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Open nowPosted 24 days ago

Marketing Lead - Offline

SuperK9 open roles

Where
Bangalore
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Your applicationOpen nowMarketing Lead - OfflineSuperK · Bangalore

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The clock on this job

Early applications get read.

12.3% of postings close within 7 days. Measured by our own scanner across the market.

Share of postings closed within
  1. 2.1%1 day
  2. 4.5%3 days
  3. 12.3%7 days
  4. 19.3%14 days
  5. 35.6%30 days
  6. 57.8%60 days
This job: posted 24 days ago

The posting

About SuperK

SuperK is a membership-led value retail chain built for Bharat, operating across Tier 3 to Tier 5 towns in Andhra Pradesh. We're on a mission to bring modern retail experience to small-town India, without compromising on value, quality, or trust. Backed by Blume Ventures and XEED Ventures, we’re reimagining general trade with tech-enabled retail and a deep understanding of Bharat's consumer behavior.

Role Overview

We’re looking for a Offline Marketing Lead who can bring the voice of the shopper into everything we do—from product launches to in-store activations to digital promotions. This person will work at the intersection of marketing, category, sales, and design, translating consumer insights into high-impact, on-ground and digital retail experiences that drive conversion and loyalty.

Key Responsibilities

Own Offline Growth Strategy

  • Lead SuperK's end-to-end offline growth strategy across all stores.
  • Develop initiatives that increase footfall, member acquisition, repeat visits, basket size, and customer lifetime value.
  • Build a scalable retail marketing playbook that can be replicated as SuperK expands into new towns and regions.

Lead In-Store Experience

  • Own the complete in-store customer journey—from store entry to checkout.
  • Drive merchandising standards, promotional visibility, planograms, shelf communication, POS branding, seasonal campaigns, and cross-category merchandising.
  • Ensure every store consistently delivers a compelling and conversion-focused shopping experience.

Drive Growth Through Retail Marketing

  • Design and execute high-impact campaigns across offline and digital channels that influence shopper behaviour.
  • Develop pricing, bundling, promotional, and loyalty strategies in partnership with Category and Operations teams.
  • Create localised marketing initiatives tailored to the needs of Tier 3–5 consumers and individual store catchments.

Build Strategic Partnerships

  • Lead joint business planning with FMCG brands, private label partners, and strategic vendors.
  • Negotiate and execute co-funded marketing campaigns and in-store activations that deliver measurable commercial outcomes.
  • Maximise trade marketing investments and partner-led visibility opportunities.

Leverage Customer Insights

  • Build a deep understanding of shopper behaviour across geographies, demographics, and product categories.
  • Use customer, sales, and campaign data to identify growth opportunities and influence assortment, promotions, and store execution.
  • Champion customer insights across the organisation to improve business decisions.

Measure Business Impact

  • Own key business metrics including:Footfall Conversion Member acquisition Basket size Repeat purchase Category penetration Campaign ROI Customer lifetime value
  • Establish reporting frameworks and continuously optimise initiatives based on performance.

Build Scalable Processes

  • Create operating playbooks, execution frameworks, and measurement systems for shopper marketing across the organisation.
  • Enable regional teams with clear processes, toolkits, and best practices that ensure consistent execution at scale.

What We're Looking For

  • 5-9 years of experience in BTL marketing, brand activation, or a similar role—preferably in FMCG, retail, or e-commerce.
  • Deep understanding of small-town retail dynamics and customer psychology is a strong plus.
  • Demonstrated ability to translate insights into action—with hands-on experience in executing campaigns end-to-end.
  • Data-driven mindset with comfort using sales and campaign data to inform strategy.
  • Strong project management skills and comfort working in a fast-paced, unstructured startup environment.
  • Passion for building affordable, high-impact retail experiences for small-town India.

Why SuperK

  • Be part of a fast-growing company that’s redefining grocery retail for Bharat.
  • Work with a team that challenges the status quo and builds with purpose and ambition.
  • See direct impact of your ideas on shopper behavior, sales, and category performance.
  • Grow rapidly as SuperK expands across towns, categories, and digital channels.
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