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Open nowPosted 162 days ago

Performance Marketing Specialist (m/f/d)

Synaptikon GmbH11 open roles

Where
Berlin
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Your applicationOpen nowPerformance Marketing Specialist (m/f/d)Synaptikon GmbH · Berlin
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This job: posted 162 days ago

The posting

Your mission

Location: Berlin (hybrid— 3 days office / 2 remote)

Scale the campaigns that keep millions mentally fit

At NeuroNation, performance marketing is how we reach the people who need us — millions of users and patients building a lifelong habit of caring for their brains. As our Performance Marketing Specialist (m/f/d), you'll own paid growth across mobile and web, with a clear north star: maximise return on ad spend (ROAS) while scaling our B2C and Medical brain-training products through fast, data-driven experimentation.

What you'll do

Own campaigns and ROAS

  • Run and scale paid growth campaigns for mobile and web user acquisition across Google App Campaigns (GAC), Apple Search Ads (ASA), native, and social
  • Own ROAS targets and grow spend profitably
  • Direct creative alongside designers and copywriters — ad copy, content, and landing pages

Experiment and learn

  • Run a rapid experimentation loop (we work from Sean Ellis's Hacking Growth), feeding the latest learnings into new growth experiments
  • Design and run A/B tests to validate ideas quickly
  • Analyse engagement, retention, and behavioural data to guide where you invest

Collaborate and own the product

  • Partner closely with Business Intelligence, Customer Care, and CRM
  • Be your own user: know the product deeply and help safeguard its quality
  • Bring a growth mindset to the Growth and Product teams, always learning and sharing

Your profile

Must-haves

  • Hands-on, personal ownership of performance marketing budgets of at least €20-30K/month
  • 2+ years in performance marketing (Google Search/YouTube, Apple Search Ads, Meta, and similar)
  • Fluent English (our working language); strong German a major plus
  • Sharp analytical instincts — you enjoy digging into engagement, retention, and behavioural data
  • Strong problem-solving and project management skills; comfortable running several workstreams at once
  • A team-player mindset and genuine pleasure in helping colleagues
  • A real interest in brain training and self-improvement, ideally as a user of digital health, education, productivity, or gaming apps
  • Based in Berlin and available to work from the office 3 days/week

Bonus points

  • Experience with games or gamification
  • A talent for UX or visual design
  • Knowledge of SQL, R, or Python

Why us?

  • Flexible working hours with core hours, so you can balance sport, hobbies, and career
  • A hybrid role in Berlin — 3 days in the office, 2 remote
  • An office at Gendarmenmarkt with events, a roof terrace, snacks, and drinks
  • A bespoke onboarding programme to get you up to speed on the role, products, and teams fast
  • A clear working structure where initiative and creativity are valued
  • Flat hierarchies and an open feedback culture
  • Varied tasks in a dynamic, innovative environment
  • An energetic, motivated, well-organised team
  • Team events and workshops
  • Sponsored gym and sports-class memberships
  • Deutschland-Ticket
  • A €1,000 personal development budget
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