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Open nowPosted 21 hours ago

Marketing Automation Specialist

Stuff3 open roles

Where
Auckland - Cider Building, New Zealand
Work mode
On site
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Your applicationOpen nowMarketing Automation SpecialistStuff · Auckland - Cider Building, New Zealand

  1. YouYes, apply to this one.

  2. CV RocketCV written for this posting.

  3. 25 readersRecruiter, hiring manager, skeptic. Round after round.

  4. CV RocketApplied on Stuff's own form.

The reply lands in your private mailbox

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The clock on this job

Early applications get read.

13.9% of postings close within 7 days. Measured by our own scanner across the market. Stuff postings stay open a median of 10 days.

Share of postings closed within
  1. 2.2%1 day
  2. 4.7%3 days
  3. 13.9%7 days
  4. 22.4%14 days
  5. 38.1%30 days
  6. 59.0%60 days
This job: posted 21 hours ago

Stuff median: 10 days open

The posting

Job description

Stuff's Reader Revenue division connects beautifully told stories from across Aotearoa with the people who value them most. Our portfolio includes ThePost.co.nz, ThePress.co.nz, WaikatoTimes.co.nz, Neighbourly and much-loved titles like NZ House & Garden and NZ Gardener. We're profitable, subscriber-led and investing in smarter, more personalised customer experiences. That's where you come in.

The role

Reporting to the Head of Growth Marketing, you'll lead our marketing automation and AI enablement. You'll be the bridge between Reader Revenue, Data and Analytics, Product and Engineering, turning business goals into automated, personalised journeys that grow both reader and advertising revenue. What you'll do

  • Design and run AI-powered lifecycle programmes across acquisition, conversion, retention and win-back
  • Build end-to-end omnichannel journeys in Braze and Piano, with real-time data and smart segmentation
  • Champion modern AI tools for dynamic content, journey building and productivity across marketing and editorial
  • Run a continuous A/B and multivariate testing programme to sharpen funnels, frequency and offers
  • Act as our Martech go-to, making the case for investments that improve customer experience and return

What you'll bring

  • Proven, hands-on experience in automated lifecycle marketing, retention and churn reduction
  • Strong expertise with Braze, Piano (or similar), CDPs and generative AI tools for marketing
  • A solid grasp of AI-driven personalisation, predictive modelling and segmentation
  • Working knowledge of HTML, CSS and Liquid (JavaScript, Python, SQL, Make or Zapier a bonus)
  • A data-driven, test-and-learn mindset
  • Leadership experience and excellent communication skills, with the ability to bring people with you

Job benefits

You'll have real influence over how New Zealanders discover and stay connected with trusted journalism. You'll work with enterprise platforms and emerging AI, alongside a collaborative team that loves what it does. Think you can do the job? Then apply now and start your journey with Stuff today. Ka oti rānei i a koe tēnei mahi? Kāti, tono mai ināianei kia tīmata ai tō haerenga me Stuff i tēnei rā. Stuff champions inclusion. Be it gender, ethnicity, beliefs, abilities or experiences - we know that diversity brings another lens through which we all learn, connect and grow. E kōkiri nei a Stuff i te whāinga kia whai wāhi ai te katoa. Hāunga te ira, te iwi, ngā whakapono, ngā āheinga, ngā wheako rānei o te tangata - e mōhio nei tātou mā te kanorau e whai tirohanga hou ai, e ako ai, e tūhono ai, e whanake anō ai tātou katoa. As we are committed to creating a workplace that reflects the diverse communities in New Zealand, we will always invite and encourage applications from people of all genders, ethnicities, disabilities and ages. We are committed to providing equal employment opportunities for all. Nā runga i tā mātou ū ki tētahi taiao mahi e whakaatu ana i te kanorau o ngā hapori i Aotearoa, i te ao, i te pō, ka pōhiringia, ka ākina anō ngā tono mahi a te marea whānui, hāunga te ira, te iwi, te hauātanga, te pakeke rānei. E ū nei mātou ki te whai kia wātea ai ā mātou ara whai mahi ki te katoa i runga i te mana taurite.

Disclaimer: Stuff does not accept unsolicited agency resumes. Stuff is not responsible for any fees related to unsolicited resumes.

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