e promovendo melhorias nos processos, nas práticas de mídia paga e na qualidade das campanhas. Garantir que a equipe execute com autonomia e consistência, acompanhar os indicadores da área e contribuir para os resultados dos clientes em colaboração com os estrategistas e demais áreas.

  • Liderar tecnicamente a área, definindo boas práticas e critérios de qualidade para campanhas, orçamento, rastreamento, testes e análise de resultados.
  • Acompanhar o desempenho dos gestores a partir do trabalho realizado e dos resultados, identificando pontos fortes e necessidades de desenvolvimento.
  • Conduzir feedbacks frequentes, reuniões individuais quinzenais, PDI e avaliações semestrais de desempenho, acompanhando objetivos de evolução.
  • Planejar e conduzir treinamentos, encontros técnicos e discussões de casos reais; organizar o conhecimento e acompanhar sua aplicação.
  • Identificar oportunidades e conduzir o uso de Claude Code, Codex e outras ferramentas de IA para aumentar a produtividade e a qualidade da área, capacitando os gestores e trabalhando com Tecnologia quando houver necessidade de integrações.
  • Mapear e documentar processos, diagnosticar gargalos e coordenar melhorias com a equipe e as áreas envolvidas.
  • Treinar os profissionais nas mudanças adotadas e acompanhar seus efeitos sobre qualidade, produtividade e capacidade de entrega.
  • Orientar a integração entre sites, CRM e plataformas de mídia com Tecnologia e os responsáveis pelo CRM, definindo requisitos e validando os dados.
  • Acompanhar os indicadores da área e elaborar planos de ação com objetivos, responsáveis e prazos, alinhando prioridades com o gestor imediato.
  • Participar da análise de churn e liderar melhorias de Tráfego Pago que contribuam para a retenção dos clientes.
  • Acompanhar a implementação dos planos e verificar seus resultados, ajustando a rota quando necessário.
  • Garantir que as ferramentas de gestão reflitam o trabalho, com responsáveis, prazos e andamento atualizados; acompanhar qualidade e regularidade dos relatórios aos clientes.
  • Alinhar necessidades técnicas com Estratégia, Conteúdo, Audiovisual e Tecnologia; apoiar diagnósticos complexos e orientar os gestores em situações críticas.
  • Apresentar à gestão os resultados da área, a evolução da equipe, os riscos e as necessidades de decisão ou investimento.
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