Skip to content
CV Rocket
Get started
How it worksThe enginePricingBlogContactSign in

Open nowPosted 13 days ago

Product Marketing Lead

TabaPay19 open roles

Pay
$170,000 a year
Where
Bay Area, California
Get the CV for this job

From $25 per CV, paid once. No subscription.

Your applicationOpen nowProduct Marketing LeadTabaPay · Bay Area, California

  1. YouYes, apply to this one.

  2. CV RocketCV written for this posting.

  3. 25 readersRecruiter, hiring manager, skeptic. Round after round.

  4. CV RocketApplied on TabaPay's own form.

The reply lands in your private mailbox

3×more interviews than doing it yourself with ChatGPT.

The clock on this job

Early applications get read.

12.3% of postings close within 7 days. Measured by our own scanner across the market. TabaPay postings stay open a median of 45 days.

Share of postings closed within
  1. 2.1%1 day
  2. 4.5%3 days
  3. 12.3%7 days
  4. 19.7%14 days
  5. 35.6%30 days
  6. 58.0%60 days
This job: posted 13 days ago

TabaPay median: 45 days open

The posting

Who We Are

The world is moving towards instant digital payments and TabaPay is leading the way. We help thousands of Fintechs in the US and Canada instantly move money in and out of accounts and we are actively expanding into other countries. Our customers represent the hottest verticals in the financial service industry such as neobanks, challenger brokers, gaming and wallets. TabaPay is a highly profitable rocketship that processes billions of dollars each year. To learn more visit www.tabapay.com.

What You’ll Do

As Product Marketing Lead, you will lead the Product Marketing team and establish how the function sets priorities, works with partners, and measures results. You will bring clarity to TabaPay’s positioning and buyer needs, guide launches across a broad portfolio, and equip Sales to win in priority industries.

You will manage the PMMs responsible for Sales Enablement and Core Products and for New Products. Working across Marketing, Product, Engineering, PMO, and Sales, you will make tradeoffs clear, resolve competing requests, and keep go-to-market work focused on adoption and revenue.

What You’ll Own

Product Marketing Leadership and Prioritization

  • Lead the Product Marketing team, define its operating model, and clarify ownership across the Product Marketing Lead and the two PMM roles.
  • Prioritize PMM resources across core products, new products, and emerging industry segments; resolve conflicts among Sales needs, industry programs, and launches.
  • Set industry and product priorities with Sales and company leadership using customer insight and commercial opportunity.

Positioning, Buyers, and Industry Strategy

  • Define overall TabaPay positioning and translate a broad portfolio into a clear platform narrative.
  • Develop ideal customer profiles, buyer personas, jobs to be done, value propositions, and industry-specific messaging for priority solutions and segments.
  • Synthesize customer conversations, win/loss reviews, competitive research, and Sales feedback to identify where TabaPay wins and where messaging needs to improve.

Product Launches and Adoption

  • Expand the tiered product launch framework and establish launch priorities, responsibilities, milestones, and measures of effectiveness.
  • Coordinate Marketing, Product, Engineering, PMO, and Sales to bring new capabilities to market with clear positioning and readiness.
  • Review product adoption and new-product revenue with cross-functional partners and refine go-to-market plans based on results.

Sales Enablement and Commercial Performance

  • Oversee sales training, pitch decks, one-pagers, battlecards, qualification guidance, and objection handling.
  • Partner with Sales leaders to improve opportunity conversion and win rates and understand early-stage and no-decision losses.
  • Set a measurement framework and review cadence with the GTM Strategy and Operations Manager.

Experience

  • Experience leading a Product Marketing function and managing multiple Product Marketing Managers.
  • Strong B2B fintech or payments experience and the ability to explain complex products in clear buyer-focused language.
  • Demonstrated ownership of positioning, ideal customer profiles, industry messaging, sales enablement, and complex product launches.
  • Ability to prioritize competing needs and influence senior leaders across Product, Sales, Marketing, and Engineering.
  • Strong customer and commercial judgment informed by research, customer conversations, win/loss analysis, and performance data.

Additional Experience That Would Help

  • Experience positioning a portfolio that includes processing, banking-related, and money services solutions.
  • Experience developing industry-specific go-to-market strategies for regulated markets.
  • Experience establishing product adoption reviews, launch measurement, and repeatable product marketing processes.

Success in This Role

Success will be measured by the quality and adoption of Product Marketing’s work and its contribution to commercial outcomes:

  • Approved TabaPay positioning and messaging used consistently across Marketing, Sales, Product, and customer-facing materials.
  • Completed and actively used customer profiles, buyer profiles, jobs to be done, and value propositions for priority solutions and industries.
  • New-product adoption and revenue against agreed targets; opportunity conversion and win rates in priority areas.
  • Fewer early-stage and no-decision losses, with clear learning from loss reviews.
  • Sales adoption and effectiveness of enablement assets and training.
  • Clear ownership and effective allocation of work across the Product Marketing team.

First 90 Days

  • Synthesize customer, competitive, win/loss, and Sales insights into positioning and go-to-market priorities.
  • Develop positioning and messaging for TabaPay processing, TabaBank, and MSB solutions; define their target audiences, buyer needs, and where each may win.
  • Build an end-to-end go-to-market plan for introducing TabaPay as a vertically integrated platform, validating product and regulatory claims with the relevant teams.
  • Clarify the PMM operating model and ownership; expand launch processes and tracking for effectiveness and revenue contribution.
  • Audit sales enablement needs and prioritize the roadmap for collateral, battlecards, objection handling, and training.
  • Agree on adoption, conversion, win-rate, no-decision, and new-product revenue measures with the GTM Strategy and Operations Manager.

Compensation

The compensation for this position is $170,000 for candidates living in and around the San Francisco Bay Area. However, base pay offered may vary depending on job-related knowledge, skills, and experience. In addition to a full range of medical, financial, and/or other benefits, dependent on the position offered.

Benefits

TabaPay offers the following benefits:

  • 100% employer-paid health care insurance including medical, dental, vision, and life insurance (for employee only)
  • Employer 401K Matching
  • Generous and Flexible PTO

EEO Employer: TabaPay is an equal opportunity employer; all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, Veteran status, or any other protected classification.

From $25, paid onceGet the CV for this job

What happens when you press

One press. We do the rest.

  1. A CV for this posting

    Written against TabaPay's own wording, from every piece of relevant proof in your profile.

  2. 25 readers review it

    Recruiter, hiring manager, skeptic and more read every draft, round after round. You get the best round.

    The review screen in CV Rocket: how each CV was read, round by round.

  3. We apply on TabaPay's form

    Our application engine gets through the hardest forms there are. Where a question needs you, AI suggests the best answer. Don't want us applying from our IP addresses? Use our Chrome extension: we apply straight from your own browser.

    An application in CV Rocket: every answer filled in on the employer's form.

  4. Every reply, sorted

    TabaPay's answer lands in your private mailbox, and we classify it on arrival: interview, question, rejection.

    The CV Rocket inbox: each employer reply classified as an interview, an action or a rejection.

  5. Reply with AI

    AI helps you write the email, checks it and sends it. We show you whether the recruiter read it.

  6. The interview in your calendar

    Full integration with your calendar. The invitation goes straight in.

    An interview invitation in the CV Rocket inbox, added to the candidate's calendar.
Get the CV for this job

From $25 per CV, paid once. No subscription.

Why it works

3×

more interviews than doing it yourself with ChatGPT.

ChatGPT writes a CV and never learns what happened to it. We see every reply. For each CV we know:

  • How it was written, and how the review scored it
  • When we applied, and how long after the posting went up
  • Which posting, which company, which city
  • Who got the interview, and who heard nothing

That is how we know which CVs get called.

Get the CV for this job

From $25 per CV, paid once. No subscription.

The numbers game

More applications. More interviews.

Every application goes out with its own CV, written for that posting and paid once. Send enough of them and the law of large numbers finds you the job.

Get the CV for this job
By hand5–10
With CV Rocket100
applications a day

Nearby

Live postings like this one

Same employer first, then the same role elsewhere.

Before you press

Straight answers

Get the CV for this job

From $25 per CV, paid once. No subscription.

What if my background isn't good enough?

We make the most of the background you have. The CV uses every piece of relevant proof your profile holds, and one of the 25 readers reads your whole profile and flags what the CV left out.

Do you really apply for me?

Yes, on the employer's own form, the hardest ones included. Where a question needs you, you answer it right there and AI suggests the best answer. Don't want us applying from our IP addresses? Use our Chrome extension: we apply straight from your own browser.

Is it a subscription?

No. You pay once per CV, from $25. Every application goes out with its own CV, written for that posting.

One job. One CV.
Paid once.

Pick the posting you want. We write for it, apply for you and catch the reply.

Get the CV for this job

From $25 per CV, paid once. No subscription.