Skip to content
CV Rocket
Get started
How it worksThe enginePricingBlogContactSign in

Open nowPosted 204 days ago

Marketing & Advertising Specialist

terrestris-global-solutions127 open roles

Where
Watervliet, New York, United States
Get the CV for this job

From $25 per CV, paid once. No subscription.

Your applicationOpen nowMarketing & Advertising Specialistterrestris-global-solutions · Watervliet, New York, United States

  1. YouYes, apply to this one.

  2. CV RocketCV written for this posting.

  3. 25 readersRecruiter, hiring manager, skeptic. Round after round.

  4. CV RocketApplied on terrestris-global-solutions's own form.

The reply lands in your private mailbox

3×more interviews than doing it yourself with ChatGPT.

The clock on this job

Early applications get read.

7.8% of postings close within 7 days. Measured by our own scanner across the market.

Share of postings closed within
  1. 1.7%1 day
  2. 3.5%3 days
  3. 7.8%7 days
  4. 14.6%14 days
  5. 34.1%30 days
This job: posted 204 days ago

The posting

Are you looking for a Challenge? Looking for an innovative organization and the opportunity to learn and grow professionally? We can help! We are seeking a highly motivated Marketing & Advertising Specialist to support the New York Army National Guard (NYARNG) Recruiting and Retention Battalion. The selected candidate will provide strategic marketing guidance and execute integrated advertising campaigns designed to generate qualified recruiting leads, increase enlistments, and support retention initiatives across the state. This role requires expertise in digital marketing, social media strategy, market analysis, and multimedia content development, along with the ability to translate senior leadership objectives into measurable, return-on-investment (ROI) driven marketing campaigns.

I’ve never heard of Terrestris. What do you do?

At Terrestris, we leverage technology to create better mission outcomes through better human performance. We form strong client and team relationships through transparency and strive to create an environment where our team can let their excellence shine through. By finding, developing, and incorporating new ideas, we provide memorable services. Rooted in the USMC values of honor, courage, and commitment, Terrestris seeks to deliver extraordinary value to the American people by helping the Government become more efficient and effective.

So, what will the Marketing & Advertising Specialist at Terrestris do?

The Marketing & Advertising Specialist will support the New York Army National Guard (NYARNG) Recruiting and Retention Battalion (RRBN) by developing and executing strategic marketing initiatives designed to increase enlistments, reduce attrition, and strengthen retention efforts across the state. The specialist will translate senior leadership objectives into measurable, return-on-investment (ROI) driven marketing campaigns, leveraging digital media, social media engagement, and traditional advertising channels.

This role requires expertise in marketing strategy, digital communications, analytics, and content development, along with the ability to collaborate with military leadership, public affairs personnel, and external marketing partners.

What does a typical day look like for the Marketing & Advertising Specialist?

You will:

  • Provide expert guidance on direct advertising and marketing with the goal of generating leads, reducing attrition, and increasing retention in the NYARNG.
  • Translate the ideas of senior Army leadership into Return On Investment (ROI) driven integrated marketing campaigns.
  • Develop an annual marketing plan that can be broken down into monthly marketing initiatives.
  • Oversee development of cohesive marketing strategies for the NYARNG Recruiting and Retention Battalion (RRBN)
  • Analyze market segments to determine the best placement for resources in order to achieve a strong return on investment.
  • Analyze market potential for recruiting efforts; propose strategies to RRBN Commander to achieve the greatest number of leads/enlistments; oversee implementation of those strategies through market research, advertising, and promotion programs.
  • Create, implement, and analyze digital advertisements and a Social Media Marketing Strategy with the directed efforts toward the achievement of command-directed and Social Media Marketing specific goals.
  • develop and update quarterly, formal written strategies that exploit current trends and insights from market research to most efficiently and effectively utilize NYARNG RRBN resources.
  • Use social media analytics to track peak viewer times across multiple platforms to ensure the most effective content delivery. Include platform metrics: views, reach, impressions, followers, likes’, reactions, responses, and shares.
  • Develop imagery and multimedia content that promotes upcoming, recent, and historical NYARNG events, Service Member highlights, and promotion of NYARNG units. All content must present a message that supports recruiting, such as member benefits, upcoming NYARNG events, and promotion of the NYARNG in general.
  • Monitor and maintain Social Media communications by responding to, or engaging in open forum communication. Deleting, flagging, or hiding posts that are distasteful, violate user agreements, or are generally offensive. Always maintaining and broadcasting a positive and professional image of the NYARNG whether in private or public communication on behalf of the NYARNG.
  • Develop a media plan (including print, digital, and out-of-home media) and, if applicable, facilitate a Noncommercial Sustaining Announcement (NCSA) program to increase recruitment spots on radio and television stations.
  • Attend conferences, workshops, and seminars that clarify NGB marketing guidance and support professional development requirements to enhance advertising and promotional efforts within the state.

What qualifications do you look for?

You might be the professional we’re looking for if you have:

  • Authorization to work in the U.S. permanently without sponsorship.
  • Bachelor’s degree in marketing, or a related field.
  • 3-5 years of relevant experience in marketing, data analysis, or market research.
  • Must possess a driver’s license for operating a motor vehicle in the state of New York.
  • Expert-level proficiency in Photoshop.
  • Expert-level experience in graphic design to develop and design market collateral, oversee photoshoots, and repurpose national-level assets to create billboards, flyers, banners, state and local brochures, posters, table-top displays, and audio and visual materials.
  • Experience in Adobe Creative Suite, to design digital advertising that conforms to the requirements of digital advertising vendors, such as color profiles, size dimensions, file formats, and vector or raster graphics.
  • Experience with Unbounce, Buffer, Mailchimp, Google Analytics, Google Tag Manager, and Zapier (experience with equivalent platforms also accepted).
  • Understanding of marketing principles, including campaign management, audience segmentation, and digital marketing channels.
  • Experience with analytics and data tools such as Excel, SQL, Google Analytics, Tableau, or Power BI.
  • Ability to conduct market research, collect consumer insights, and analyze industry trends.
  • Strong written and verbal communication skills to present insights and recommendations to stakeholders.
  • Strong critical thinking and attention to detail to convert data into actionable marketing strategies.
  • Current or prior military service preferred but not required.

What kind of benefits does Terrestris Offer?

We offer outstanding benefits including health, financial, and retirement benefits, as well as paid leave, professional development, tuition assistance, and work-life programs. Our award programs acknowledge employees for exceptional performance and superior demonstration of our service standards. Full-time and part-time employees working at least 20 hours a week on a regular basis are eligible to participate in our benefit programs. Other offerings may be provided for employees not within this category.

Terrestris is an Equal Opportunity Employer (EOE). Qualified applicants are considered for employment without regard to age, race, color, religion, sex, national origin, sexual orientation, disability, or veteran status. Applicants must be authorized to work in the U.S.

DILBERT © 2018 Scott Adams. Used By permission of ANDREWS MCMEEL SYNDICATION. All rights reserved.

From $25, paid onceGet the CV for this job

What happens when you press

One press. We do the rest.

  1. A CV for this posting

    Written against terrestris-global-solutions's own wording, from every piece of relevant proof in your profile.

  2. 25 readers review it

    Recruiter, hiring manager, skeptic and more read every draft, round after round. You get the best round.

    The review screen in CV Rocket: how each CV was read, round by round.

  3. We apply on terrestris-global-solutions's form

    Our application engine gets through the hardest forms there are. Where a question needs you, AI suggests the best answer. Don't want us applying from our IP addresses? Use our Chrome extension: we apply straight from your own browser.

    An application in CV Rocket: every answer filled in on the employer's form.

  4. Every reply, sorted

    terrestris-global-solutions's answer lands in your private mailbox, and we classify it on arrival: interview, question, rejection.

    The CV Rocket inbox: each employer reply classified as an interview, an action or a rejection.

  5. Reply with AI

    AI helps you write the email, checks it and sends it. We show you whether the recruiter read it.

  6. The interview in your calendar

    Full integration with your calendar. The invitation goes straight in.

    An interview invitation in the CV Rocket inbox, added to the candidate's calendar.
Get the CV for this job

From $25 per CV, paid once. No subscription.

Why it works

3×

more interviews than doing it yourself with ChatGPT.

ChatGPT writes a CV and never learns what happened to it. We see every reply. For each CV we know:

  • How it was written, and how the review scored it
  • When we applied, and how long after the posting went up
  • Which posting, which company, which city
  • Who got the interview, and who heard nothing

That is how we know which CVs get called.

Get the CV for this job

From $25 per CV, paid once. No subscription.

The numbers game

More applications. More interviews.

Every application goes out with its own CV, written for that posting and paid once. Send enough of them and the law of large numbers finds you the job.

Get the CV for this job
By hand5–10
With CV Rocket100
applications a day

Nearby

Live postings like this one

Same employer first, then the same role elsewhere.

Before you press

Straight answers

Get the CV for this job

From $25 per CV, paid once. No subscription.

What if my background isn't good enough?

We make the most of the background you have. The CV uses every piece of relevant proof your profile holds, and one of the 25 readers reads your whole profile and flags what the CV left out.

Do you really apply for me?

Yes, on the employer's own form, the hardest ones included. Where a question needs you, you answer it right there and AI suggests the best answer. Don't want us applying from our IP addresses? Use our Chrome extension: we apply straight from your own browser.

Is it a subscription?

No. You pay once per CV, from $25. Every application goes out with its own CV, written for that posting.

One job. One CV.
Paid once.

Pick the posting you want. We write for it, apply for you and catch the reply.

Get the CV for this job

From $25 per CV, paid once. No subscription.