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Open nowPosted 481 days ago

Head of Marketing

SuperK9 open roles

Where
Bangalore
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Your applicationOpen nowHead of MarketingSuperK · Bangalore

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The clock on this job

Early applications get read.

12.3% of postings close within 7 days. Measured by our own scanner across the market.

Share of postings closed within
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  2. 4.5%3 days
  3. 12.3%7 days
  4. 19.3%14 days
  5. 35.6%30 days
  6. 58.1%60 days
This job: posted 481 days ago

The posting

Head of Marketing — SuperK

About SuperK

SuperK is a membership-led value retail chain built for Bharat. Operating across Tier 3 to Tier 5 towns in India, we bring a modern retail experience to small-town India without compromising on value, quality, or trust. With 120+ stores, a growing e-commerce presence, and strong customer love, we’re reimagining how India shops.

Backed by marquee investors, we’re scaling fast — and marketing is central to the next phase of growth.

Role Overview

We’re looking for a Head of Marketing who is growth-first, offline-strong, and digitally fluent. This is not a pure brand role. We need someone who understands how to drive acquisition, retention, repeat, and membership growth in a mass-market retail business, while also bringing enough brand instinct to shape how SuperK is perceived by customers.

The ideal person combines offline/shopper marketing depth, digital/CRM rigour, and creative instinct. They know how to build for Bharat consumers, create campaigns that travel, and translate business goals into sharp execution across channels.

This is a high-impact leadership role working closely with the founders.

What You’ll Own

  • Own growth marketing end-to-end across offline, digital, CRM, loyalty/membership, and brand.
  • Drive customer acquisition, retention, repeat purchase, and engagement across stores and digital channels.
  • Build and scale SuperK’s membership and loyalty engine, including value proposition, offers, communication, and repeat loops.
  • Lead offline and shopper marketing initiatives tailored to Tier 3–5 customers and local market realities.
  • Own digital performance and CRM, with strong focus on funnel thinking, experimentation, and metrics.
  • Develop creative campaigns that can generate virality, salience, and customer recall, not just efficient media spends.
  • Shape messaging and copy that resonates with a mass-market, local customer base, rather than premium or metro-first audiences.
  • Partner cross-functionally with product, analytics, store ops, category, and leadership teams to drive business outcomes.
  • Build and lead the marketing team across digital/CRM, offline, and brand as the function scales.

What We’re Looking For

  • 7–12 years of experience across marketing roles in FMCG, retail, consumer internet, D2C, or adjacent consumer businesses.
  • Strong preference for candidates who bring a mix of FMCG foundation + startup / new-age consumer experience.
  • Proven strength in at least two of the following: digital/CRM, offline/shopper marketing, brand — with offline being non-negotiable for this role.
  • Strong command over funnel thinking, experimentation, analytics, and performance metrics.
  • Demonstrated ability to build creative, high-frequency campaigns that cut through and drive growth.
  • Strong instinct for mass-market consumer behavior, local nuance, and communication that feels relevant and accessible.
  • Ability to balance strategic thinking with hands-on execution in a fast-moving, founder-led environment.
  • Someone who can build structure, move fast, and make smart trade-offs.

This Role May Be a Fit If You…

  • Have built across both offline retail channels and digital/CRM, not just one side of the stack.
  • Can think beyond conventional campaigns and come up with creative, unconstrained ideas that drive attention and action.
  • Understand how Bharat customers evaluate value, trust, and relevance.
  • Want to build a brand that is massy, trusted, and deeply loved, not niche or premium-coded.

Why SuperK

  • Build for a large and fast-growing Bharat consumer opportunity.
  • Work directly with founders on a high-priority business function.
  • Own growth across both stores and digital.
  • Shape the marketing engine of a value retail brand at scale.
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